LinkedIn Simplified and Business Guests Expert Tips

LinkedIn Simplified and Business Guests Expert Tips

By Rosemary O'ShaughnessyBusinessMarketing
Download on the App Store

LinkedIn Simplified and Business Guests Expert Tips episodes

  • Do not let dyslexia hold you back with Suzy Taylor Assistive Technology Trainer

    Welcome to this week's Podcast, I speak to Suzy Taylor who along with me Hosts Dislexik world  and teaches assistive technology

    Rosemary O'Shaughnessy digitalcontentmanager.ie

    During our chat, Suzy and I spoke about how she manages her dyslexia, Also how technology helps and what online tools she uses. writing a blog and going to University and the challenges it brings.

    Other areas we discussed 

    • Time management
    • How dyslexia can be overwhelming
    • Organizations that can help adults and children
    • How technology can compensate for writing slower when you are a Dyslexic
    • How technology can help using more complex written language in a professional setting
    • We discussed Richard Branson who is Dyslexic and how he sees it as his strength. 

      “Being dyslexic can actually help in the outside world. I see some things clearer than other people do because I have to simplify things to help me and that has helped others.”

      — Richard Branson

      Also managing criticism and not letting it hold you back as a blogger and dyslexic person

      Here is s section of helpful tools Suzy has given me to help with writing, blogging, and dyslexia

      https://www.inspiration-at.com/ https://www.texthelp.com/en-gb/ https://learn.orcam.com/gb/dsa/ https://www.orcam.com/en/read/ https://smart.youdao.com/en/dictPenT https://www.scanningpens.com/ReadPenUS/hree  https://www.nuance.com/en-gb/dragon.html https://www.gingersoftware.com/ https://www.grammarly.com/



      Many thanks for listening to this week's Podcast and for your support of the podcast, Contact me when you have recommendations for the Podcast


      • Do you need help with WordPress Websites, Content Creation and Design, LinkedIn Marketing 
      • Are you a freelancer, coach, and dyslexia adult

      • Get in touch, so we can arrange a Zoom call to have a chat, and you can learn how I can help you.


        Website ⁠digitalcontentmanager.ie⁠

        Contact details ⁠digitalcontentmanager.ie/contact⁠

        ⁠Linkedin ⁠

        ⁠Twitter ⁠


        Have you any particular challenge you would like me to arrange a Podcast interview about? I am looking forward to creating more podcasts for you.

        Rosemary O'Shaughnessy ⁠digitalcontentmanager.ie

        #dyslexia #dyslexiathinking #assistivetechnology #dsylexicadults #workplace

        33 min
      • Why storytelling helps grow businesses with Lea Tierney Copywriter and Messaging Mentor

        This week I speak to Lea Tierney who is a Messaging Mentor and Copywriter for heart-led businesses.

        Our Podcast chat is about the importance of storytelling for business.

        Here is an interesting stat from google 

        53% of shoppers say they always do research before they buy to ensure they are making the best possible choice.

        Storytelling 

        • It takes time, consistency and share your experience
        • You story should be aligned on all site and social media , a clear consistent message.
        • Remember on different sites we can have a different mindset which will affect how we perceive a story.
        • Why tell your story , how it can be told to attract customers 
        • Story's to start conversations how your product or service can help.
        • Curiosity and emotions to help us remember stories.
        • Answer the question why are you interesting
        • Write the story from the perspective what's in it for me.
        • We chat about how to write a story to hold a readers attention.
        • How to help the reader focus and not be overwhelmed.
        • Keep your story simple beginning middle and end.
        • What action do you want your readers to take.
        • What is your mission vision?
        • What do you want to active and how?
        • What mission or vision do you want to achieve and how?
        • Tell us about transformation
        • How to write quality copy?
        • Use your unique voice , we all have our own story
        • Writers block

          • Think about who are your targeted audience
          • Who are your idea clients 
          • What is your mission statement
          • What are the challenges of your ideal audience
          • What are your audience challenges/ problems?
          • Recommendations with Storytelling

            • When you feel stuck ask for help
            • Keep things simple for your targeted market
            • For Who and Why
            • What transformation do you offer?
            • Resource for storytelling 

              Unlease your power storyteling workbook

              Contact details
              linkedin.com/in/lea-tierney

              Websites
              leatierney.co.uk


              Many thanks for listening to this week's Podcast and for your support of the podcast, Contact me when you have recommendations for the Podcast


              • Do you need help with WordPress Websites, Content Creation and Design, LinkedIn Marketing 
              • Are you a freelancer, coach, and dyslexia adult

              • Get in touch, so we can arrange a Zoom call to have a chat, and you can learn how I can help you.


