Listen to New Releases Audiobooks in Business, Marketing

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Titel: Preisverhandlungen erfolgreich abschließen

Autor:: Dieter Ückermann

Erzähler: div.

Format: Unabridged

Spieldauer: 40 mins

Sprache: Deutsch

Veröffentlichungsdatum: 04-13-10

Herausgeber: activecoach

Kategorien: Business, Marketing

Zusammenfassung des Herausgebers:

Trainingsabschnitte:

Der Wunschtraum vieler Verkäufer

Der Preis und geldwerte Leistungen

Selbstprojektion, Lawineneffekt, Kapitulation und Verständnis

Überwindung der Preisangst

Die Rolle des Einkäufers

Richtiges Verhalten in Preisverhandlungen

Der richtige Zeitpunkt für den Preis

Sandwich-Methode

Preisdifferenzen richtig verkaufen

Sechs Stufen für erfolgreiche Preisverhandlungen

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Title: False Economy

Subtitle: A Surprising Economic History of the World

Author: Alan Beattie

Narrator: Peter Johnson

Format: Unabridged

Length: 11 hrs and 50 mins

Language: English

Release date: 02-26-10

Publisher: Audible Studios

Ratings: 3.5 of 5 out of 32 votes

Genres: Business, Personal Finance & Investing

Publisher's Summary:

An important book for turbulent times-an accessible and engaging economic history of the world, by a leading economic writer.

Alan Beattie has long been intrigued by the fates of different countries, economies, and societies-why some fail and some succeed. Here, he weaves together elements of economics, history, politics, and human stories, revealing that societies, economies, and countries usually make concrete choices that determine their destinies. He opens up larger questions about these choices, and why countries make them or are driven to make them, and what those decisions can mean for the future of our global economy.

Economic history involves forcing together disciplines that fall naturally in different directions. But Beattie has written a lively and lucid book that successfully marries the two subjects and illustrates their interdependence. In doing so, he addresses such illuminating queries as: Why are oil and diamonds more trouble than they are worth? Why did Argentina fail and the United States succeed? Why doesn't Africa grow cocaine?

False Economy explains how human beings have shaped their own fates, however unknowingly, and the conditions of the countries they call home. And though it is history, it does not end with the present day. Beattie shows how decisions that are being made now-which have either absorbed or failed to absorb the lessons from economic history-will determine what happens in the future. What does economic history teach us about the present economic unrest? Who will succeed and why? And who will fail? These are questions that we cannot afford to leave unasked . . . or unanswered.

Members Reviews:

Excellent

Many historical explanations and comparisons. I was looking for a book to teach me something, not to indoctrinate me into the 'Chicago school' or other bias. This book will help you come to your own conclusions on what works and what fails in economies and why.

Superb

If you like reading the Economist (and I do), you will love False Economy. Popular economic history in all the best ways. The big question is always, why are some countries so rich and some countries so poor? Beattie takes on this big question, answering lots of smaller questions along the way. His basic answers have to do with choices and institutions, a thesis he explores while teaching us why Argentina did not get rich, oil is more trouble than it is worth (usually), why cocaine is not grown in Africa, and why we pay so much for Peruvian asparagus (and subsidize rich American peanut growers).

Horrible narration

I enjoy behavioural economics and history genres so thought this would be a great book... was I mistaken. The narration was HORRIBLE. It sounds like a bad voice over from some 1970's filmstrip in high school science class. There's frequent awkward intonation and many mispronounced words (i.e. eschew is "ess - CHEW"). The content is dry, but, when your mind isn't wandering off due to the narration, there are some interesting chapters most notably on the spurious correlation of religion to successful economies. DO NOT mistake this book for Gladwell, or Arielly, or Dubner/Levitt; it is not as well written and not nearly as engaging.

False Delivery: A Surprisingly Painful Audio Book

The more audio books I listen to, the more I am able to quickly recognize quality. The narration of this book is painful.

