LinkedIn Strategy: How to Use Evergreen Content and Storytelling to Build Your Brand | Startuprad.io E #387

Executive SummaryOn this episode of Startuprad.io, host Jörn “Joe” Menninger interviews guest Daniel Alfon on how to optimize your LinkedIn profile to generate leads for your startup. They discuss the importance of having a professional-looking profile photo, creating engaging educational content, and utilizing the “Featured” section and Experience section to showcase your work and personality. The speaker emphasizes storytelling as a crucial factor in creating a compelling user profile and suggests turning on creator mode on social media platforms to enable followers and add hashtags. They also recommend checking the privacy settings on your profile photo and customizing your banner to enhance your company’s online presence. Tune in to discover practical tips for effectively marketing your startup on LinkedIn.

The Importance of Individual Profiles: “Don’t neglect your individual profiles. And one of the most common mistakes is that customer facing executive the VP, marketing, the co founders, the CTO, the Vprnd their profile will often be under optimized.”— Daniel Alfon

Questions Discussed1. What are the key takeaways from the episode in terms of optimizing one’s LinkedIn profile?

2. How does early engagement on important posts improve visibility on LinkedIn?

3. What is the value of evergreen content in generating leads for startups?

4. How important is storytelling in creating a compelling user profile for a startup?

5. What are the advantages of turning on creator mode on social media platforms, and how can it benefit startups?

6. Why is having a professional-looking profile photo that is visible to everyone important on LinkedIn?

7. What is the “Featured” section on LinkedIn, and how can it be used to enhance one’s profile?

8. How can startups effectively promote educational content on LinkedIn?

9. How do you strike a balance between promoting your own brand on LinkedIn and connecting with potential clients or investors?

10. Why is it important to have at least two active administrators for a LinkedIn company page?

Maximizing Your Company’s LinkedIn Presence: “Engagement early on can give that post a lot of extra exposure.”— Daniel Alfon

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Creating Evergreen Content: “Yes, there is some type of content that’s evergreen, so you could have content that will generate leads for you years down the road.”— Daniel Alfon

It Ain’t Bragging If It Is TrueOn the day of the publication of this interview, we also discovered that we have cracked the Global Top 100 Technology Podcast Charts, of analytics company Chartable. Thank you very much to all our listeners who made this possible!

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