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What does it really take to build a successful business—and, more importantly, a life you actually enjoy living?

In this episode of the Living You Podcast, Rich and Jess welcome a special guest: Jess's longtime friend, fellow real estate professional, and Keller Williams operating principal, Ron Ferrara!

Ron shares his journey from earning just $12,000 in his first year of real estate to building a multimillion-dollar real estate team and eventually becoming the owner of the very Keller Williams office where he started.

But this conversation goes far beyond sales numbers and business success. It's about discipline, consistency, finding the right people, and having a clear vision of what you want your life to look like.

Ron also shares how his commitment to his family, health, and business has helped him build a lifestyle that allows him to pursue new investments, spend time with his children, and support his wife's recent transition away from teaching.

And as Rich reflects on his own journey from solo agent to team leader, the conversation raises an important question: What's the point of building a bigger business if it doesn't give you the freedom to enjoy your life?

This episode is a reminder that success isn't necessarily about doing more. Sometimes, it's about doing the right things consistently, finding your people, and building a life around what matters most.

The living you podcast is a conversation about life, real estate, and the journey of living you.

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WHAT IF “ARTIFICIAL INTELLIGENCE” ISN’T THE RIGHT WAY TO THINK ABOUT AI?

This wasn’t actually supposed to be the podcast.

Rich & Jess were talking before recording about AI, consciousness, neuroscience, and where all of this technology might be headed. Rich hit record…and the conversation took on a life of its own.

So this week, we're taking a “break” from real estate content and a dive into “Living You with AI.”

Is AI simply an incredibly powerful tool built by humans? Or are we beginning to interact with an intelligence of another kind—something fundamentally different from our own?

Jess shares how her conversations with AI have changed the way she thinks about creativity, consciousness, mortality, and even how she chooses to spend her time. Rich brings his background in neuroscience into the discussion and asks what actually separates human intelligence from a system capable of processing information at a scale we can barely comprehend.

And then things get deep. Fast.

There are plenty of reasons to be cautious about where AI is headed. There are also possibilities that are difficult not to be excited about.

We don't pretend to be AI experts. This is simply two people trying to make sense of a technology that is already changing how we work, create, think, communicate—and maybe even how we understand ourselves.

This one's a little different. No market statistics. No appraisals. No listing strategy.

Just Rich & Jess going down an unexpected rabbit hole about intelligence, humanity, technology, and what it might mean to Live You in a world with AI.

The living you podcast is a conversation about life, real estate, and the journey of living you.

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How does an appraiser actually decide what your home is worth—and what happens when you disagree with them?

In this episode of the Living You Podcast, Rich & Jess dive into the world of home appraisals and the changes coming to the appraisal process beginning in November 2026.

The traditional appraisal forms are getting an overhaul, with a new approach designed to better account for the things that make each property unique. And here in Upstate New York—where an 1840 farmhouse, a double-wide, a renovated contemporary, and a million-dollar property can all exist on the same road—that could matter.

One of the biggest takeaways?

An appraisal may be a highly informed professional opinion—but it’s still an opinion.

And because this is the Living You Podcast, we naturally wander off course a few times to talk about soccer, Upstate New York in the fall, conspiracy theories, school taxes, vet bills…and whether Rich actually listens when Jess talks. 😂

🎙️ Appraisal Changes! The Bad, the Fair, the Good and the Excellent!

If you’re buying, selling, refinancing, or simply curious about how the value of your property gets determined, this is a great one to catch.

The living you podcast is a conversation about life, real estate, and the journey of living you.

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More homes are hitting the market. Buyers have more choices. Properties are taking longer to sell. Pending sales are down more than 20%.

And yet… home prices are STILL going up. 🤔

In this episode of the Living You Podcast, Rich and Jess break down the July 2026 real estate market numbers and talk about what they're actually seeing on the ground across our Upstate New York market.

Locally, available inventory is up more than 30% compared to last July, pending sales dropped 21.7%, and the supply of homes has climbed to roughly seven months—territory we haven't seen in quite some time. Meanwhile, median sale prices remain higher than a year ago.

The days of throwing a house on the market and assuming it'll disappear immediately may be behind us. Buyers have more leverage, more time to compare properties, and more ability to be selective.

But this isn't a simple “buyers' market” story either. Prices remain stubbornly high, affordability is getting tougher, and the numbers continue to send some seriously mixed signals.

The living you podcast is a conversation about life, real estate, and the journey of living you.

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New housing, expanding businesses, more tourism—and plenty of opinions about what growth should actually look like in our small Upstate New York communities.