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Title: Buzz

Subtitle: How to Create it and Win With It

Author: Edward l Koch, Christy Heady

Narrator: Paul Hernandez

Format: Unabridged

Length: 3 hrs and 47 mins

Language: English

Release date: 12-23-09

Publisher: Audible Studios

Ratings: 2 of 5 out of 6 votes

Genres: Business, Marketing

Publisher's Summary:

In the late 1970s, Mayor Ed Koch transformed himself from an unknown political underdog with little money and even fewer family connections into one of Americas most illustrious mayors. In just 12 years, he brought the City of New York out of bankruptcy, created a renowned housing program, and became one of the most important individuals on the American political scene. But how did he rise from relative anonymity and become an enduring figure?

In Buzz, Koch shares the secrets of his success that will help readers everywhere become masters of self-marketing. With his legendary candor and in-your-face style, he reveals how anyone can use his techniques to make a memorable entrance, attract attention (the right kind), and get others to take notice and listen.

Whether running for public office or climbing the corporate ladder, Buzz will show rising stars in every field how to stand out and shine brighter with honesty, integrity, and style.

Members Reviews:

Misleading premise. Does make valid points.

From the title you are lead to believe that the topic at hand is Buzz; however, this couldn't be farther from the truth. Rather what you get is an amalgamation of facts and stories surrounding the author, Edward Koch's career. I did listen to the whole audiobook and even though the author does go off on tangents about his civil service days there are still valid points being made about buzz without the author even realizing it. General guidelines are provided about mapping your success with a "buzz" campaign but they are general tips for any marketing plan. The one thing I will say for Edward Koch after listening is the guy has moxy.

Misleading Title

This book is not about creating buzz, it is a bibliography of Ed Koch. Based on the first hour of the audio, I can say he is a selfish, self promoting, and rub-my-accomplishments in your face type of guy. For god's sakes, he starts reading dozens of letters he wrote and the response he got back. This should be titled "Bibliography of Ed Koch selfishly written by Ed Kosh"

Misleading title

I think the title should be, how "Ed Koch uses the book Buzz to create his own Buzz." I was pretty disappointed with the book. Originally I was looking for a book that might discuss how to build a Press Buzz or how to market to journalists with story pitches. It didn't discuss any of the how to... it had more of a this is how I manage responds from the public, this is what my public speaking engagements look like, and this is what I did when I was mayor of NYC sorta touch.

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Titel: Danke für Ihre Empfehlung. So gewinnen Sie neue Kunden und Geschäftspartner

Autor:: Roland Arndt

Erzähler: N.N.

Format: Unabridged

Spieldauer: 2 hrs and 7 mins

Sprache: Deutsch

Veröffentlichungsdatum: 06-25-09

Herausgeber: WALHALLA Fachverlag

Kategorien: Business, Marketing

Zusammenfassung des Herausgebers:

Viele Menschen sind mit "dümmlichem Abfragen und cleveren Tricks" gescheitert. Dieses Audio-Training macht fit für die neue Business-Kommunikation, für wirksame Telefonate, Briefe, Mails, Faxe und das persönliche Gespräch:

Kritik Bewertungen:

Professionelles Empfehlungsmanagement ist heutzutage bares Geld wert. Hier bietet der Walhalla Fachverlag eine Audio-CD-ROM an, die den modernen Unternehmer fit macht für die künftige Business-Kommunikation und das Pflegen von Kontakten.

--Hessische Wirtschaft

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Titel: Die Psychologie des Geldes

Autor:: Ruediger Dahlke

Erzähler: Ruediger Dahlke

Format: Abridged

Spieldauer: 1 hr and 10 mins

Sprache: Deutsch

Veröffentlichungsdatum: 11-27-08

Herausgeber: LangenMüller Herbig

Kategorien: Business, Personal Finance & Investing

Zusammenfassung des Herausgebers:

Der Autor:

Dr. med Ruediger Dahlke, Jahrgang 1951, studierte Medizin in München. Er machte mehrere Weiterbildungen zum Arzt für Naturheilwesen, in Psychotherapie und in Homöopathie. Seit 1978 ist er als Psychotherapeut und Fastenarzt tätig.

Als Autor von Bestsellern wie "Krankheit als Weg" ist er eine der prominentesten Persönlichkeiten im Bereich der Psychosomatischen Medizin und Gesundheitsbewegung. 2007 erschien bei nymphenburger die "Notfallapotheke für die Seele".

