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Podcast: The OKR Podcast (LS 33 · TOP 5% what is this?)
Episode: Outcome Focus at Scale: Zuora’s OKR Story w/ Tien Tzuo
Pub date: 2019-12-05

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Zuora CEO Tien Tzou and Deidre discuss the inverse relationship between a company’s growth and its alignment. As a company scales up, alignment on outcomes often goes down -- the strategy doesn't trickle through the new layers and most people get further from customer. Zuora's OKR program reconnects people to the outcomes they drive for customer and company; it's unlocking growth and unleashing the power of teams for this high-growth SaaS company.  In this podcast, Tien talks about the shift to an outcome mindset, how OKRs are scaling managers and leaders to help scale the company, and why every day counts. Tien is the CEO and Founder of Zuora, an innovative company that predicted the modern subscription economy well before others. He is a widely recognized thought leader on SaaS and the author of the best seller Subscribed. He holds an MBA from Stanford. He was employee 11 at Salesforce, where he was CMO and Chief Strategy Officer prior to founding Zuora.

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Podcast: The Marketing Book Podcast (LS 58 · TOP 0.5% what is this?)
Episode: 219 Subscribed by Tien Tzuo
Pub date: 2019-03-22

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Subscribed: Why the Subscription Model Will Be Your Company's Future - and What to Do About It by Tien Tzuo

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https://www.salesartillery.com/marketing-book-podcast/subscribed-tien-tzuo

Subscription companies are growing nine times faster than the S&P 500. Why? Because unlike product companies, subscription companies know their customers. A happy subscriber base is the ultimate economic moat.

Today's consumers prefer the advantages of access over the hassles of maintenance, from transportation (Uber, Surf Air), to clothing (Stitch Fix, Eleven James), to razor blades and makeup (Dollar Shave Club, Birchbox). Companies are similarly demanding easier, long-term solutions, trading their server rooms for cloud storage solutions like Box. Simply put, the world is shifting from products to services.

But how do you turn customers into subscribers? As the CEO of the world's largest subscription management platform, Tien Tzuo has helped hundreds of companies transition from relying on individual sales to building customer-centric, recurring-revenue businesses. His core message in Subscribed is simple: Ready or not, excited or terrified, you need to adapt to the Subscription Economy -- or risk being left behind.

Tzuo shows how to use subscriptions to build lucrative, ongoing one-on-one relationships with your customers. This may require reinventing substantial parts of your company, from your accounting practices to your entire IT architecture, but the payoff can be enormous. Just look at the case studies:

* Adobe transitions from selling enterprise software licenses to offering cloud-based solutions for a flat monthly fee, and quadruples its valuation.

* Fender evolves from selling guitars one at a time to creating lifelong musicians by teaching beginners to play, and keeping them inspired for life.

* Caterpillar uses subscriptions to help solve problems -- it's not about how many tractors you can rent, but how much dirt you need to move.

In Subscribed, you'll learn how these companies made the shift, and how you can transform your own product into a valuable service with a practical, step-by-step framework. Find out how how you can prepare and prosper now, rather than trying to catch up later.

The podcast and artwork embedded on this page are from Douglas Burdett, which is the property of its owner and not affiliated with or endorsed by Listen Notes, Inc.

Podcast: The Bigger Narrative (LS 34 · TOP 5% what is this?)
Episode: Zuora CEO Tien Tzuo
Pub date: 2020-09-01

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I finally meet the architect of The Greatest Sales Deck I’ve Ever Seen. My mom is also impressed by Zuora’s “usership” narrative.

The podcast and artwork embedded on this page are from Andy Raskin, which is the property of its owner and not affiliated with or endorsed by Listen Notes, Inc.

Podcast: Bette Hochberger, CPA, CGMA
Episode: January 2021 - Bette's Business Book Club
Pub date: 2021-02-08

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Today we will be discussing the book, "Subscribed- Why the Subscription Model Will be Your Company's Future - and what to Do about it" By Tien Tzuo, Gabe Weisert.  The Book In Three Or More Sentences: People don’t want more stuff, they want more experiences. Access to more content, more music, more videos, more fun rides but without having to think about where to store all of this. In Subscribed, Tien Tzuo, the founder of Zuora, software for subscription-based businesses, explains how the world is shifting from products to services and why you should adjust your business model to a subscription-based one. - Durmonski

The podcast and artwork embedded on this page are from Bette Hochberger, which is the property of its owner and not affiliated with or endorsed by Listen Notes, Inc.

