In China, live video shopping is a natural way of life. Why is that not the case in the west? Will western brands ever hop on the live video shopping bandwagon? Sophie Abrahamsson and Bambuser think so, and when they do, the potential return on investment could be huge. How huge? Find out on this episode.

Tune in to learn:

• How can brands add value with live video shopping? (7:07)
• What do live video shopping success stories look like? (7:30)
• How does live video shopping fit into the metaverse? (9:20)
• How live video shopping addresses ecommerce-specific problems.(12:36)
• What are the metrics that matter in live video shopping? (13:43)
• How to keep people engaged in live video shopping long-term. (23:46)

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