This week I speak to Lea Tierney who is a Messaging Mentor and Copywriter for heart-led businesses.
Our Podcast chat is about the importance of storytelling for business.
Here is an interesting stat from google
53% of shoppers say they always do research before they buy to ensure they are making the best possible choice.
It takes time, consistency and share your experience
You story should be aligned on all site and social media , a clear consistent message.
Remember on different sites we can have a different mindset which will affect how we perceive a story.
Why tell your story , how it can be told to attract customers
Story's to start conversations how your product or service can help.
Curiosity and emotions to help us remember stories.
Answer the question why are you interesting
Write the story from the perspective what's in it for me.
We chat about how to write a story to hold a readers attention.
How to help the reader focus and not be overwhelmed.
Keep your story simple beginning middle and end.
What action do you want your readers to take.
What is your mission vision?
What do you want to active and how?
What mission or vision do you want to achieve and how?
Tell us about transformation
How to write quality copy?
Use your unique voice , we all have our own story
Think about who are your targeted audience
Who are your idea clients
What is your mission statement
What are the challenges of your ideal audience
What are your audience challenges/ problems?Recommendations with Storytelling
When you feel stuck ask for help
Keep things simple for your targeted market
For Who and Why
What transformation do you offer?Resource for storytelling
Unlease your power storyteling workbook
Contact details
linkedin.com/in/lea-tierney
Websites
leatierney.co.uk
Many thanks for listening to this week's Podcast and for your support of the podcast, Contact me when you have recommendations for the Podcast
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