lipservice with Sonia Elyss

Meet Ehlie Luna, a professional makeup artist, singer and creator who has gone from playing with her Mother's makeup to becoming the face of Milk makeup's new Jelly Tint. Learn more about her journey as a creative, what her initial reaction was to the invite from Milk and how she thinks about creativity and content creation in a unique and beautiful way.

This episode is sure to leave you inspired to go to the event, accept the offer and try something new with your content! Sonia left feeling excited about creating and she knows you will too.

Follow Ehlie Luna on IG and TT and watch one of her epic song tutorials here: https://www.tiktok.com/@ehlieluna/video/7293293346494172459 

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If you like the podcast, you'll love connecting with Sonia directly on social. Feel free to drop a comment or DM on:

Instagram and TikTok

Join lipservice world, the free community helping beauty creators connect and elevate.

Ready to upgrade your presence on social? Book a Profile Audit. It's the same price as a Stanley Cup but offers a way better return on investment. 

Join Sonia for a new series where she answers community questions in her "Lipservice Creator Hotline" segment. In this episode she answers questions from @dermagals and @itsamandasuarse regarding media kits and finding inspiration to post. Submitting questions is a special perk for the lipservice world community on Geneva and the Broadcast Channel, see info on how to join below!

In addition, Sonia interviews micro-creator, Amanda Suarse about her journey as a creator with 2,000 followers on Instagram and 4,000 followers on TikTok, we dive in on what this beauty creator is doing to show up more effectively as a beauty content creator.

Follow Amanda on Instagram and TikTok
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If you like the podcast, you'll love connecting with Sonia directly on social. Feel free to drop a comment or DM on:

Instagram and TikTok

Join lipservice world, the free community helping beauty creators connect and elevate.

Ready to upgrade your presence on social? Book a Profile Audit. It's the same price as a Stanley Cup but offers a way better return on investment. 

Sonia and Karol sit down for a chat about how Karol Rodriguez became @karolskorner. What the organic journey from College kid to Professional MUA has looked like for Karol and what it's like to get personal, carve out boundaries, connect with brands and create deep connections online.

Karol is a professional makeup artist and creator in NYC navigating the intersection of professionalism meets authenticity online. If you have ever wondered "What if a brand sees this?" before hitting post, you have a lot in common with Karol. Pull up a chair and your makeup bag (Karol goes through theirs) while Sonia helps tell this unique and vulnerable story.

Follow Karol on Instagram and TikTok

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If you like the podcast, you'll love connecting with Sonia directly on social. Feel free to drop a comment or DM on:

Instagram and TikTok

Join lipservice world, the free community helping beauty creators connect and elevate.

Ready to upgrade your presence on social? Book a Profile Audit. It's the same price as a Stanley Cup but offers a way better return on investment. 

We're back with another episode featuring Michelle Spieler, a mature beauty creator who just launched a product collab with MOB beauty. As a follow up to our first episode together (listen here to catch up), Sonia dives in deeper on Michelle's weekly posting schedule, which platform she is finding significant growth on, the "state of the union" for mature beauty creators and her monetizing strategy.

As always Michelle brings tons of value and inspiration for beauty creators of any age.

Shop Michelle's Collab with MOB beauty Here.
Follow Michelle on IG, TT & Subscribe on YouTube (she is so close to 100K!)
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If you like the podcast, you'll love connecting with Sonia directly on social. Feel free to drop a comment or DM on:

Instagram and TikTok

Join lipservice world, the free community helping beauty creators connect and elevate.

Ready to upgrade your presence on social? Book a Profile Audit. It's the same price as a Stanley Cup but offers a way better return on investment. 

Join Sonia in interviewing Eileen Dautruche, a Beauty Executive, Digital Marketing Expert and early (2008) Blogger/Influencer. Eileen started her career as a 19 year old blogger and now she works at one of the most sought-after beauty brands in the world (Bobbi Brown!).

Sonia asks Eileen about her career journey and the evolution of the beauty influencer over the past 10 years. Additionally the two dive into some of the biggest mistakes they are seeing today's creators make when interacting with brands and call out their gold standard content creators (spoiler: Jackie Aina and Chriselle Lim).

Connect with Eileen on Linked In: https://www.linkedin.com/in/eileendautruche/ 

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If you like the podcast, you'll love connecting with Sonia directly on social. Feel free to drop a comment or DM on:

Instagram: https://www.instagram.com/sonia.elyss/

TikTok: https://www.tiktok.com/@sonia.elyss

Join the lipservice world, the free community helping beauty creators connect and elevate:

https://links.geneva.com/invite/4c0037a8-11a4-49af-ba44-e0675cb81fa4 

Ready to upgrade your presence on social? Book a Profile Audit. It's the same price as a Stanley Cup but offers a way better return on investment. https://calendly.com/soniaelyss/profile-audit 

In this juicy episode, Sonia interviews Kristen Bousque, a creator coach and anti-pitch champion, the founder of Soulcial Suite and someone who has worked in the creator economy for years. Curious about what to charge? How to connect with brands? What you should invest in your journey? This episode is for you!

Stick around for the entire episode because Sonia and Kristen list the price tag for what they are investing in as well as dish about times they invested and it failed (yikes!).

