lipservice with Sonia Elyss

Sonia sits with Rachel Anise, a communications professor, published author, ex-model and long-time content creator. Rachel walks us through her unique journey with content creation starting with long-form blogging and evolving over 10+ years to today where she is on the verge of launching her own haircare brand. 

Rachel uses her professional background to inform the way she shows up as a creator and educates the audience on how to negotiate brand deals (with her win,win,win method), how to grow an authentic audience and what to do when negativity strikes. 

Follow Rachel on Instagram, TikTok and subscribe to her YouTube channel. 

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If you like the podcast, you'll love connecting with Sonia directly on social. Feel free to drop a comment or DM on:

Instagram and TikTok

Join lipservice world, the free community helping beauty creators connect and elevate.

Ready to upgrade your presence on social? Book a Profile Audit. It's the same price as a Stanley Cup but offers a way better return on investment. 

Join Sonia for a quick birthday episode. A few thoughts, a few tears and a whole lot of gratitude. 
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If you like the podcast, you'll love connecting with Sonia directly on social. Feel free to drop a comment or DM on:

Instagram and TikTok

Join lipservice world, the free community helping beauty creators connect and elevate.

Ready to upgrade your presence on social? Book a Profile Audit. It's the same price as a Stanley Cup but offers a way better return on investment. 

Krysten Wags is a triple threat: Content Creator, Actor and Marketer. As a personality online she's your best friend and acts like it. Sonia interviews Krysten about her journey from Actor to Content Creator and how she ended up as the Associate Content Director at Laundry Service (an advertising agency). The episode touches on what happens from the agency perspective as well as the highs and lows of creating paid collabs when you also have a 9-to-5 job.

Connect and support Krysten on TikTok and Instagram.

Don't forget to check the @lipserviceworld Instagram for this week's giveaway!

Krysten's must-follows:
Toni Bravo
Jake Flemming

Colin & Samir Show - Adam Mosseri Interview
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If you like the podcast, you'll love connecting with Sonia directly on social. Feel free to drop a comment or DM on:

Instagram and TikTok

Join lipservice world, the free community helping beauty creators connect and elevate.

Ready to upgrade your presence on social? Book a Profile Audit. It's the same price as a Stanley Cup but offers a way better return on investment. 

Sonia interviews Kailey Waskall, an Occupational Therapist and Accessibility Consultant who marrier her love for beauty and passion for accessibility in her online persona, @occupationbeauty. Kailey discusses what she has learned on her creator journey and the investments she has made along the way. She discusses the challenges and fears around showing up online and not caring about what might be "cringe" to others. Kailey has her sights set on creating a more accessible beauty industry and is well on her way to achieving it.

Join us in the episode to hear about what it's like to be a creator with a such a specific niche and what goals she has for the future.
-- Follow Kailey on IG & TT to show her some love.

In this segment of Lipservice Creator Hotline, you'll get the 101 on Spark Ads. What are they? How do you charge for them? What do you need to know? If you are a creator on TikTok of ANY SIZE, you'll want to listen up to this important briefing on a frequently asked topic. Sonia dives in on the nitty gritty and you'll walk away feeling more confident should a brand ask for your Spark Code in the future. PS- Sonia's dog, Buddy, makes a snoring cameo in this segment ;)

Creators mentioned in Kailey's interview:
@s.andromedae
@radiantlygolden
@aprillockhart
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If you like the podcast, you'll love connecting with Sonia directly on social. Feel free to drop a comment or DM on:

Instagram and TikTok

Join lipservice world, the free community helping beauty creators connect and elevate.

Ready to upgrade your presence on social? Book a Profile Audit. It's the same price as a Stanley Cup but offers a way better return on investment. 

Long-time content creator and Naturium Founder, Susan Yara joins Sonia in the episode where they look at things from a creator and brand perspective. The duo discuss imposter syndrome, consistency, what it takes to create content for 10+ years and what Naturium looks for in a partnership. 

If you’ve ever watched Susan’s content and wondered “how does she do it all!?” we address that too! Susan gives informative and straight shooting advice in this episode, you won’t want to miss a minute! 

Please support Susan and Naturium by following along on social media and subscribing to Susan’s YouTube Channel @MixedMakeup.

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If you like the podcast, you'll love connecting with Sonia directly on social. Feel free to drop a comment or DM on:

Instagram and TikTok

Join lipservice world, the free community helping beauty creators connect and elevate.

Ready to upgrade your presence on social? Book a Profile Audit. It's the same price as a Stanley Cup but offers a way better return on investment. 

