Listen to New Releases Audiobooks in Business, Marketing

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Titel: Vertriebserfolg durch Kundensicht

Untertitel: Das Außendienst-Hörbuch fürs Auto

Autor:: Thilo Baum

Erzähler: Thilo Baum, Monika Hein

Format: Abridged

Spieldauer: 1 hr and 4 mins

Sprache: Deutsch

Veröffentlichungsdatum: 05-17-13

Herausgeber: Thilo Baum

Kategorien: Business, Marketing

Zusammenfassung des Herausgebers:

Buchautor Thilo Baum fragt unerbittlich nach der Kundensicht: "Sie selbst mögen Ihre Fachbegriffe beherrschen, aber darum geht es nicht! Der Kunde muss sie verstehen." Oder: "Wenn Sie Ziel sagen wollen, wozu sollten Sie dann Zielsetzung sagen? Was unnötig kompliziert ist, erschwert den Verkauf!"

Holen Sie sich im Hörbuch zehn spannende Tipps, mit denen Sie Ihren Vertriebserfolg ganz leicht erhöhen können - von der Produktpräsentation über die Formulierung des Nutzens bis hin zur richtigen Verkäuferhaltung. Eingebettet in gute Sounds, spannende Stories und klare Beispiele. Ideal fürs Auto auf dem Weg zum Kunden. Ihr Ziel: Verkauf.

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Titel: Name-Power

Untertitel: Nie mehr ein Nobody

Autor:: Claudia E. Enkelmann, Nikolaus B. Enkelmann

Erzähler: Bernd M. Nieschalk

Format: Unabridged

Spieldauer: 5 hrs and 11 mins

Sprache: Deutsch

Veröffentlichungsdatum: 04-26-13

Herausgeber: Enkelmann-Erfolgs-Edition GmbH

Kategorien: Business, Marketing

Zusammenfassung des Herausgebers:

Mit seinem Namen bekannt werden, mehr aus seinem Leben machen, Einfluss ausüben, sinnvolle Ziele erreichen, Wertschätzung für die eigenen Leistungen erfahren und andere begeistern - wer möchte das nicht? Bleibt die Frage, wo der Schlüssel für solche Erfolge liegt? Die Autoren, beide erfahrene Trainer, verraten in diesem Buch das Geheimnis von "Name-Power", einer Erfolgstechnik, die jeder lernen kann! Sie erfahren unter anderem, wie Sie sich einen Namen machen können, wie Sie mehr Anerkennung bekommen und wie Sie die Erfolgsstrategien berühmter und mächtiger Menschen für sich nutzen können.

©2005 Cabal Verlag GmbH (P)2005 NEXUSaudiobooks Ltd.

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Title: Dr. Tony Alessandra Interviews Scott Zimmerman on One-to-One Marketing

Author: Scott Zimmerman

Narrator: Tony Alessandra

Format: Original Recording

Length: 28 mins

Language: English

Release date: 02-21-13

Publisher: Alessandra & Associates, Inc.

Genres: Business, Marketing

Publisher's Summary:

Dr. Tony Alessandra Interviews Scott Zimmerman on One-to-One Marketing.

Scott discusses how to match your marketing messages to the wants, needs, and interests of every recipient. He talks about his system for profiling every single customer and prospect so marketing can tailor messages specifically around each and every customers needs. Scott says that consistent, individualized follow-up with prospects and customers is the key to sales and marketing success.

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Titel: Im Verkaufsgespräch überzeugen

Untertitel: Mit den 13 goldenen Wegweisern zielgerichtet zum Abschluss

Autor:: Joachim Wunderlich

Erzähler: Hans-Jürgen Stockerl

Format: Abridged

Spieldauer: 47 mins

Sprache: Deutsch

Veröffentlichungsdatum: 11-23-12

Herausgeber: Medienverlag Kohfeldt

Kategorien: Business, Marketing

Zusammenfassung des Herausgebers:

Dieses Hörbuch vermittelt Ihnen anhand der 13 goldenen Wegweiser effektives Know-how aus der Verkaufsrhetorik, insbesondere aus den Bereichen Gesprächs- und Argumentationstechniken, damit Sie die Qualität Ihrer Leistungen und Produkte in Zukunft noch überzeugender darstellen und Ihren Verkaufserfolg steigern können.