In this episode of the Living You Podcast, Rich and Jess take a look at some of the real estate and business development happening around the area and what it could mean for the people who actually live here.

We talk about the proposed expansion of the youth baseball facilities near Oneonta and the opportunities—and challenges—that come with bringing even more seasonal visitors into the area. More tourism can mean more business for restaurants, shops, rentals, and local entrepreneurs, but it also raises some important questions about housing, short-term rentals, infrastructure, traffic, and maintaining the character of our communities.

Then we head over to Delhi, where a proposed 24-unit apartment development could help address a very different problem: people finding jobs locally but struggling to find somewhere to live.

And because this is the Living You Podcast, we somehow also find time for BarkBox, traveling with dogs, Rich's childhood experience living in a bed & breakfast, the arrival of the “freaking baseball people,” and Jess taking a completely unsolicited shot at Pizza Hut. 😂

Growth can bring opportunity—but how do we encourage investment without losing the character of the communities people already love?

The living you podcast is a conversation about life, real estate, and the journey of living you.

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More choices for buyers. Homes taking longer to sell. Pending sales dropping. Prices still climbing. So… what exactly is going on with the Upstate New York real estate market?

In this episode of the Living You Podcast, Rich and Jessica dig into the June 2026 numbers and take a broader look at the first half of the year. But as always, the numbers are only part of the story. We talk about what we're actually seeing on the ground, the challenges buyers and sellers are facing, and what these changing market conditions could mean moving forward.

Is this simply a healthier, more balanced market—or are we starting to see a real correction in Upstate New York? 

The living you podcast is a conversation about life, real estate, and the journey of living you.

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What if money wasn't the deciding factor? What if experience wasn't holding you back? If you could wake up tomorrow and pursue any occupation, what would you choose—and more importantly, why?

That simple question sparked one of our most unexpected conversations yet.

In this episode of the Living You Podcast, Rich challenges Jess with a thought experiment he thought would have a straightforward answer... but Jess had other plans. What begins as a conversation about careers quickly evolves into a discussion about purpose, creativity, personal growth, healthy homes, entrepreneurship, taking risks, and what it truly means to be Living You.

Whether you're happy with your career, considering a change, chasing a dream, or simply wondering if you're living the life you were meant to live, this episode is filled with thought-provoking ideas, plenty of laughs, and a few friendly debates along the way.

At its core, this episode isn't really about careers—it's about discovering what excites you, embracing curiosity, and giving yourself permission to imagine a life that truly reflects who you are. That's what Living You is all about.

The living you podcast is a conversation about life, real estate, and the journey of living you.

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After years of low inventory, bidding wars, and sellers holding all the cards, Summer 2026 feels different—and both buyers and sellers are starting to notice.

In this episode of the Living You Podcast, Rich and Jessica discuss the biggest challenges facing today's real estate market, what they're seeing firsthand across Upstate New York, and the practical advice they're giving clients every day. From affordability concerns and changing buyer behavior to pricing strategies, home preparation, and negotiation tactics, they break down what today's market really looks like—and how to make smart decisions in it.

Whether you're thinking about buying your first home, preparing to sell, investing in real estate, or you're simply curious about where the market is heading, this episode is packed with honest conversation and actionable advice.

The living you podcast is a conversation about life, real estate, and the journey of living you.

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In this episode of the Living You Podcast, Rich and Jess sit down with their very first podcast guest to hear the real story behind leaving city life, buying a home in Upstate New York, and embracing a completely different lifestyle.

From navigating the homebuying process to discovering the beauty of country living, this conversation is packed with honest insights, unexpected laughs, and a fresh perspective on what it really means to call a place "home."

Whether you're thinking about relocating, buying your first home, dreaming of more space, or you're simply curious about life beyond the city, this episode is for you.

The living you podcast is a conversation about life, real estate, and the journey of living you.

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The market is changing—and simply putting a listing on the market and waiting for offers isn't enough anymore.

In this episode, we dive into why 2026 is shaping up to be a true skills-based market and what that means for real estate agents. We share real stories from recent transactions, discuss the importance of communication, negotiation, client experience, and why showing up for your clients has never mattered more.

From handling difficult negotiations to setting realistic expectations, creating memorable buyer experiences, and adapting your business to a shifting market, this conversation is full of practical advice for agents who want to stay ahead.

We also explore where our approaches differ—whether it's leading with data and research or leading with relationships and experience—and why there's value in both.

The living you podcast is a conversation about life, real estate, and the journey of living you.

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