Lead capture tactics – one of the most important and biggest gaps on websites today!

Most website do not have clearly defined ways to capture leads on their website.  A “contact us” form is not a lead capture tactic!

Lead capture must be part of an integrated online strategy.

In this episode of the halftime Mike podcast I dive into the details on lead capture tactics as they flow within an overall digital marketing marketing strategy.

Are you growing leads with Instagram and SnapChat?

Do you wish you were and want to know how to track the ROI?

Loads of creative ideas here!

In this episode of the halftime Mike podcast Sue B. Zimmerman drops in to drop some gold on ways to use Instagram and SnapChat (and she slides in Periscope too) to drive traffic, grow leads, and cross-pollinate.

New to "cross-pollinating" in social marketing?  You'll want to listen in!

Converting PDFs to Boost Productivity

Traditionally, small business owners have followed four values to greater business success, but as of recently there has been another value that has found its place in small business management. The traditional values are:

1. Time management
2. Delegating tasks
3. Good customer relations and
4. Performance tracking

 We are all familiar with these values and they are something we generally all try implementing. But now, there is a 5th and increasingly important value: Tech Proficiency, and even more specifically Mobile Device Efficiencies.

Times change and smartphones are an integral part of our work life today.  We have made a significant switch towards mobile technology in managing business activities on a daily basis. We rely on mobile apps, today more than ever, in order to do even the most basic functions such as checking the weather and asking Siri if we should wear pants or shorts tonight.

 Handling paperwork, dealing with monthly, weekly and daily reports, financial statements, insurance requirements...the list goes on. With the ever growing popularity of mobile apps, small businesses need to step up their tech game and move some of the paperwork to their phones and tablets.

With that being said, here are some specific tips on how to boost your company’s productivity by using mobile apps at your workplace:

Utilize the already owned apps

Most of us have already downloaded several apps to our iPhones or Androids, but never really used them. All of us have apps that came with the phone but we simply overlook those due to not being familiar with them. For example: every iPhone comes with Stocks, iBooks, and several other very useful apps. If you haven’t had the chance to use these them, that’s probably because you never needed to. However, if you plan on improving your knowledge of eBooks, PDF files, and file management, you should definitely keep reading. If you think your app game is up to par, keep reading and you might rethink your app choices.

Utilize the “Suggested Apps”

Suggested apps are the apps 90% people download when they first open their phone, and no, we are not talking about Facebook, Messenger and Twitter. Your business will survive without them (but on a side note, if you are not marketing via Social Media, please start doing so). The 3 apps we would like to point out as most useful productivity apps from the “Suggested” category are Google Drive, Dropbox and Evernote. 

Utilize the little known apps

If you’ve gotten this far down the article, this is where you can really make a difference. Knowing how to approach your employees, how to present your ideas, and how to most efficiently exchange files with coworkers is the key to small business success. And these lesser known apps will help you on that road:

PDF to Word should be your go-to app in case you ever had trouble working with PDF files. 

This is Part 2 of a series. View part one >>

Are you engaging your web visitors and social media community?

Do you have an "engagement" action plan"? Engagement Keys in Your Digital Marketing Strategy is all about what you need to do at the TOP of your digital funnel.

You NEED to be engaging your web and social community to build rapport.  I talk about how to do this...

In this episode of the halftime Mike podcast I dive into the "Engagement" area of the digital marketing funnel.  What it is, what you need to do, and how it works!

Are you attracting more visitors to your website?  Do you have an "attraction plan"?  Online Marketing Success: Attraction Content in the Digital Marketing Funnel is all about what you need to do at the TOP of your funnel.

In this episode of the halftime Mike podcast I dive into the keys for attracting more visitors to your website and attracting the right community on social media!

How can you get heard today? It's all about how to amplify your content in a super-busy online world!

It's crazy noisy online today.  The rate at which new content is added is exploding!  The average Facebook user has the potential to see 1500 unique posts in their News Feed during a single day!  So how is your business going to be able to compete in this sea on content?

In this episode of the halftime Mike podcast I dive into web content. Particularly, how to amplify your content in today's noisy World online. 

I just came back from Social Marketing World 2016 - the largest

This is my 4th year attending and I've met people from all over

I want to share with you my synopsis and key takeaways from the

From Michael Stelzner's data report of the social media

Facebook is stronger than ever because

Facebook is prioritizing live video in the newsfeed. They rank

Use live video in smaller segments to talk about your business

It's growing.  The userbase is young and dedicated.

BUSINESS INSIGHT: Do not jump on the bandwagon unnecessarily and

Daily video views on Snapchat started on May 2015 with 2

Key 3. Noise Challenge Online - Adapt to

Adapt to tools and methods that will get you in front of the

Content still matters - Continue blogging, continue adding

Use Google trends 

Key 4. Relationships Matter Always -

Social media is top-of-the-funnel marketing. 

Are you using Google Analytics on your website?

Are you overwhelmed by all it's features and options?  Still hopeful that you can actually use it for ROI Tracking of your online marketing efforts?

There's hope!  Google Analytics is a powerful and often overwhelming tool with loads of options. However, you can break it down to basics that you need to track important ROI items related to your online marketing including SEO, content marketing, and social media.

Google Analytics allows your business to to track progress and determine if your online and social media efforts are showing positive ROI.

Some of the report criteria you should be reviewing each month in your Google Analytics dashboard are:

Every business needs to learn from the data available to them on their website!  It's a goldmine of rich information to help you make informed decisions.

I’d love to hear your thoughts on Google Analytics. 

Staying current on SEO Tips is critical for business success on the web today.

The web changes rapidly and SEO changes each year because search engine algorithms change.  A search engine algorithm is the set of rules that a search engine like Google uses to determine what is the "best" search results for a search done on Google.com.

In this episode I aim to please busy marketers and small business owners by narrowing down to the nitty gritty of what your website needs for SEO success today on the web.