To mark our 100th episode, Lisa Bloom invites you on her storytelling journey, where folklore and personal tales merge to empower us. She explores how narratives transform and create identity, inspire change, and fuel growth — providing invaluable lessons for entrepreneurs and storytellers alike.

Story Coach Lisa Bloom is the go-to expert on business story-telling. For decades she’s helped entrepreneurs master this important but overlooked skill. In Once Upon a Business, she’s turning her attention from the craft of storytelling to the stories themselves — the densely evocative folk and fairy tales that we’re all exposed to.

In each episode of Once Upon a Business, Lisa tells a fairy or folk tale and then extracts rich business lessons that are applicable for entrepreneurs of all stripes. As she puts it, a tiny tale of nine sentences can encompass worlds. 

“I think great storytelling is when you hear a story and it reminds you of something about yourself and about who you can become.” — Lisa Bloom

Host Bio:

Following a successful corporate career, Lisa Bloom became an entrepreneur, author, speaker and coach. She built a global business Story Coach, supporting corporates, entrepreneurs and coaches with speaking mastery, leadership capability and marketing impact. Lisa is the author of Seven Stories That Sell and The Story Advantage.

Lisa was also the Director of Mirasee’s ACES Business Acceleration Program, in which she helped entrepreneurs achieve outstanding results in the growth of their business. There’s nothing Lisa loves more than to spend time with her partner and their four sons, walk her dog, travel, read, and share stories.

Resources or websites mentioned in this episode:

Mirasee
The Story Coach 
Lisa Bloom’s books: The Story Advantage and Seven Stories That Sell

Credits:

Host: Lisa Bloom
Producer: Michi Lantz
Editor: Michi Lantz 
Executive Producer: Danny Iny
Audio Editor: Marvin del Rosario
Music Soundscape: Chad Michael Snavely

To catch more great episodes coming up on Once Upon A Business, please follow us on Mirasee FM's YouTube channel or your favorite podcast player. And if you enjoyed the show, please leave us a comment or a starred review. It's the best way to help us get these ideas to more people.

If you have a question for Once Upon a Business, put the show title in the subject line and send it to [email protected].

Music credits:

Track Title: Places in Dreams
Artist Name: Alsever Lake
Writer Name: Adrian Dominic Walther
Publisher Name: A SOUNDSTRIPE PRODUCTION

Track Title: Emeralds
Artist Name: Hale
Writer Name: Cory Hale Williams
Publisher Name: A SOUNDSTRIPE PRODUCTION

Track Title: Pieces Of Light
Artist Name: Tobias Voigt
License code: V23F1HPS9CY2VKAA
Publisher Name: Uppbeat

Track Title: Particles And Waves
Artist Name: Tobias Voigt
License code: TNSYJA1Y044DLEEH
Publisher Name: Uppbeat

Track Title: Pending
Artist Name: Monument Music
License code: AIIEUG1PEBJSQQNV
Publisher Name: Uppbeat

Track Title: Panic Room
Artist Name: Richard Bodgers
License code: NYRHEZWL3C0INLE9
Publisher Name: Uppbeat

Track Title: The Golden Path
Artist Name: Roger Gabalda
License code: RQJHFSMCZDPNUIYO
Publisher Name: Uppbeat

Track Title: Lonely Mountains
Artist Name: Monument Music
License code: TJPWILAVYHAGVQUY
Publisher Name: Uppbeat

Track Title: Caleb Fincher
Artist Name: Dawning
License code: QQTWGF7COKFL5VHQ
Publisher Name: Uppbeat

Special effects credits:

24990513_birds-chirping_by_promission used with permission of the author and under license by AudioJungle/Envato Market.

All other sound effects are licensed under Soundstripe.

Episode transcript: Lisa’s Tale: 100 Stories, 100 Lessons, One Journey transcript.