Allison takes listeners behind the scenes at the Engage Summit 2025 and breaks down a powerful insight from Mallory Willsea’s session. From the rise of ChatGPT-powered college research to the blunt, late-night questions students won’t ask on tours, this episode unpacks how Gen Z and Gen Alpha are redefining how they engage with higher ed—and what enrollment marketers must do now to meet them where they are.

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Connect With Our Host:
Allison Turcio
https://www.linkedin.com/in/allisonturcio/
https://twitter.com/allisonturcio

About The Enrollify Podcast Network:
The Application with Allison Turcio is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.