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Título: Sé grande en un mercado pequeño

Subtitular: Cómo encontrar un mercado que quiere comprar

Autor: Raimon Samsó

Narrador: Alfonso Sales

Formato: Unabridged

Duración: 56 mins

Idioma: Español

Fecha de publicación: 04-10-15

Editor: Inspired Training S.L.

Calificaciones: 3.5 de 5 de 24 votos

Categorías: Business, Marketing

Resumen del editor:

Descubre para qué vales y sirves. Tú única oportunidad profesional es servir y solucionar problemas, ¿pero cuál resuelves tú?

Encuentra mercados que compran. Incluso en momentos de crisis hay personas y empresas que compran y contratan porque necesitan soluciones a sus problemas. Si sabes explicar en qué mejoras vidas, te irá más que bien.

Sé un experto en un micro Mercado. En este audioebook aprenderás a concretar qué problema resuelves por el que te pagarán. También aprenderás a promocionar cuales son tus soluciones a sus problemas y el valor de tus soluciones poniéndoles un precio justo. Aprenderás a identificar las señales que te indican dónde empezar como expert@.

Escoge tu público: Imagina a qué clase de personas quieres atender: cómo son, cuales son sus valores, cómo es su aspecto, dónde están, cómo hablan, cómo piensan, y cómo te encontrarán. Aquí aprenderás a identificar tu público objetivo sin ninguna duda y a centrarte en él sin desviaciones.

Descubre los problemas de tu público

Descubre tu sitio en el mundo. Como emprendedor necesitas un mercado grande para conseguir muchos clientes pero a la vez pequeño para poder liderarlo.

Tu decisión más importante: escoger tu tema, mercado, cliente y problema a solucionar. Si no lo tienes claro tu negocio no va a triunfar.

Empieza por un tema muy concreto. Elige aquello que más te apasiona, lo conozcas ahora o no, tiempo tendrás para aprenderlo.

Más adelante ya ampliarás a otros temas de expertise. Pero empieza por uno para no desenfocarte. Un tema para empezar.

Si quieres construir un imperio en la industria de expertos, elige un tema, estúdialo, domínalo, y gana reconocimiento al compar.

Please note: This audiobook is in Spanish.

Contáctame para cualquier pregunta: [email protected]

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Title: Kickstarter for Online Sellers

Subtitle: Get the Money You Need to Fund Your New Product Line

Author: Nick Vulich

Narrator: Bernard Taylor

Format: Unabridged

Length: 38 mins

Language: English

Release date: 04-10-15

Publisher: Nicholas L Vulich

Ratings: 4.5 of 5 out of 2 votes

Genres: Business, Marketing

Publisher's Summary:

Crowdfunding is one of the newer financing options available. At its most basic level, crowdfunding is asking a group of like-minded persons to back you. In essence, you tell them "I have this cool idea for a new way to sell manga on eBay, but I need a little cash to get it started". In return for their support (money), you reward backers with different incentives. For $5.00 you may give them a shout-out on your homepage or a free digital download. For $25.00 you may offer them a first edition of a new manga. For $250 you could offer them a hand-signed poster from a semi-famous artist. And for $2500 the reward could be an invitation to the online opening of your new store, or maybe you could offer to feature the backer's face somewhere in your store's graphics.

The most successful crowdfunding campaign to date was the Veronica Mars Kickstarter in 2013. Producers raised nearly six million dollars from 91,000 backers who couldn't get enough of the TV series. $25 backers were rewarded with a digital download of the movie, $200 backers received a movie poster hand-signed by the cast, and one lucky $10,000 backer received a speaking role in the movie.

In effect, crowdfunding is the coming together of people and an idea. It's a collaboration to make something happen.

For eBay sellers it's a tougher sell because in most cases you're raising money for a commercial product with just one purpose in mind - to make more money. So if you intend to attract backers, you need to craft one hell of a story.

Contact me for any questions: [email protected]

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Title: Targeting a Market Segment

Author: Michael Roberto

Narrator: Michael Roberto

Format: Unabridged

Length: 28 mins

Language: English

Release date: 04-08-15

Publisher: The Great Courses

Ratings: 4.5 of 5 out of 3 votes

Genres: Business, Marketing

Publisher's Summary:

Make better sense of targeting, the process of selecting the segment (or segments) your product will best serve. Throughout the lecture, youll learn key rules of targeting. One rule is: Dont try to please customers outside your target. Another: Always pick a target segment that values what you offer.