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Title: Pre-Commerce

Subtitle: How Companies and Customers are Transforming Business Together

Author: Bob Pearson

Narrator: John Allen Nelson

Format: Unabridged

Length: 9 hrs and 57 mins

Language: English

Release date: 08-20-12

Publisher: Audible Studios

Ratings: 4 of 5 out of 1 votes

Genres: Business, Personal Finance & Investing

Publisher's Summary:

Ideas for leaders to engage directly with customers to shape their brand and marketplace success...

Since its debut E-commerce has been centered on the transaction, which represents less than one percent of the time we spend online. Now, we are entering the era of Pre-Commerce where customers make their own decision to buy or support a brand before the transaction.

Pre-Commerce explains how the exploding use of social media channels has fundamentally changed the way customers go about making their purchasing decisions, how they educate themselves and why they choose to support certain brands above others. It shows what executives must do to re-create the way their companies interact with and learn from their customers, employees and competitors. It includes exclusive interviews and anecdotes Pearson has conducted or experienced with numerous influential C-suite executives during his time as leader of Dells global social media team and as a consultant to Fortune 1000 companies, worldwide.

Members Reviews:

Good for marketing

Good for the marketing side of business. A bit fluffy and posturing but you cannot avoid that when dealing with business executives. Not a game changer but a good fundamental to grasp. I do wish he had hit rhetorics better- repeated/implemented previous chapters' lessons into the next chapter's conclusions.

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Title: Social TV

Subtitle: How Marketers Can Reach and Engage Audiences by Connecting Television to the Web, Social Media, and Mobile

Author: Mike Proulx, Stacey Shepatin

Narrator: William Dufris

Format: Unabridged

Length: 7 hrs and 7 mins

Language: English

Release date: 08-03-12

Publisher: Audible Studios

Ratings: 4.5 of 5 out of 7 votes

Genres: Business, Marketing

Publisher's Summary:

The Internet didn't kill TV! It has become its best friend. Americans are watching more television than ever before, and we're engaging online at the same time we're tuning in. Social media has created a new and powerful backchannel, fueling the renaissance of live broadcasts. Mobile and tablet devices allow us to watch and experience television whenever and wherever we want. And connected TVs blend web and television content into a unified big screen experience, bringing us back into our living rooms. Social TV examines the changing (and complex) television landscape and helps brands navigate its many emerging and exciting marketing and advertising opportunities.

Social TV topics include:

The rise of one technology doesn't always mean the end of another. Discover how this convergence has created new marketing opportunities for your brand.

Members Reviews:

Social HDTV

Loved everything about it. Going for 2nd read with a thorough breakdown real soon. This is my reference. Thanks!!

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Title: Cold Hard Cash

Subtitle: The Professional Soccer Betting System

Author: Craig Beck

Narrator: Craig Beck

Format: Unabridged

Length: 1 hr and 7 mins

Language: English

Release date: 05-29-12

Publisher: Viral Success Ltd

Ratings: 3 of 5 out of 6 votes

Genres: Business, Personal Finance & Investing

Publisher's Summary:

How much does your bank or building-society savings account pay? Is it 2%, 3% or maybe youve found a good deal online and managed 5%. What if there was a technique that delivered a 30% return month in, month out. Would you be interested in an investment system that had turned $1000 into $8000 in just one year? Would you like to find out how that $8000 turned into $64,000 in under 18 months? Craig Beck uncovers the closely guarded secret-investment system of European professional gamblers.

In Cold Hard Cash you will learn:

Please note this is not another "get-rich-quick" system, but rather an extensively researched study of how some people can earn a living from professional sports betting while virtually everyone else loses in the long run!

Members Reviews:

Marketing for his website - avoid!

What would have made Cold Hard Cash better?

There is two minutes of content in relation to the betting system, the rest is just content fill.

