Live shopping, also known as live stream shopping, combines e-commerce and live video to simulate the in-store experience. While buying your products straight from a live, interactive video experience, viewers can easily interact with shopping assistants and other potential customers. But how can we build a community with live shopping?

We are in the middle of the biggest change in retail in the past 80 years. While a part of this shift was caused by the Covid-19 outbreak most of it has other, deeper causes. Let’s dig in and discover why live shopping is shaping up to be such a big transformation.