Use multiple, representative samples of screened participantsMultiple groups allow generalization and greater confidence in patternsObjective, behavioral scientist moderates focus groupConducted in from the comfort of participant’s homeSimulates live...

Live Focus Groups now Virtual- How to conduct effectively.

Award-winning trial lawyers and scientists interview other innovative legal practitioners on important strategies that lift the legal community to higher standards.

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Listen to the full episode at : ScienceofJustice.com At the SoJ, we believe in simplifying legal proceedings while prioritizing unbiased examination of evidence and human experience. Through our expert interviews, we provide valuable insight into juror perception, enabling informed decision-making. Our focus on Real Science, Real Data, in Real-Time ensures accuracy and timeliness.New episodes at ScienceofJustice.com Support the Show.

Bonus: Introducing the Science of Justice

In this monumental episode join Brian, Dr.Chris, and the real-life Moneyball stars as they discuss how the advanced strategy used in professional sports can also be applied in the courtroom. Learn how to optimize your case for maximum value by using analytics to identify the strongest arguments, evidence, and even team members.   So if you’re looking to take your courtroom strategy to the next level, don’t miss this episode! Tune in now to get an inside look at how the "teams" use data-d...

Moneyball your law - two cultures and a new look for you!

Brian Beckcom is a trial lawyer with years of experience under his belt. Specializing in Maritime law,  he made headlines for representing the interests of Richard Phillips in  Abdiwali Abdiqadir Muse  - the trial made famous by Tom Hanks' portrayal of 'Captain Phillips'. As a result, companies began to employ independent security contractors to protect their vessels and crews and saw their safety & profit margins improve. In our exclusive interview, trial lawyer Brian Beck...

Trial Lawyer Brian Beckcom: Exclusive Interview - Maritime law

When it comes to trials, the stories you tell can make or break your case. Whether it's the story of a BP/Deepwater Horizon explosion, a George Floyd Civil Rights Case, or even two back-to-back Bakersfield record verdicts, we've seen the power of storytelling in courtrooms time and time again.It's not just about what you say—it's about how you say it. When you're crafting your argument during trial, you need to think about more than just facts: You need to consider how those facts will affect...

Storytelling (expanded view) Trial Lawyers

Bonus Track - [Office Hours] Russell Nicolet and I take a look at what makes a good case summary and how this fits into an overall strategy for a mock jury or big data research focus groups. About the speakers here:Russell Nicolet is the founder and managing partner at his family's law practice with over a dozen offices throughout MN & WI dedicated to helping his clients and other plaintiff lawyers through innovative industry collaborations. Dr. Christopher Brydges is an ac...

Live Focus Groups now Virtual- How to conduct effectively.

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