Facebook keeps on changing!

It's a powerhouse of opportunity for businesses....if you keep up.

Facebook recently released a number of important updates for marketers.  As the world's largest human database accessible to marketers, it's an important place to invest and stay current, because if you do, you can reap powerful benefits!

In this episode I dive into three key Facebook updates, how to use them, and what it means for your business.

Recently I hosted a seminar on the "Latest Trends in Social Media: Keys for your Business."

The aim was to inform small and medium sized businesses as to what is changing in social media and online.  Things change fast and it's hard to keep up!

For many small businesses, business life is already busy and keeping up with what might be shifting in social media that impacts business marketing can be a hard thing to get to in any given week!  That's where I come in.

In this episode I dive into some the latest trends in social media, what new tools are out there, and what it means for your business.

Serving versus Selling makes great business sense today.

Gone are the days of one way marketing and sales strategies that were more “bullhorn” (and bulldog) in approach.

Social Media and Online tools have given the customer a voice like never before and with that voice they want more from you.  They want a dialogue and trust, not smooth talk and a slick presentation before they move on to the next prey.  The time has come for businesses to understand that serving makes good business sense, and that hard-core selling needs to be dropped in the trash can.

I dive into the “how” and the “why” that serving makes sense as the model for business selling today.

Is your website setup for success this year?

Are you covering the vital keys necessary for growing a strong online business website presence?

Have you stopped to review your site lately?

If you hesitated on ANY of these questions, this episode is for you!  I’ll cover the 4 keys vital for business website success this year.

Why do you do what you do in business?

For the profits?

To provide for your family/lifestyle desires?

It's important to know the "why" that drives you in business.

I call it "the WHY that drives the WHAT".

The why must be of such substance that it drives you forward when the going gets tough.

Guess what, the why needs to be more than money and profits.

In this episode I explain the critical importance of a deeper why as dive into this territory in more detail.  I open up and share with you my why that drives my what.

There's power in disruptive thinking!

Too often we get "stuck" in small-minded, inside the box thinking in business and life.

We do the same things, follow the same routines....and yet expect better results!

It's "stinkin' thinkin'!"  What we often need is a way to get "out of the box".

In this episode I dive into four areas that can help you engage in disruptive thinking, why you need disruptive thinking, and how it can impact your business, leadership, and life.

Is your website performing for your business?

Is your website truly generating leads?

More than just the website "Contact Form", is your website offering a incentive that grows your email marketing list?

One of the biggest gap points on websites today is lead capture.  

In this Halftime Mike podcast episode we dive into why lead capture matters, how it can be done, and one specific tool that can help!

It's that time of year..... goal setting.

You hear about you.  You likely believe in it. Yet....it's so hard to follow through!

Are you regularly reaching your yearly business and personal goals?

What if there was a way....a path...a process?

In this episode of Halftime Mike I dive into a clear outline of a path forward that is clear, doable, and straightforward.  It will help you have a plan you can follow to accomplish your business and personal goals for next year. 

First, you gotta remember...it's a fight.  There will be trials.  There will be trouble.  You must persevere.  You must press forward.

You gotta keep after it!  You will fall down, get back up and keep going!

View Episode Notes >>

What tools is your business using today to manage things?

Do you still have some software that is ONLY on a computer?

Wouldn't you like to access key business information from anywhere, anytime?

It's time to rethink your business website tools and adopt the trend to web-based tools!

The tools have changed!  No longer do you need to install software with CD's and be dependent on downloading updates, managing details only when in the office, or hiring others to provide services for your team.  You've likely shifted your business software in many areas, but are you missing key areas that could help your business bottom line?

It's a web-based world!  I dive into the details of the key areas and opportunities for businesses to gain efficiencies by using web-based tools.

View full podcast post and notes >>

Are you responsible for interviewing and hiring your team members?

Are you using VA's (Virtual Assistants) or long-term contractors?

How do you interview when you can't physically "meet" someone?

It's all about digital techniques to vet potential hires in this digital age!

This is Part II of Hiring Digital Workers, the Interview Process.

In the last episode of the Halftime Mike podcast I dove into evaluation and initial testing process for vetting and hiring digital workers.  These are workers that will not be physically in the same location as you.  I go through my process and shared stories from experiences for why I do what I do, and what matters.  I left off at the first interview process and that's where I dive in today...The INTERVIEW!

Full Show notes here >>