©2015 The Great Courses (P)2015 The Great Courses

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Title: Evergreen

Subtitle: Cultivate the Enduring Customer Loyalty That Keeps Your Business Thriving

Author: Noah Fleming

Narrator: Noah Fleming, Walter Dixon

Format: Unabridged

Length: 7 hrs and 23 mins

Language: English

Release date: 01-28-15

Publisher: Gildan Media, LLC

Ratings: 4.5 of 5 out of 31 votes

Genres: Business, Marketing

Publisher's Summary:

Loyal customers are the beating heart of every great business. So why do so many companies act like adrenaline junkies, chasing after new customers at the expense of creating deeper, more profitable relationships with the ones they already have? Evergreen exposes the mad pursuit for what it is: a brief spike in metrics and an ongoing revenue drain,as one-time customers fail to return. A better solution is to shift resources from attracting new customers to engaging the base--the path to stable growth season after season.

The audiobook's entertaining stories and action steps reveal how anyone can:

Evergreen helps anyone merge high-tech tools with the personal touch to forge lasting bonds and steady profits.

PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your My Library section along with the audio.

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Title: Start SuperNetworking!

Subtitle: 5 Simple Steps to Creating Your Own Personal Networking Group

Author: Keith Schreiter, Tom "Big Al" Schreiter

Narrator: Dan Culhane

Format: Unabridged

Length: 1 hr and 45 mins

Language: English

Release date: 01-23-15

Publisher: Fortune Network Publishing

Ratings: 4.5 of 5 out of 40 votes

Genres: Business, Marketing

Publisher's Summary:

Selling is easy when you have pre-sold prospects coming to you.

Whether you are a small business, a network marketer, or a professional salesman, prospects that have been pre-sold by your personal networking group make your business easy and enjoyable. Forget cold leads, cold-calling, expensive advertising, and lukewarm referrals. Leave the world of hard prospecting behind and start your own personal networking group. Have your fellow members bring new, pre-sold customers and prospects to you weekly.

The best salesmen and the best business owners have strong personal networks. Our relationships are the most important lead generation tool we have. Our best long-term strategy is to build a personal networking group where we are the organizer, and the focus, of all of our members.

Start SuperNetworking makes this process simple with five easy steps.

Once you have this business model in place, you will never go back to the old ways of prospecting, advertising, and marketing your business again. Use these tested, clear techniques to build your personal networking group, and then everything else is easy.

If you are a leader, a business owner, a salesman, a multilevel marketer, or someone who needs more leads and pre-sold prospects, this audiobook is for you.

Contact me for any questions: [email protected]

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Title: SEO Like I'm 5

Subtitle: The Ultimate Beginner's Guide to Search Engine Optimization

Author: Matthew Capala

Narrator: Andrew J Mason

Format: Unabridged

Length: 3 hrs and 44 mins

Language: English

Release date: 01-08-15

Publisher: Maciej M. Capala

Ratings: 4 of 5 out of 36 votes

Genres: Business, Marketing

Publisher's Summary:

Make no mistake; this is no "SEO for dummies". Rather, SEO Like I'm 5 is the ultimate beginner's training system for forward-thinking businesses and entrepreneurs that will get you found on Google, social media, and blogs.

You will also learn how to attract followers and leads like a magnet by building a vibrant community around your content, which both users and search engines will love, and leveraging untapped, high-growth platforms and social networks.

In addition to taking you through the strategic process of building and optimizing your online presence, SEO Like I'm 5 features hundreds of free tools, "under-the-hood" hacks, case studies, examples, and actionable tips.

Why read this book?

There is an overload of information on the topic of SEO on the Web, most of it misguided or outdated, coming from self-proclaimed gurus.

Contrary to common knowledge, the "art of SEO" is not defined by your ability to write code or hack Google's algorithm.

Critic Reviews:

"There are a multitude of resources available to help inform marketers and business owners of how to stay up to date with marketing in 2014, but one that's well worth a read is

SEO Like I'm 5: The Ultimate Beginner's Guide to Search Engine Optimization by Matthew Capala." (

The Huffington Post)

Contact me for any questions: [email protected]

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Title: List Building

Subtitle: Things You Need to Do to Build Your List

Author: Justin Lomber

Narrator: Mark Moseley

Format: Unabridged

Length: 36 mins

Language: English

Release date: 12-31-14

Publisher: PPG

Genres: Business, Marketing

Publisher's Summary:

You finally realize that you need a good opt-in list. After reading countless articles and sought expert advices and have read many success stories of people creating a small fortune with opt-in lists you finally decide to have one of your own. Then it happens, you think you have known everything there is to know about opt-in lists and have followed their advices to the T and you still weren't able to make a profit. So what could have gone wrong? Why have others succeeded where you have failed? This audiobook will help you find success.