                Website ⁠digitalcontentmanager.ie⁠

                Contact details ⁠digitalcontentmanager.ie/contact⁠

                ⁠Linkedin ⁠

                ⁠Twitter ⁠


                Have you any particular challenge you would like me to arrange a Podcast interview about? I am looking forward to creating more podcasts for you.

                Rosemary O'Shaughnessy ⁠digitalcontentmanager.ie

                #copywriting #digitalcontent #contentcreation #blogs #blogging

                25 min
              • How to write a blog posts with Wellness Copywriter Zoë Bishop

                Welcome to this weeks Podcast Rosemary O'Shaughnessy digitalcontentmanager.ie

                This week I am chatting with Zoë Bishop Copywriting Support For SMEs, Charities And Not for Profit Organisations about how to write a blog post.

                Here are some interesting stats about blogs in 2022

                77% of internet users read blogs

                Source (Source: Daily Infographic)

                68.5% of people think blogs add credibility to a site.

                Source (Source: Social Marketing Writing)

                During our chat Zoe and myself discussed the importance of having a plan.

                • Understand why you are writing the blog post
                • What you want to achieve
                • Here are a few examples 

                  • Blog posts can answer questions to help your ideal clients.
                  • You can showcase your expertise and why do business with you.
                  • How to write headlines that will hook your audience.

                    • Give value a reason to read your blog.
                    • Create a teaser to create interest and a reason to read more.
                    • Introduction to your blog.

                      Why read your blog post.

                      • Let your introduction be unique
                      • Give people focus and clarity what they will learn from reading your blog post
                      • Main copy of the blog post

                        • The main copy needs structure what problem will it solve.
                        • What story have you to tell
                        • What solution do you offer.
                        • Use formatting make it easy to read and understand
                        • Give the reader action steps what to do after reading the blog
                        • Call to action

                          • What do you want your reader to do 
                          • Book an appointment
                          • Visit another blog post your have written 
                          • Final Statement

                            • Solution how you can help
                            • Any added bonuses and ebook and more
                            • Proof Reading

                              • Zoe's Recommendation read you blog post out loud
                              • Get other people to review it 
                              • Use grammarly.com to check spellings and more 
                              • Check are there any words are difficult to understand
                              • Zoe's Final Recommendations

                                • Repurpose you blog post , create social posts from it , info graphics , video and so much more
                                • Test to see what works best
                                • Ask people what you should write about
                                • The more you write the more confidence you will build about writing
                                • Zoe's Contact Details 

                                  Website
                                  torchlightmarketing.co.uk


                                  Many thanks for listening to this week's Podcast and for your support of the podcast, Contact me when you have recommendations for the Podcast


                                  • Do you need help with WordPress Websites, Content Creation and Design, LinkedIn Marketing 
                                  • Are you a freelancer, coach, and dyslexia adult

                                  • Get in touch, so we can arrange a Zoom call to have a chat, and you can learn how I can help you.


                                    Website ⁠digitalcontentmanager.ie⁠

                                    Contact details ⁠digitalcontentmanager.ie/contact⁠

                                    ⁠Linkedin ⁠

                                    ⁠Twitter ⁠


                                    Have you any particular challenge you would like me to arrange a Podcast interview about? I am looking forward to creating more podcasts for you.

                                    Rosemary O'Shaughnessy ⁠digitalcontentmanager.ie

                                    #digitalcontent #blogs #writing #contentcreation #blogging


                                    29 min
                                  • Tips for hiring a freelancer

                                    Welcome to this weeks Podcast Rosemary O'Shaughnessy digitalcontentmanager.ie . This week I chat about tips for hiring a freelancer.

                                    Thinking of hiring a freelancer , are you aware 54% of Google workforce are Independent contractors/ freelancers.

                                    Source Bloomberg

                                    Hiring Freelancers can be cost effective , flexible and productive for your business.

                                    Advice for Hiring Freelancers 

                                    • A clear precise outline of what skills hard and soft skills that are needed.
                                    • Remember the importance of soft skills to keep work on track time management communication and so much more.
                                    • Enthusiasm skills can be thought the wrong attitude can break a business relationship
                                    • Core Skills , has the person certification proven track record
                                    • Relevant work experience in your sector.
                                    • The person is not a know it all and willing to keep learning and improving currents skills
                                    • Learn new skills and adapt as your business has new needs as time passes.
                                    • Best of luck finding the right freelancers 


                                      Many thanks for listening to this week's Podcast and for your support of the podcast, Contact me when you have recommendations for the Podcast


                                      • Do you need help with WordPress Websites, Content Creation and Design, LinkedIn Marketing 
                                      • Are you a freelancer, coach, and dyslexia adult

                                      • Get in touch, so we can arrange a Zoom call to have a chat, and you can learn how I can help you.