Has Cold Hard Cash turned you off from other books in this genre?

I will have to read more carefully the book description before purchasing a book of this type next time.

What didnt you like about Craig Becks performance?

The book is basically marketing a website, and repeats the first chapter word for word later in the book.

Hmmmm....

If you're completely new to the concept of betting to a formula/plan then you might find this a reasonable introduction to the concepts. The author certainly tells a good story but, I personally, didn't find anything new or insightful revealed. You might also find it useful to checkout the list of other books by the same author before deciding to buy this one.

Cold Hard Cash: The Professional Soccer Betting Sy

Don't waste your money! The site with the technique is now bet365. He was obviously on to something but now the book is useless in my opinion

A waste of time and money

This "book" all 62 mins of it included 20 mins of a repeated passage, and didn't say anything at all of content. Don't waste your money

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Title: How to Be Richer, Smarter, and Better-Looking Than Your Parents

Author: Zac Bissonnette

Narrator: Sean Pratt

Format: Unabridged

Length: 7 hrs and 37 mins

Language: English

Release date: 05-29-12

Publisher: Gildan Media, LLC

Ratings: 4 of 5 out of 23 votes

Genres: Business, Personal Finance & Investing

Publisher's Summary:

Striking out on your own for the first time is exhilarating. But in a culture full of bad advice, predatory banks, and splurge-now-pay-later temptations, it can also be extremely dangerous - leading you to make financial decisions that could hurt you for years to come. Combine this with a slumped economy, mounds of student loans, and dubious examples from reality TV stars to politicians to your own parents, and its no wonder so many twenty-somethings are struggling.

Twenty-three-year-old Zac Bissonnette - the author of Debt-Free U - knows exactly what youre going through. He demystifies the many traps young people fall victim to in their post-college years. He offers fresh insights on everything from job hunting to buying a car to saving for retirement that will give you a foundation for a secure, stable, and happy life.

In the process, he reveals why FICO scores are overrated, online job applications are a waste of time, car loans are for suckers, and credit-card rewards are a scam. With detours to discuss wine connoisseurs, Really Broke Housewives, and Lenny Dykstra, Zac shows you how to make better choices today so you can be richer, smarter (and better-looking!) for years to come.

Critic Reviews:

"Are you there, Zac? Its me, Chelsea. I loved your book. Plus, Im only half-Jew so your financial wisdom really balanced out my Mormon side." (Chelsea Handler)

"Our four daughters learned 'Waste not, want not' before they knew their ABCs, but Zac Bissonnette says it better and more credibly than a mere father could. His enjoyable romp through the basics of debt-free personal finance will be in their next Christmas stockings." (Mitch Daniels, Governor of Indiana)

"Though only a third of 2012 has passed, Zac Bissonnette is already a strong contender for the cheekiest author of the year award." (The New York Times)

Contact me for any questions: [email protected]

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Title: We First

Subtitle: How Brands and Consumers use Social Media to Build a Better World

Author: Simon Mainwaring

Narrator: John Lee

Format: Unabridged

Length: 10 hrs and 26 mins

Language: English

Release date: 12-13-11

Publisher: Bolinda Publishing Pty Ltd

Ratings: 5 of 5 out of 1 votes

Genres: Business, Marketing

Publisher's Summary:

A social media expert with global experience with many of the world's biggest brands - including Nike, Toyota and Motorola - Simon Mainwaring offers a visionary new practice in which brands leverage social media to earn consumer goodwill, loyalty and profit, while creating a third pillar of sustainable social change through conscious contributions from customer purchases. These innovative private sector partnerships answer perhaps the most pressing issue facing business and thought leaders today: how to practice capitalism in a way that satisfies the need for both profit and a healthy, sustainable planet. Mainwaring provides case studies from companies such as P&G, Walmart, Starbucks, Pepsi, Coca-Cola, Toyota, Nike, Whole Foods, Patagonia, and Nestlé as well as a bold plan for how corporations need to rethink their strategies.