Podcast: The Internet of Things Podcast - Stacey On IoT (LS 49 · TOP 0.5% what is this?)
Episode: Episode 310: Thanks to the IoT, everything’s a subscription now
Pub date: 2021-03-04

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We kick off this week’s show with the news of SmartThings device depreciation and Amazon’s Alexa Conversations feature finally making it to general availability. After that, we talk about the rising revenue from subscriptions in the consumer IoT and in manufacturing based on a new survey from Zuora. Then we discuss how police departments feel … Continue reading Episode 310: Thanks to the IoT, everything’s a subscription now

The post Episode 310: Thanks to the IoT, everything’s a subscription now appeared first on IoT Podcast - Internet of Things.

The podcast and artwork embedded on this page are from Stacey Higginbotham, tech journalist, which is the property of its owner and not affiliated with or endorsed by Listen Notes, Inc.

Podcast: Sage Thought Leadership Podcast

Episode: TSOE Excerpt - In Search of Relationship Value

Pub date: 2021-03-12

Details: https://www.listennotes.com/e/aed56596547c4b5c8400734ed7a0f641/

The podcast and artwork embedded on this page are from Sage, which is the property of its owner and not affiliated with or endorsed by Listen Notes, Inc.

Podcast: One on One Interviews (LS 27 · TOP 10% what is this?)
Episode: Tien Tzuo of Zuora: 2nd decade of Subscription Economy should democratize access to everything
Pub date: 2021-03-12

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It was ten years ago last month that I first spoke with Tien Tzuo, founder and CEO of subscription management platform Zuora, about what he was calling the Subscription Economy. Back then people really didn’t know what it was all about as most of us were still buying things outright to own them. Five years later when I next spoke with Tien things had changed dramatically as most of us were subscribing to at least one of the things we used to buy outright, like music, movies, clothes and even cars.

With it being five years later, it was time to talk with Tien to get his reflections on the first decade of the Subscription Economy, how the pandemic impacted SE companies, and of course to get his take on what the next five years will look like as we enter the second decade of the Subscription Economy.

The podcast and artwork embedded on this page are from Brent Leary and Small Business Trends, which is the property of its owner and not affiliated with or endorsed by Listen Notes, Inc.

Podcast: Futurum Tech Webcast (LS 26 · TOP 10% what is this?)
Episode: The Future of the Subscription Economy — An Interview with Zuora CEO Tien Tzuo
Pub date: 2021-03-19

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On this episode of the Futurum Tech Podcast – Interview Series I am joined by Tien Tzuo, CEO of Zuora, a cloud-based subscription management platform. Zuora enables any company in any industry to be part of the subscription economy, which Tien believes is the future of the business world — and I have to agree.

Our discussion centered on how Zuora is furthering their vision of "The World Subscribed" by delivering software that is a central system of record architected for dynamic, recurring subscription business models. It was an excellent conversation and one you don't want to miss.

The World Subscribed

My conversation with Tien also revolved around the following:

• An exploration of the growth of the subscription economy in the last few years

• How the growth of the subscription economy has helped Zuora grow including a quick recap of their recent earnings report

• What potential changes B2B and B2C businesses might be facing as we emerge from the pandemic

• What The End of Ownership trend means for businesses

• Exciting developments Zuora has in the works

Consumer behavior is changing. People, and businesses too, want access to products and services instead of ownership. Tien anticipated this shift back in 2007 when Zuora was founded. I fully believe that it will continue to grow in the years to come. This episode is a must listen for anyone interested in how the subscription economy is changing the way we work and live.

The podcast and artwork embedded on this page are from The Futurum Group, which is the property of its owner and not affiliated with or endorsed by Listen Notes, Inc.

Podcast: B2BaCEO (with Ashu Garg) (LS 45 · TOP 1% what is this?)
Episode: How to Grow as a CEO (Tien Tzuo and Edith Harbaugh)
Pub date: 2021-04-21

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In this installment of our FC BUILD series, my partner Steve Vassallo talks with Edith Harbaugh, co-founder and CEO of LaunchDarkly, and Tien Tzuo, co-founder and CEO of Zuora. Both former engineers, Edith and Tien offer advice for building a startup, discuss scaling in the time of virtual work, and dissect the art of managing others and themselves.

The podcast and artwork embedded on this page are from Foundation Capital, Ashu Garg, which is the property of its owner and not affiliated with or endorsed by Listen Notes, Inc.

Podcast: XaaS Files (LS 28 · TOP 10% what is this?)
Episode: When does a customer become a subscriber?
Pub date: 2020-09-15

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Join Kevin Dobbs as he talks with Zuora Founder and CEO, Tien Tzuo. They discuss how Tien has seen the subscription world change in the last decade, how connecting with customers will find revolutionary ways of doing things and the difference between a customer and a subscriber. *For more information on Tien Tzuo's book "Subscribed" please visit https://subscribed.com

The podcast and artwork embedded on this page are from Accenture, which is the property of its owner and not affiliated with or endorsed by Listen Notes, Inc.