Live Commerce World

The Live Commerce World Podcast welcomes Brian Trunzo, head of Metaverse and Soufia Trabelsi, Web3 Gaming Lead at Polygon Studios. Discover when should we be expecting full immersive Metaverse experiences, what makes Web3 Games special and when we'll be wearing our NFTs.

I've interviewed Taka Yamada, head of technology at ZOZOTOWN during #SXSW2022 . Discover the future of the fashion and beauty industry and how it is being transformed by innovative technologies in ecommerce. Find out what the ZOZO SUIT 2 is and how it can improve body measurements at home and how the ZOZO GLASSES can help  find your best possible shade in beauty products.

On this episode of Live Commerce World  we are joined by Tom Mahon. Tom is the cofounder of London Filmed, one of the fastest growing virtual and hybrid event companies in the UK. We'll discover how companies can use virtual and hybrid events to present products and generate sales and how VR, AR, XR will trickle into our everyday lives, especially commerce.

Discover what Tom thinks of the Metaverse, what are the most common mistakes in preparing virtual experiences and how you can avoid them.

Number 3 on our list: New markets can now sell online with live commerce

How would you sell a boat on a traditional ecommerce store? How about a home? Or banking services? Truth is – you couldn’t.

In these markets, as well as others, the decision is not rational. Or – not entirely rational. It does involve a rational thought process but it’s more about personal experiences and a feeling of self-expression. You don’t buy a boat because you would starve if you don’t go fishing. You buy it because you think that lifestyle is cool.

A home purchase decision for example is based on many factors and many of those are not rational. Chief among them – emotions. How did you envision your dream house? How do you feel about the agent that’s presenting the property? The factors determining customers to buy a house are social, psychological and demographic. A better photo doesn’t convey as much emotion as a trusted advisor would.

Live shopping is opening many markets that were not traditionally open to selling online. For one – these industries have been affected by the Covid-19 outbreak. But more importantly – they were in need of a new way of selling their goods. A more experience-based tool. And now there is one. Live shopping.

Do you know what makes a product page highly effective? Or what makes live commerce conversion rates stand out? Here's a hint we are talking about the same key elements. 

Join me on this podcast to discover the special elements that make live shoppable video highly effective. 

At the end of the fiscal year 2020, Nike reported that 35% of its income came from Direct to Consumer sales. Backed up by almost $12.5 billion consumers paid directly to the brand, executives at Nike stated that their plan is that by 2025, 50% of sales will be made through their direct to consumer channel.

Adidas, Nike’s historically main competitor, also plans to increase its Direct to Consumer sales up to 50% over the next 5 years. 

Two of the world’s biggest brands, with combined sales of more than $55 billion in 2020, are betting big on a direct to consumer strategy. Why and how can you use live shopping to create a Direct to Consumer strategy?

Do you know which live shopping formats work best for you and your business? If you have some doubts, this podcast will help you decide.

I want to guide you through different formats, to show you what worked for others, and help you get started with your own live commerce sessions. 

Livestream shopping is fun, interactive and helps you get your message across the screen to your customers. All you need is a smartphone, lights and passion for the products you present. But how do you present? Here are the most important formats you can choose from to make your live shopping session stand out.

Live Shopping and live commerce help you create amazing shopping experiences for your customers. Like any other emerging trend, it's surrounded by all sorts of myths. In this podcast we are going to bust 4 of them. See the full notes on the podcast article.

Retail is undergoing its biggest transformation in the past 80 years . So are the jobs in retail. The live shopping assistant is an amazing career to pursue if you are interested in the retail space. Listen here to understand why. Extra data available in the show's article.

Live streaming continues to become more and more popular in the online world. Viewers seem to be more interested and engaged while watching live videos compared to videos on demand. Due to its effectiveness and popularity, brands within Asian countries and not only decided to sell their products in a virtual environment, in a format called ‘Live Stream Shopping’. See details on the topic at https://streams.live/what-is-live-stream-shopping/