Live Focus Groups now Virtual- How to conduct effectively.

Use multiple, representative samples of screened participantsMultiple groups allow generalization and greater confidence in patternsObjective, behavioral scientist moderates focus groupConducted in from the comfort of participant’s homeSimulates live discussion among participantsExamine how individuals affect others’ expression of emotions and verbal responsesRecords each participant’s facial expressions for offline analysisRecords text of each participant’s speech for offline analysisMultipl...