                                        Website ⁠digitalcontentmanager.ie⁠

                                        Contact details ⁠digitalcontentmanager.ie/contact⁠

                                        ⁠Linkedin ⁠

                                        ⁠Twitter ⁠


                                        Have you any particular challenge you would like me to arrange a Podcast interview about? I am looking forward to creating more podcasts for you.

                                        Rosemary O'Shaughnessy ⁠digitalcontentmanager.ie

                                        #freelancers #virtualassistants #flexiwork #digitalnomads #workfromhome

                                        7 min
                                      • Freelancing Lessons Learnt and Recommendations.

                                        Welcome to this weeks Podcast, this is Rosemary O'Shaughnessy digitalcontentmanager.ie

                                        This week I am chatting about working as a freelancer and recommendations for working with clients.

                                        • Be an expert
                                        • Keep learning as your skills evolve, you can offer more and give more value to your clients.
                                        • Trends, keep up to date and learn skills that are in demand and that are repeatable to have continued business.
                                        • Industry, what sectors have you experienced and can give extra service to clients?
                                        • Understanding an industry and the needs of businesses and it's customers.
                                        • What is unique about you that makes you shine and will make people wish to hire you?
                                        • Do not be afraid of your competition.
                                        • Final Recommendations

                                          • What inspires and motivates you, to be the best you can be?
                                          • What are your goals for income for your business?
                                          • Do not understand the importance of your health and happiness running a freelance business. 
                                          • If we are not happy and well, we will achieve less.
                                          • An interesting piece of research from Oxford University

                                            "Happy workers are 13% more productive" Do what makes you happy.


                                            Many thanks for listening to this week's Podcast and for your support of the podcast, Contact me when you have recommendations for the Podcast


                                            • Do you need help with WordPress Websites, Content Creation and Design, LinkedIn Marketing 
                                            • Are you a freelancer, coach, and dyslexia adult

                                            • Get in touch, so we can arrange a Zoom call to have a chat, and you can learn how I can help you.


                                              Website ⁠digitalcontentmanager.ie⁠

                                              Contact details ⁠digitalcontentmanager.ie/contact⁠

                                              ⁠Linkedin ⁠

                                              ⁠Twitter ⁠


                                              Have you any particular challenge you would like me to arrange a Podcast interview about? I am looking forward to creating more podcasts for you.

                                              Rosemary O'Shaughnessy ⁠digitalcontentmanager.ie

                                              #freelancing #freelancer #coaches #flexiwork #workfromhome

                                              10 min
                                            • Successful LinkedIn Marketing with Sales and Marketing Consultant Jim Meldrum

                                              Welcome to this week's Podcast where I speak to Jim Meldrum who is a Linkedin Expert ,Marketing and Sales Consultant. LinkedIn has been the most trusted social media platform for the last five years.

                                              • We spoke about how to attract your idea client.
                                              • How to create your profile to have it ready to do business
                                              • How to create the correct content to attract business
                                              • How posting regularly helps you and your business stand out
                                              • What content get attention and attraction

                                                • Polls / Surveys
                                                • Educational Content
                                                • Tips and Advice  to show your ability and skills
                                                • Simple language that is easy to understand by your target market.
                                                • Features on Linkedin

                                                  • Jim explains how to use the pronunciation feature to it's best advantage.
                                                  • We discuss the pros and cons of the content creator feature that I am testing on my own account.
                                                  • Jim has found only 20% will connect when the follow feature is set rather than connect.
                                                  • Creator mode

                                                    When you have the creator option switch on, you have access to  Linkedin Live and Newsletters

                                                    Posting on LinkedIn

                                                    • Stand out and post as most members are not posting
                                                    • Create content that is quick to the point
                                                    • Make your content relevant that builds trust, to open the door to do business
                                                    • Also Jim explains the percentages on the podcast of who will be ready to do business with you.