Contact me for any questions: [email protected]

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Title: Behind Every Good Decision

Subtitle: How Anyone Can Use Business Analytics to Turn Data into Profitable Insight

Author: Piyanka Jain, Puneet Sharma

Narrator: Karen Saltus

Format: Unabridged

Length: 5 hrs and 49 mins

Language: English

Release date: 11-05-14

Publisher: Gildan Media, LLC

Ratings: 3.5 of 5 out of 36 votes

Genres: Business, Marketing

Publisher's Summary:

List the hottest buzzwords in business today and "analytics" is bound to come out near the top. But to most people, analytics implies complex tools and technical experts manipulating massive amounts and varieties of information (i.e.,"Big Data"). But complex Big Data analytics isn't the only game in town. And many people don't realize that a business doesn't need data scientists and complex tools to derive useful information and valuable benefits from any amount of raw data (e.g., names, behaviors, zip codes, demographics, sales statistics, etc.). Now Piyanka Jain and Puneet Sharma have defeated the myth that analytics is "rocket science" - and that only Big Data matters. In Behind Every Good Decision, they demonstrate how you can leverage the data you've got to generate valuable insights and drive countless smart business decisions. Best of all, the techniques for solving 80 percent of all business problems can be solved by any professional using only a Microsoft Excel spreadsheet! - and the authors show you how. Among the fascinating things you'll learn and apply from this engaging, easy-to-understand book are:

With this book, you'll see that business analytics is a simple problem-solving tool. Done right, your analytics effort can make for happier customers, better products, agile business practices, more productive employees, bigger revenues, and fatter profits - not to mention delighted bosses. And with the help of Behind Every Good Decision, you'll be able to launch that effort right from your own laptop. It's time to see how.

Critic Reviews:

"If you want to learn how to set up an analytics-driven organization and compete with analytics, then this book is for you." (Steve Berkowitz, CEO, Move, Inc.)

Contact me for any questions: [email protected]

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Title: The Suitcase Entrepreneur

Subtitle: Create Freedom in Business and Adventure in Life

Author: Natalie Sisson

Narrator: Natalie Sisson

Format: Unabridged

Length: 5 hrs and 30 mins

Language: English

Release date: 10-17-14

Publisher: Tonawhai Press

Ratings: 4 of 5 out of 31 votes

Genres: Business, Marketing

Publisher's Summary:

Everybody has the right to build a business from anywhere and design a lifestyle they love. That is what this book will teach you to do. If you have always thought that having the freedom to do what you want when you want was just a pipe dream, then think again. Right now there is more opportunity than ever to:

This book will teach you the nuts and bolts of setting up an online business you love and give you the blueprint to create your ideal lifestyle and create freedom in business and adventure in life. If you have always thought that running a profitable business from your laptop, and having the freedom to do what you want when you want was just a pipe dream, then think again. After eight years of working in the bureaucracy of the corporate world, Natalie Sisson quit her high-paying job to fly to Canada, start a blog and cofound a technology company. In just 18 whirlwind months she learned how to build an online platform from scratch, and then left to start her own business, which involved flying to Argentina to eat empanadas, play Ultimate Frisbee, and launch her first digital product. Strike forward to now and she runs a six-figure business from her laptop, while living out of a suitcase, and making money teaching others how to build a business and lifestyle they love. If you are just starting out, this book will show you how to package and sell your knowledge and skills to earn enough to work and live anywhere. If you are an entrepreneur, this book will show you how to establish your credibility and authority and streamline your business to have more freedom.

Contact me for any questions: [email protected]

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Title: Channels of Profit

Subtitle: 12 Easy Ways to Make Millions for Yourself and Your Business

Author: MaryEllen Tribby

Narrator: MaryEllen Tribby

Format: Original Recording

Length: 5 hrs and 30 mins

Language: English

Release date: 10-14-14

Publisher: Nightingale-Conant

Ratings: 3.5 of 5 out of 3 votes

Genres: Business, Marketing

Publisher's Summary:

Turn "someday" into PAYDAY through the magic of multi-channel marketing! Don't run from today's new marketing opportunities - master them!

It doesn't matter how strongly you believe in your product, how unique, valuable, exciting, or useful it is, or how many people need it. If you aren't marketing it effectively, you're never going to sell enough of it to stay afloatmuch less generate the kind of blockbuster profits you dream about.

And in today's world, effective marketing means multi-channel marketing.

In this groundbreaking and timely program from master marketer MaryEllen Tribby, you'll discover how to "channelize" your marketing efforts across a range of new and traditional outlets in order to get maximum profits and exposure for a minimum investment of creativity and capital.

Step by step and detail by detail, MaryEllen tells you how to conceptualize and launch smart, inexpensive campaigns in today's most lucrative marketing channels, including:

Contact me for any questions: [email protected]