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Title: The Disciplined Investor

Subtitle: Essential Strategies for Success

Author: Andrew Horowitz

Narrator: Andrew Horowitz

Format: Unabridged

Length: 5 hrs and 36 mins

Language: English

Release date: 05-16-08

Publisher: HFactor Publishing

Ratings: 3.5 of 5 out of 104 votes

Genres: Business, Personal Finance & Investing

Publisher's Summary:

1. Eliminate emotions from your investment decisions

2. Find out how to match your investment strategy to your risk tolerance

3. Learn why asset allocation is so important when creating an investment portfolio

4. Discover tools for enhancing your portfolio's performance

5. Understand options strategies, diversification and other professional tools

6. PROFIT

Narrated by the author and popular podcast host, this audiobook is designed to make you a better investor.

Critic Reviews:

"Andrew is a skilled planner and financial ally to any investor." (South Florida Sun-Sentinel)

"Far from a textbook on market theory and academic arguments, the book provides tangible resources which an individual investor can use to effectively analyze market movements, portfolio allocations, risk tolerances and potential investments." (Zachary Scheidt, Hedge Fund Manager)

Members Reviews:

My favorite investor guy!

I listen to all Andrew's podcast and bought the book. He has a simple, unemotional straightforward style I find very appealing. He is my favorite investor guru and well deserving of a **** star rating (I don't give 5).

His podcasts are great!

Excellent Content

The book does an excellent job of driving home the central theme: be disciplined and how to do this. I found the book to be chock full of content for the beginner and a good refresher for all investors. Obviously, an audio book does not lend itself to deep understanding but it does give you an overall grasp. I listened while hiking, which meant foregoing the charts. It would have been nice if the audible version had a expanded verbal description of the charts to overcome this limitation.

A thorough presentation, loaded with tasty morsels

What did you love best about The Disciplined Investor?

The unique way it insures understanding of each subject.

What other book might you compare The Disciplined Investor to and why?

I can not think of another book that presents as nicely as this one.

What about Andrew Horowitzs performance did you like?

Yes he performs like the lovable social animal he is.

Was there a moment in the book that particularly moved you?

I think, the sharing points of risk associated with each subject are quite valuable. Horowitz creates a solid footing for laymen or seasoned investors to build on.

Any additional comments?

I found joy in new discovery, but more importantly I discovered what I did'nt know that I did'nt know.

Great Book to read and listen to.

A must read for any type of inverstor. Easy to follow and get the point.

Great for beginners!

This book is extremely basic. If you're new to investing or simply want to gain a little knowledge of investing strategies, then this is the book for you. I would otherwise avoid using a credit on/purchasing this book.

A lot of talk about the various strategies that are out there, Dogs of the Dow, GARP, etc. He even touches on the amount of time value investing and the other deep research strategies will take someone to complete.

The reading style is a little... "simple". He sounds like he's talking to a 10 year old about investing rather than reading a book with a lot of good information to an adult audience.

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Titel: Professionell Verhandeln

Autor:: Guido Tolksdorf

Erzähler: Michael Kommant

Format: Abridged

Spieldauer: 1 hr and 28 mins

Sprache: Deutsch

Veröffentlichungsdatum: 11-29-07

Herausgeber: Medienverlag Kohfeldt

Kategorien: Business, Marketing

Zusammenfassung des Herausgebers:

"Ich breche Verhandlungen ab, wenn ich glaube, den Menschen nicht vertrauen zu können." Dieses Zitat stammt von Franz Humer, CEO des Pharma- und Diagnostikkonzerns Roche. Ein Hinweis auf fundamentale soziale Beziehungen in Geschäftsverhandlungen. Zugleich aber auch ein Hinweis auf persönliche Handlungsweise in schwierigen Verhandlungsprozessen.