                                                      Jim Meldrum's contact details

                                                      • linkedin.com/in/jimmeldrum
                                                      • https://www.eventbrite.co.uk/o/nu-strategy-workshops-28731473257

                                                      • Many thanks for listening to this week's Podcast and for your support of the podcast, Contact me when you have recommendations for the Podcast


                                                        • Do you need help with WordPress Websites, Content Creation and Design, LinkedIn Marketing 
                                                        • Are you a freelancer, coach, and dyslexia adult

                                                        • Get in touch, so we can arrange a Zoom call to have a chat, and you can learn how I can help you.


                                                          Website ⁠digitalcontentmanager.ie⁠

                                                          Contact details ⁠digitalcontentmanager.ie/contact⁠

                                                          ⁠Linkedin ⁠

                                                          ⁠Twitter ⁠


                                                          Have you any particular challenge you would like me to arrange a Podcast interview about? I am looking forward to creating more podcasts for you.

                                                          Rosemary O'Shaughnessy ⁠digitalcontentmanager.ie

                                                          #sales #linkedin #onlinemarketing #digitalcontent #inbound

                                                          32 min
                                                        • Canva Innovation and Business Success

                                                          You are very welcome to this week's Podcast Rosemary O'Shaughnessy digitalcontentmanager.ie

                                                          This week, I will be chatting about innovation and business success. It is great to see all the businesses that have thrived during the challenges of Covid19.

                                                          Earlier in the week I read an article in Fast Company about the The most innovative design companies of 2022 what got my attention was Canva was listed. 

                                                          I have been using Canva for years for my own business and customers. I am also a Canva Champon.  Canva is a design tool that can be used to create your online and offline designs.

                                                          It is used by 85% of the Fortune 500 companies and local businesses, and much more. I found myself thinking of Canva's Corporate values, and I believe that has been important in their success story.

                                                          What are they

                                                          • Make Complex Things Simple
                                                          • Set Crazy Big Goals and Make Them Happen
                                                          • Be A Force For Good
                                                          • Empower Others 
                                                          • Pursue Excellence
                                                          • Be A Good Human
                                                          • Make complex simple, in otherwise save time, and you can achieve more when things are not difficult. Set Crazy Goals Canva, Canva has empowered non-designers to design. By being a force for good, Canva has created momentum which has helped their business grow and innovate.  Empower and teach, and that has resulted in a community to help Canva grow. Of course, pursue excellence and see what you can achieve as a result. Be a good human we all want to live in a world full of good humans, especially during these times.

                                                            Earlier this week, a businessman asked for my help after looking for the answer on YouTube on how to do something in Canva. He found an old video not up to date and felt frustrated.

                                                            Asked me for help and I showed him how it could be done. Something for him that was complex and I was able to make it simple.

                                                            Because Canva innovates, yes their site changes, but also extra capability what you can achieve using Canva. If there had been no innovation, Canva would not have grown into the business it is today with such a loyal following.

                                                            I am a Canva Champion and an affiliate if you wish to learn more about Canva do not hesitate to contact me 


                                                            Many thanks for listening to this week's Podcast and for your support of the podcast, Contact me when you have recommendations for the Podcast


                                                            • Do you need help with WordPress Websites, Content Creation and Design, LinkedIn Marketing 
                                                            • Are you a freelancer, coach, and dyslexia adult

                                                            • Get in touch, so we can arrange a Zoom call to have a chat, and you can learn how I can help you.


                                                              Website ⁠digitalcontentmanager.ie⁠

                                                              Contact details ⁠digitalcontentmanager.ie/contact⁠

                                                              ⁠Linkedin ⁠

                                                              ⁠Twitter ⁠


                                                              Have you any particular challenge you would like me to arrange a Podcast interview about? I am looking forward to creating more podcasts for you.

                                                              Rosemary O'Shaughnessy ⁠digitalcontentmanager.ie

                                                              #canva #canvadesign #canvachampion #contentcreation #digitalcontent

                                                              8 min
                                                            • Make your Contact Details Simple when Networking

                                                              Welcome to Digital Content and Expert Advice for Coaches and Freelancers podcast.

                                                              I recently attended an online networking event, and what happened caused me to reflect upon the importance of making your contact details user-friendly and as simple as possible.

                                                              Links to your social accounts and website are simple. Other glitzy methods are not, so Listen and learn how one business person lost out by making her contact details less accessible when compared to others.


                                                              Many thanks for listening to this week's Podcast and for your support of the podcast, Contact me when you have recommendations for the Podcast


                                                              • Do you need help with WordPress Websites, Content Creation and Design, LinkedIn Marketing 
                                                              • Are you a freelancer, coach, and dyslexia adult

                                                              • Get in touch, so we can arrange a Zoom call to have a chat, and you can learn how I can help you.