Critic Reviews:

"Social media-viral, borderless-is the perfect vehicle to promote "contributory consumerism," and Mainwaring has fascinating suggestions for technological innovation and systemic change...the author's enthusiasm and evidence make an excellent (and counterintuitive) case for big business's ability to make major strides in creating a more equitable world." (

Publishers Weekly)

Members Reviews:

Purpose-Driven Leadership

Simon Mainwaring is going to be a speaker at our regional conference soon. I decided to read one of his books to get a fuller sense than one gets from a YouTube video. This is a very thoughtful treatise on how consumers are changing their interactions with corporations and how corporations are adopting purpose-driven outcomes that better society, instead of just going for bottom line profits. The job isn't done. I am impressed, however, of how Mainwaring links the historical basis of consumerism with the social media movement. Definitely worth a read.

Great book!

This was a great book for marketers, consumers, and people interested in sustainability. I read this book for a marketing class and I will definitely reread the book because it is packed with valuable information.

Short-sighted

The author glazes over challenges of social organizing by focusing simply on rebutting critiques of weak ties made by Gladwell and ignoring contentions uncovered by the latest academic studies of social media.

The author's solutions rely on a great leap from the current state of social networks -- where a select few influencers in media and celebrity lead discussions and users only communicate in like-minded bubbles--to the idealistic flattened democratic community of open-minded socially conscious global citizens.

Finally, the ultimate solution is a geopolitical nightmare of organized concentrated power which I hope never comes to fruition.

Don't Waste Your Time

This book is a frustrating mess. He contradicts himself so often, I cannot believe an editor would let it be published. I was disappointed because I strongly believe that there are methods for businesses, governments, and consumers to work in harmony to innovate and create an improved world. He has a few good concepts that are crowded out by his anti-business agenda. Simon paints a picture that capitalism is the root of all evil. I think the more constructive approach is to put forward methods where we can work together to solve societal issues.

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Title: How to Speak Money

Subtitle: The Language and Knowledge You Need Now

Author: Ali Velshi, Christine Romans

Narrator: Ali Velshi, Christine Romans

Format: Unabridged

Length: 5 hrs and 34 mins

Language: English

Release date: 11-08-11

Publisher: Audible Studios

Ratings: 3.5 of 5 out of 14 votes

Genres: Business, Personal Finance & Investing

Publisher's Summary:

Do you speak money? You should. It is the world's most important language. It's spoken everywhere. Speaking - or at least understanding - this language allows you to follow the real conversations in politics, business, and at work. Understanding money and speaking the language fluently is critical to preparing for a comfortable retirement, building a small business, or planning for college and a career for your children. Everyone speaks it differently, with different dialects. Some are riskier than others. Some want to save their money; others want to see it grow. There is no one accent, but understanding the differences will make couples, business partners, and coworkers happier and wealthier.

Authors and CNN financial experts Ali Velshi and Christine Romans speak the global language of money and translate it every day for hundreds of thousands of viewers. And they are here to teach you, too. It's easier to learn than you might think.

Speaking money affects every area of your life. It's more than simply your savings or the investments you may have. It involves the way you think about money, the way you teach your children about it, and the way you were taught about it yourself. It's about the way you spend it, save it, invest it, use it, need it and want it.

This book will:

How to Speak Money is an easy-listening, practical book that helps readers become fluent in the world's most universal language.

Critic Reviews:

"When it comes to keeping track of your hard-earned money, Christine and Aliwill set you straight. Listen y'all, I was a late bloomer when it came to beinga success. It wasn't always easy but with patience and hard work my family and I made it. If you want to get an edge in life, read this book. Learn what you can from the folks who will guide you on the right path." (Paula Deen, Celebrity Cook and Entrepreneur)

Members Reviews:

Good to listen

Many good concepts to think about and to learn. But no how to's to apply right away.

Never will know enough

Excellent review by two very good presenters. For as much as I already know, I picked up some very good advice and information and reinforced a lot of beliefs. As a result of the book, I have reviewed my portfolio and see that I am significantly out of balance for my situation. Also, I have to get my kids (already in their 40s) to start working on their savings.