In diesem Hörbuch werden systematisch auf wissenschaftliche Erkenntnisse gestützt sowohl Ziele als auch Strategien und Taktiken behandelt, die für Verhandlungen mit schwierigen Geschäftsanliegen relevant sein können. Eingefügte kurze Beispiele erläutern jeweils die generellen Überlegungen. Anstöße und Reflexion für die Professionalisierung der eigenen Verhandlungskompetenzen stehen im Mittelpunkt dieses Hörbuchs. Kurz gesagt: Managementkompetenzen zum Hören.

Das vorliegende Hörbuch ist v.a. für Personen verfasst, die beruflich schwierige Anliegen im geschäftlichen Zusammenhang verhandeln, z. B. UnternehmerInnen und MangerInnen.

(c)+(p) 2007 Medienverlag Kohfeldt

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Title: Power Publicity

Author: David R. Portney

Narrator: David R. Portney

Format: Unabridged

Length: 1 hr and 7 mins

Language: English

Release date: 11-15-07

Publisher: Listen & Live Audio, Inc.

Ratings: 3.5 of 5 out of 2 votes

Genres: Business, Marketing

Publisher's Summary:

Discover exactly how to use the media to get free coverage and publicity for your business, product, or service. There's no faster, easier, cheaper way to boost your business sales. Here's everything you need to know to get started now - from the press release to the media interview, it's all covered in step-by-step detail here. You can start your money-making media blitz right now by learning how to play "the publicity game" and watch your visibility and sales skyrocket. Discover the inside secrets you must know to promote yourself for FREE in the media.

© and (P)2007 David R. Portney

Members Reviews:

Easy read with good info

This was a pretty good book for those just starting out and learning the ropes. David is easy to listen to and usually takes nothing for granted choosing his words carefully to foster the learning process. Even though the book is only about an hour, its an information packed hour.

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Title: The Ole Degree

Subtitle: The Blind Side of Marketing

Author: Jesus Ramirez, Paul T. Goya

Narrator: Elise Lopez Smyrl

Format: Unabridged

Length: 4 hrs and 27 mins

Language: English

Release date: 07-20-06

Publisher: Schola Publishing

Ratings: 2.5 of 5 out of 3 votes

Genres: Business, Marketing

Publisher's Summary:

In this unfamiliar business arena where peripheral markets, especially culture markets, are tipping the balance of large-scale business growth, it would be wise to complete The Ole Degree.

Members Reviews:

This is what is going on with the Obama campaign

Did Obama come out of nowhere or did he understand the neglected culture-view of the people who have come out in droves to register and vote for him. This is what The Ol? Degree is about.

The basic premise is that there are neglected legions of like-minded, like-culture-viewed people with unmet needs who are waiting for a brand to serve as the screen for the movie they have been invisibly watching... Patiently. It is a collective consciousness with no solution on the horizon.

The graduate holding an Ol? Degree, one that understands the orientation can see the HOLES in the data (the blindside). Degreed individuals who learn to harness the uncovered HOLES can then learn to address the neglected culture-views with the proper cultural respect so that he/she does not interrupt the growing nature and propagation of this replicating insight.

Meanwhile, the people who live by the numbers, by the data, are vulnerable in this day and age. Data is history. It is not an insight that will automatically re-run. People believe that because the market behaved positively it will do so tomorrow.

The Ole Degree painfully and metaphorically is happening to our economy and country.

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Titel: Geld verdienen im Internet

Untertitel: Durch Präzision Erfolg haben

Autor:: Robert Sasse, Yannick Esters

Erzähler: Jens Zange

Format: Unabridged

Spieldauer: 12 mins

Sprache: Deutsch

Veröffentlichungsdatum: 02-03-15

Herausgeber: Kompendio

Kategorien: Business, Marketing

Zusammenfassung des Herausgebers:

Wollen Sie finanzielle Freiheit? Oder möchten Sie sich ein richtiges Internet-Business mit konstanten Einnahmen sichern? Dann führt kein Weg an digitalen-Informationsprodukten vorbei. Denn der Internet Markt boomt - ohne "Ende"!

Dieses Hörbuch verrät Ihnen, mit welchen einfachen Geschäftsmodellen Sie sich ein richtiges Internet-Business aufbauen und damit monatlich viel Geld verdienen können. Nutzen Sie den hier aufgezeigten Weg für Ihre finanzielle Unabhängigkeit.

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