Sales Talk Show

Live from the SIMA Show Floor! “Professionalize the Process: How Sales Teams Can Level Up Their Game”


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Is your sales team selling with precision — or just winging it?

In this special live episode from the SIMA Symposium, we’re joined by Scott Lesak from Kasel Rocks Landscape Co. to dig into what it really means to professionalize your sales process.

We’re talking:


Pre-qualification that actually qualifies
Smarter estimating + job costing that doesn’t burn profits
Knowing when (and how) to negotiate confidently
Highlighting the key mindset shift: "Selling is a process, not a personality"If you want your team to sell smarter — not just harder — don’t miss this one. Tune in now and level up your sales game!Real Talk with Real Experience from sales and business leaders Bill Butts and David Lammers who will leave you with solid practical take-aways that you will be able to use both personally and professionally in your everyday life!Brought to you by Metal Pless and our partners Landscape Ontario Horticultural Trades Association and Snow & Ice Management Association

#SalesTalkShow #SIMA2025 #SalesLeadership #SalesProcess #LivePodcast #SnowAndIce #ProfessionalSelling

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