Liz & Sandro's Marketing Podcast

Today Liz & Sandro go over a few of the changes Instagram & Twitter have made due to privacy concerns. In addition they briefly talk the GDPR law that takes affect May 25th in the European Union.

Sandro mentions Audiense which can be found at https://audiense.com/

Episode 0283

Have a question? Email us [email protected] and we'll give you and your company a shout out in addition to answering your question!

Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/themarketingpodcast/ and you can also find us on Instagram @marketngpodcast and Twitter @MarketngPodcast

Liz & Sandro go over some of the recent changes to Facebook's robust Ads Manager & how it may affect your small business' marketing efforts.

Episode 0282

Have a question? Email us [email protected] and we'll give you and your company a shout out in addition to answering your question!

Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/themarketingpodcast/ and you can also find us on Instagram @marketngpodcast and Twitter @MarketngPodcast

Today Liz & Sandro recap the recent Facebook & Cambridge Analytica news. They also discuss your personal online privacy and the way marketers use data you may now realize is being monitored & stored.

Sandro mentions a tweetstorm by Dylan Curran found here https://twitter.com/iamdylancurran/status/977559925680467968

Liz mentions two Wall St Journal videos. You can find them here:

https://www.wsj.com/video/the-key-to-understanding-facebook-current-crisis/A759E5F4-C3F0-49F1-A89A-CD656A90E511.html

https://www.wsj.com/video/series/joanna-stern-personal-technology/why-it-feels-like-facebook-is-listening-through-your-mic/AAB3CF21-F765-4C6A-920A-FB2DA950288E

Episode 0281

Have a question? Email us [email protected] and we'll give you and your company a shout out in addition to answering your question!

Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/themarketingpodcast/ and you can also find us on Instagram @marketngpodcast and Twitter @MarketngPodcast

Sandro & Liz go reiterate why you should be updating your Google My Business (GMB) profile and discuss an exciting new development in the Google Q&A portion of GMB.

Sandro mentions our Google Q&A episode which can be found here http://60secondmarketing.libsyn.com/overview-of-google-posts

Episode 0280

Have a question? Email us [email protected] and we'll give you and your company a shout out in addition to answering your question!

Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/themarketingpodcast/ and you can also find us on Instagram @marketngpodcast and Twitter @MarketngPodcast

Today Liz & Sandro go over four tidbits that wouldn't make up for their own episodes but are important enough for you to know about. They'll go over Google Chrome's Mute Site feature, LinkTr.ee, Instagram's feed and Google Offers.

Sandro mentions episode 0237 'Overview of Google Posts' that you'll find at http://60secondmarketing.libsyn.com/overview-of-google-posts. He also points out a client's instagram using Link Tree. You'll find that here https://www.instagram.com/cedarleetheatre/

Episode 0279

Have a question? Email us [email protected] and we'll give you and your company a shout out in addition to answering your question!

Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/themarketingpodcast/ and you can also find us on Instagram @marketngpodcast and Twitter @MarketngPodcast

Two weeks ago Google shook up the search world by testing searches that displayed zero results, or no link results, only answers. Today Liz & Sandro discuss this development & what it may mean for your small business.

Two stories and a tweet referenced in today's episode can be found:
- https://searchengineland.com/google-search-results-page-displays-answer-without-search-results-294076
- https://www.seroundtable.com/google-zero-search-results-feedback-25414.html
- https://twitter.com/dannysullivan/status/976189073474846730

As well as our episode 274 No Click Searches found here http://60secondmarketing.libsyn.com/website/no-click-searches

Episode 0278

Have a question? Email us [email protected] and we'll give you and your company a shout out in addition to answering your question!

Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/themarketingpodcast/ and you can also find us on Instagram @marketngpodcast and Twitter @MarketngPodcast

Recently Liz had a brand new client w a brand new website begin to wonder why she wasn't appearing anywhere on Google. Today Liz & Sandro go over reasons why new websites may not automatically be appearing anywhere on search engines and what it takes to finally begin to rank.

We reference episode 82 'So You've Launched a Website, Now What?' and you can find it at http://60secondmarketing.libsyn.com/website/so-youve-launched-a-new-website-now-what

And we also referenced our episode Google Search Console 101 which can be found at http://60secondmarketing.libsyn.com/website/google-search-console-101-0

Episode 0277

Have a question? Email us [email protected] and we'll give you and your company a shout out in addition to answering your question!

Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/themarketingpodcast/ and you can also find us on Instagram @marketngpodcast and Twitter @MarketngPodcast

Liz & Sandro discuss the reasons you may want to send out emails to your base more often or less often.

Liz mentions a past episode on how to improve your email open rates. You can find that episode here http://60secondmarketing.libsyn.com/why-email-subject-lines-matter

Episode 0276

Have a question? Email us [email protected] and we'll give you and your company a shout out in addition to answering your question!

Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/themarketingpodcast/ and you can also find us on Instagram @marketngpodcast and Twitter @MarketngPodcast

Today Sandro goes over a comparison of three powerful SEO tools: Moz, SEMrush and Ahrefs. He discusses pros & cons for each.

You can find them at:
https://moz.com
https://ahrefs.com
https://www.semrush.com

Sandro also references episode 153, Intro to the Moz Bar found here http://60secondmarketing.libsyn.com/size/25/?search=mozbar

Episode 0275

Have a question? Email us [email protected] and we'll give you and your company a shout out in addition to answering your question!

Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/themarketingpodcast/ and you can also find us on Instagram @marketngpodcast and Twitter @MarketngPodcast

A recent blog post by Rand Fishkin, founder of Moz and new startup SparkToro talked about the rise of the no-click search. Today Liz & Sandro discuss what the research says and what it may mean for the future of search.

Sandro & Liz mention our past episode on Google Q&A and you can find it here http://60secondmarketing.libsyn.com/website/googles-new-qa-feature and find Rand's blog post discussed in this episode here https://sparktoro.com/blog/seo-opportunity-growing-shrinking/

Episode 0274

Have a question? Email us [email protected] and we'll give you and your company a shout out in addition to answering your question!

Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/themarketingpodcast/ and you can also find us on Instagram @marketngpodcast and Twitter @MarketngPodcast