In this episode of our LinkedIn Live series, join Ashley Leeds and special guest Odessa as they dive deep into the world of content creation for LinkedIn. Whether you're a seasoned content creator or just starting out, this episode is packed with actionable insights and tips to help you boost your LinkedIn presence, engage your audience, and drive meaningful connections.
Transition from HR and recruitment to content writing and ghostwriting.
How her background influences her approach to content creation.
Making business content relatable and engaging.
The importance of showing up consistently on LinkedIn.
Balancing personal stories with professional insights to build trust. Overcoming Common Challenges:
Addressing fears of spamming the network or questioning content value.
Tips for embracing video content and overcoming initial awkwardness.
The benefits of commenting on others' posts to build connections.
Using live sessions for real-time engagement and repurposing content.
Leveraging AI tools for idea generation and content structuring.
The importance of personalizing and refining AI-generated content. Effective Selling on LinkedIn:
Integrating soft selling into content without being overly promotional.
Sharing stories and insights that naturally lead to your services.
Starting now and refining your approach based on feedback and engagement.
Emphasizing the importance of metrics that matter and focusing on what you can control.LinkedIn: Odessa Sherreard
Content writing is more than broadcasting about your services and finding newer, sexier ways of talking about pensions or software.
Writing content that is personable, engaging and consistent isn't hard...when you know where to start!
Sharing your expertise on a regular basis will help you to build up the all-important "know, like and trust" with your audience, making it easier to engage with your prospects and create a thriving community.
If you're feeling stuck, or you feel like it's all been said before, talk to me about taking a Fresh Eyes approach and I guarantee you'll be brimming with ideas!
You can view the full Episode HERE
Connect with Ashley on LinkedIn
My Website https://just.15mins.day
Connect with the show The Live & Linking Hub
Free LinkedIn™️ Profile Review
I offer a free LinkedIn™️ profile review
It will give you some pointers to make your profile POP and more importantly help you stand out.
1 Sign up for my Monday Nudge
2 I'll do the review and send it to you as a short video
3 Every Monday you will get a nudge with 5 ideas for Content Creation
1 Help more people stand out on LinkedIn™️
2 It showcases my expertise
3 It helps me learn even more and gain more experience with creating video
https://just.15mins.day/f/free-profile-review