                                                                Website ⁠digitalcontentmanager.ie⁠

                                                                Contact details ⁠digitalcontentmanager.ie/contact⁠

                                                                ⁠Linkedin ⁠

                                                                ⁠Twitter ⁠


                                                                Have you any particular challenge you would like me to arrange a Podcast interview about? I am looking forward to creating more podcasts for you.

                                                                Rosemary O'Shaughnessy ⁠digitalcontentmanager.ie

                                                                #networking #onlinenetworking #business #entrepeneurs #freelancers #coaches

                                                                6 min
                                                              • Fear of leaving your comfort zone with Alana O'Regan Business and Mindset Coach

                                                                Welcome to this week's Podcast Rosemary O'Shaughnessy digitalcontentmanager.ie this week I speak with Alana O'Regan Business & Mindset Coach / Mentor. We chat about fear and indeed fear of change- and leaving our comfort zone.  

                                                                As this quote says "Fear kills more dreams than failure ever will" Suzy Kassem

                                                                In the podcast some interesting topics are touched upon:

                                                                Benefits of Leaving your Comfort Zone

                                                                • Accepting fear as a fact of life and making it your friend.
                                                                • How fear ties in with our comfort zone.
                                                                • Why faith and belief overcome fear.
                                                                • Why faith fear can be a good sign that you are progressing.
                                                                • Learn more about Alana here linktr.ee/alive_experience 

                                                                  Many thanks for listening to this week's Podcast and for your support of the podcast, Contact me when you have recommendations for the Podcast


                                                                  • Do you need help with WordPress Websites, Content Creation and Design, LinkedIn Marketing 
                                                                  • Are you a freelancer, coach, and dyslexia adult

                                                                  • Get in touch, so we can arrange a Zoom call to have a chat, and you can learn how I can help you.


                                                                    Website ⁠digitalcontentmanager.ie⁠

                                                                    Contact details ⁠digitalcontentmanager.ie/contact⁠

                                                                    ⁠Linkedin ⁠

                                                                    ⁠Twitter ⁠


                                                                    Have you any particular challenge you would like me to arrange a Podcast interview about? I am looking forward to creating more podcasts for you.

                                                                    Rosemary O'Shaughnessy ⁠digitalcontentmanager.ie

                                                                    #business #confidence #entrepreneurs #freelancers #coaches

                                                                    38 min
                                                                  • The SME community Ireland & UK on LinkedIn

                                                                    Welcome to this week's Podcast Rosemary O'Shaughnessy digitalcontentmanager.ie where I speak with Debbie Ringwood from themarketingshop.ie. We chat about the SME Community Ireland on Linkedin and support for business.

                                                                    SME community started on Twitter around 10 years ago supporting business online and offline. 

                                                                    Today the community has a LinkedIn group of nearly 700 members

                                                                    • We believe it is the right time to activate the group again now Ireland is open for business
                                                                    •  During covid19 more people have been using Linkedin from looking for jobs or businesses looking for advice on how to trade in a changing market
                                                                    • The advantage of a community the members have different talents and skills to help support and guide.
                                                                    • Different businesses have different challenges
                                                                    • The aim of the group is 

                                                                      • Is for it to be a safe space
                                                                      • Where people can share ideas and advice , a few people sharing advice can help find solutions to challenges easier than if you are by yourself.
                                                                      • Let's give each other advice as things change when people return to work.
                                                                      • Do you want to learn about online tools that others could recommend?
                                                                      • Advice on how to work with freelancers and remote workers
                                                                      • Debbie's Recommendations

                                                                        • Have a plan be cautious as things are still changing
                                                                        • Look forward and take action.
                                                                        • My advice

                                                                          • What did you learn from your customers during COVID-19 about changed buying habits?
                                                                          • What can you do now to give customers more of what they want to help your business grow? 
                                                                          • Many thanks for listening to this Podcast Rosemary O'Shaughnessy , and of course do not hesitate to contact me if you have any suggestions for this podcast.

                                                                            I offer done-for-you content creation, done with you content creation, WordPress design, and training

                                                                            Why not contact me to arrange a zoom call so we can have a chat and you can learn how I can help you.

                                                                            • digitalcontentmanager.ie
                                                                            • Do join me for our next, Podcast which will discuss is fear holding us back in business and life.

                                                                              Rosemary O'Shaughnessy

                                                                              20 min

                                                                            About LinkedIn Simplified and Business Guests Expert Tips

                                                                            From the publisher's feed

                                                                            LinkedIn Simplified & Guests Expert Tips