Authenticity.

It's one of the most overused words in all of social media.

But should you be authentic on LinkedIn?

Have you ever used the University search on LinkedIn?

It yields an incredible amount of highly actionable information.

This episode explains the key things you need to know about it.

Your LinkedIn profile is a website indexed by Google, and LinkedIn has spent enormous resources making its pages Google-friendly.

Do you know how to make that work for you?

Are you using the visual tools LinkedIn provides properly?

Do your visuals attract and draw in your target audience?

This episode explains how to do just that.

You've built a large network on LinkedIn.

Now what?

This episode explains some ways to use it that you might be overlooking.

Do you know about this indispensable, specific place to get inside information on what works best in LinkedIn profiles?

This episode will point you there ... it isn't just a theory - I explain the personal experience that confirms it.

Small business owners often assume they need to have a LinkedIn Company page.  Do they?

This episode explains some of the important factors to consider, and includes a recommendation.

Does your profile include several recommendations from former customers, clients, peers, co-workers, etc.?

This episode gives you several ways to leverage them for better results.

Your LinkedIn profile's "About" section is all-important in the impact you create for your viewers.

Do you have a successful strategy for this section?

Now that Season One has finished, I'll be taking a few weeks to prepare a fantastic series of episodes for Season Two.

If you have questions or suggestions, be sure to contact the show!