Multilevel marketing – or MLM – first became popular in the period that followed World War II. Since then, millions have tried their luck as salespeople for companies like Amway, Mary Kay, Cutco and Herbalife. MLMs offer themselves as low-cost paths to entrepreneurship, but very few of their participants are able to earn a living wage. A new book Little Bosses Everywhere by Bridget Read traces the history and culture of the MLM industry. In today's episode, Read speaks with NPR's Ayesha Rascoe about why this business model flourishes in economic uncertainty, the unregulated nature of the industry, and the blurred lines between MLMs and pyramid schemes.

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