
Sign up to save your podcasts
Or


Last August, Flibanserin -- or "Addyi" -- became the first FDA-approved drug aimed at treating sexual dysfunction in women. Sprout, the company that developed the so-called “female Viagra” was understandably excited, and even more so the next day when they were bought by pharmaceutical giant Valeant, for one billion dollars. But after a rocky year, Valeant announced Monday that they had dismissed the entire sales force associated with Flibanserin and would reintroduce the drug later in the year. When Flibanserin first hit the shelves last year, we took a deep dive into its marketing message and the nebulous world of prescription drugs and female desire.
On the Media is supported by listeners like you. Support OTM by donating today (https://pledge.wnyc.org/support/otm). Follow our show on Instagram, Bluesky, TikTok and Facebook @onthemedia, and share your thoughts with us by emailing [email protected].
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
By WNYC Studios4.6
88578,857 ratings
Last August, Flibanserin -- or "Addyi" -- became the first FDA-approved drug aimed at treating sexual dysfunction in women. Sprout, the company that developed the so-called “female Viagra” was understandably excited, and even more so the next day when they were bought by pharmaceutical giant Valeant, for one billion dollars. But after a rocky year, Valeant announced Monday that they had dismissed the entire sales force associated with Flibanserin and would reintroduce the drug later in the year. When Flibanserin first hit the shelves last year, we took a deep dive into its marketing message and the nebulous world of prescription drugs and female desire.
On the Media is supported by listeners like you. Support OTM by donating today (https://pledge.wnyc.org/support/otm). Follow our show on Instagram, Bluesky, TikTok and Facebook @onthemedia, and share your thoughts with us by emailing [email protected].
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

90,994 Listeners

43,898 Listeners

38,062 Listeners

6,826 Listeners

26,197 Listeners

4,038 Listeners

3,998 Listeners

8,454 Listeners

3,541 Listeners

4,681 Listeners

111,948 Listeners

2,374 Listeners

16,399 Listeners

667 Listeners

15,950 Listeners

15 Listeners