Learn more about Soulcial Suite:
https://www.yoursoulcialmate.com/membership
Follow Kristen: https://www.instagram.com/kbousq?igsh=MWRwZWNpNGRlcmY3Mw==

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If you like the podcast, you'll love connecting with Sonia directly on social. Feel free to drop a comment or DM on:

Instagram: https://www.instagram.com/sonia.elyss/

TikTok: https://www.tiktok.com/@sonia.elyss

Join the lipservice world, the free community helping beauty creators connect and elevate:

https://links.geneva.com/invite/4c0037a8-11a4-49af-ba44-e0675cb81fa4 

Ready to upgrade your presence on social? Book a Profile Audit. It's the same price as a Stanley Cup but offers a way better return on investment. https://calendly.com/soniaelyss/profile-audit 

Join Sonia while she chats with recent Ulta Beauty Collective member Kevin Lee. We talk about what the experience has done for him as a Creator personally and professionally as well as his number 1 takeaway after a year of mentorship with one of the beauty industry's biggest retailers.

Kevin has one of the smallest follower counts of the current creators in the UB Collective but that didn't stop him from taking every opportunity that came his way. We discuss his top tips for applying to UB Collective as well as what has fueled him and his growth this year. If you're applying to the Ulta Beauty Collective this year or plan to in the years to come, you can't miss what Kevin has to say!

Find Kevin:
IG: https://www.instagram.com/simpleekevin/
TikTok: https://www.tiktok.com/@simpleekevin
YouTube: https://www.youtube.com/@simpleekevin

Apply to Ulta Beauty Collective: https://ubcollective.com/

Join the Q2 Goals & Planning event on 3/27 @ 7-9pm EST by sending a DM to @sonia.elyss on IG. All are welcome!
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If you like the podcast, you'll love connecting with Sonia directly on social. Feel free to drop a comment or DM on:

Instagram: https://www.instagram.com/sonia.elyss/

TikTok: https://www.tiktok.com/@sonia.elyss

Join the lipservice world, the free community helping beauty creators connect and elevate:

https://links.geneva.com/invite/4c0037a8-11a4-49af-ba44-e0675cb81fa4 

Ready to upgrade your presence on social? Book a Profile Audit. It's the same price as a Stanley Cup but offers a way better return on investment. https://calendly.com/soniaelyss/profile-audit 

If you’re curious about how trends grow and evolve in the beauty industry, this episode is for you. Join Sonia as she interviews Addison Cain, a trend forecaster for SPATE NYC.

In this episode, we talk about how TikTok impacts the trend lifecycle, 2024 predictions for the beauty industry, and some of our favorite trend observations in the right now.

Instagram: @addisoncain

Spate IG and TikTok: @spatenyc

Addison’s must-follow accounts:
Trendmood1

Jude Chao

Perfume Haiku

Joseph Colbourne

Getty Images Fan Club

Carla Rockmore

Check the Tag

Blanca Miro

The Lipstick Lesbians

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If you like the podcast, you'll love connecting with Sonia directly on social. Feel free to drop a comment or DM on:

Instagram: https://www.instagram.com/sonia.elyss/

TikTok: https://www.tiktok.com/@sonia.elyss

Join the lipservice world, the free community helping beauty creators connect and elevate:

https://links.geneva.com/invite/4c0037a8-11a4-49af-ba44-e0675cb81fa4 

Ready to upgrade your presence on social? Book a Profile Audit. It's the same price as a Stanley Cup but offers a way better return on investment. https://calendly.com/soniaelyss/profile-audit 

Curious how to get on the PR list of one of New York’s fastest growing beauty communications agencies!? You’re going to need to listen to this episode. 

Sonia interviews Tyler Williams, the Founder of Nouveau Communications, a boutique beauty communications firm representing some of social media’s favorite brands including Salwa Petersen, Andrew Fitzsimons Hair, Medik8, CTZN cosmetics and many more. 

Tyler talks us through how he built Nouveau, how his team sources Creators for gifting and events and his stand-out advice for how to get re-hired for multiple campaigns. 

• Tyler Williams https://www.instagram.com/tylerhwilliams
• Nouveau Communications: https://www.instagram.com/nouveaucommunications

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If you like the podcast, you'll love connecting with Sonia directly on social. Feel free to drop a comment or DM on:

Instagram: https://www.instagram.com/sonia.elyss/

TikTok: https://www.tiktok.com/@sonia.elyss

Join the free community helping beauty creators connect and elevate:

https://links.geneva.com/invite/4c0037a8-11a4-49af-ba44-e0675cb81fa4 

Ready to upgrade your presence on social? Book a Profile Audit. It's the same price as a Stanley Cup but offers a way better return on investment. https://calendly.com/soniaelyss/profile-audit 

Let's revisit one of Sonia's favorite interviews with a popular beauty creator. Take out your pen and paper because this one is full of hot tips and mindset gut checks.

Gen X is one of the most quickly growing generations in the Creator Economy with a complex relationship with social media and showing up authentically. Join Sonia as she interviews a successful Gen X Creator and professional makeup artist, Michelle Spieler about how she got started, what she finds empowering about being a Creator over 50 and what she is seeing pan out among other Creators and the Brands that reach out to them.

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Find Michelle:
https://www.instagram.com/themichellespieler/?hl=en
https://www.youtube.com/channel/UCJXkeTS8KCNgrkty6QxpQ8Q

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If you like the podcast, you'll love connecting with Sonia directly on social. Feel free to drop a comment or DM on:

Instagram: https://www.instagram.com/sonia.elyss/

TikTok: https://www.tiktok.com/@sonia.elyss

Join the free community helping beauty creators connect and elevate:

https://links.geneva.com/invite/4c0037a8-11a4-49af-ba44-e0675cb81fa4 

Ready to upgrade your presence on social? Book a Profile Audit. It's the same price as a Stanley Cup but offers a way better return on investment. https://calendly.com/soniaelyss/profile-audit