Sonia chats with Elena Duque, an Esthetician & TV beauty expert as well as someone who has been on QVC, NBC and CBS. She took her experience in skincare and social media to TikTok during the pandemic then parlayed that into hosting and TV segments. Elena walks us through her journey on TikTok and what it takes to produce a TikTok segment. We discuss TikTok Shop, being 'early' to TikTok and what it's like to lose motivation as a creator.

Elena's favorite follows:
Erin Parsons
Painted By Spencer
Erin Dugan Jurchak

In the second part of the segment, the lipservice creator hotline is open! Sonia answers two listener questions:
1. How can I plan my content and pitching around the "beauty calendar"?
2. What's the appropriate way to disclose a gifted partnership with a third party marketplace?

Want to have your question answered on the creator hotline? Join lipservice world on Geneva and drop your question in the chat! It's that easy (and free!). 
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If you like the podcast, you'll love connecting with Sonia directly on social. Feel free to drop a comment or DM on:

Instagram and TikTok

Join lipservice world, the free community helping beauty creators connect and elevate.

Ready to upgrade your presence on social? Book a Profile Audit. It's the same price as a Stanley Cup but offers a way better return on investment. 

After getting her influencer marketing start at Ulta Beauty and launching the first Ulta Beauty Collective, Evelyn has gone on to do great things on the brand and creator side of the influencer marketing industry. Sonia interviews Evelyn about her experience and thoughts on what it takes to "make it" as a creator as well as some of the behind-the-scenes facts and figures of what goes into the Ulta Beauty Collective program.

If you find Evelyn's perspective refreshing, don't forget to connect with her directly on Instagram or LinkedIn

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If you like the podcast, you'll love connecting with Sonia directly on social. Feel free to drop a comment or DM on:

Instagram and TikTok

Join lipservice world, the free community helping beauty creators connect and elevate.

Ready to upgrade your presence on social? Book a Profile Audit. It's the same price as a Stanley Cup but offers a way better return on investment. 

After working in the beauty industry for 30 years, Leah was ready to create something “for us, by us” and dove into formulating a concealer specifically for beauty-lovers 40+. Shortly after, Maxine’s Revenge was born (and named by her TikTok followers!) Leah embraced TikTok as a Founder, Creator & Sales person, selling out her stock (with help from influencers!) quickly and building her brand in public for her now 29K followers.

In this episode, Sonia helps Leah tell her story of creating Maxine's Revenge, building marketing around a specific niche and her adoration for beauty content creators. Leah sheds a new light on details regarding how much money, time and energy is required to launch a brand. This conversation turns to so many gems surrounding influencer and affiliate marketing (30:00 mark) and will leave you with a new-found respect for independent beauty brands like Maxine's Revenge.

To support Leah & Maxine's Revenge, please follow on TikTok and IG and shop the product on maxinesrevenge.com
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If you like the podcast, you'll love connecting with Sonia directly on social. Feel free to drop a comment or DM on:

Instagram and TikTok

Join lipservice world, the free community helping beauty creators connect and elevate.

Ready to upgrade your presence on social? Book a Profile Audit. It's the same price as a Stanley Cup but offers a way better return on investment. 

Sonia sits down with Diane Saw, the Global Director of Brand Marketing at Violette_FR. One of beauty industry’s fastest growing brands and a brand name on countless beauty creator wish lists right now.

Diane walks us through her experience in advertising and marketing and how she landed this dream role as well as some of the details behind creator strategy at this effortless brand. If getting noticed and gifted by a brand like Violette_FR is on your wishlist, take notes! Diane gives key tips for what gets her attention as well as some of the platforms and techniques she and her team use to propel success.

Connect with Diane on IG and LinkedIn

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If you like the podcast, you'll love connecting with Sonia directly on social. Feel free to drop a comment or DM on:

Instagram and TikTok

Join lipservice world, the free community helping beauty creators connect and elevate.

Ready to upgrade your presence on social? Book a Profile Audit. It's the same price as a Stanley Cup but offers a way better return on investment. 

The creator journey can start anywhere at any age. For our guest this week, the journey started in her 50’s with a push from her teenage daughters. Sonia interviews Cherie Seaswan, a later in life creator who is bringing a bit of spice to the makeup over 50 content conversation.

Cherie shares how she stumbled into content creation and her current motto for her “Year of Yes” which has recently led her to opportunities modeling as the face of a skincare brand and featured on Good Morning America.

Follow Cherie on TikTok as she helps redefine the beauty conversation for women over 50. 

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If you like the podcast, you'll love connecting with Sonia directly on social. Feel free to drop a comment or DM on:

Instagram and TikTok

Join lipservice world, the free community helping beauty creators connect and elevate.

Ready to upgrade your presence on social? Book a Profile Audit. It's the same price as a Stanley Cup but offers a way better return on investment.