Liz & Sandro's Marketing Podcast

Recently Sandro has been hearing more and more about customer lifetime value (CLV or often CLTV), lifetime customer value (LCV), or life-time value (LTV). Today he & Liz go over what it is, how you can find it and why it's important.

Episode 0273

Have a question? Email us [email protected] and we'll give you and your company a shout out in addition to answering your question!

Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/themarketingpodcast/ and you can also find us on Instagram @marketngpodcast and Twitter @MarketngPodcast

Since we've been gone for four months, much has happened in the world of social media. Today Sandro updates us on three of those happenings including stricter organic reach numbers from Facebook, a new bookmarking option from Twitter & the end to automated tweeting of the same tweet to multiple accounts.

Episode 0272

Have a question? Email us [email protected] and we'll give you and your company a shout out in addition to answering your question!

Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/themarketingpodcast/ and you can also find us on Instagram @marketngpodcast and Twitter @MarketngPodcast

We're back! After a four month hiatus and a rebranding effort (that is actually still underway) we are back and dive right in. Today Liz talks about the infamous Snapchat update.

Episode 0271

Have a question? Email us [email protected] and we'll give you and your company a shout out in addition to answering your question!

Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/themarketingpodcast/ and you can also find us on Instagram @marketngpodcast and Twitter @MarketngPodcast

We can hardly believe it's already November. The holidays are right around the corner. Today Liz gives us a few tips to help you plan & prepare for the 2017 holiday season.

Episode 0270

Have a question? Email us [email protected] we'll give you and your company a shout out in addition to answering your question!

Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing and you can also find us on Instagram @60SecMarketing and Twitter @60SecondMktng

Google has been saying for years that websites need to be secure, that is, have an SSL certificate. It's the reason some sites begin w https:// instead of http://

Today Sandro goes over what this means, what may happen if you don't upgrade and how to upgrade if you haven't already.

Episode 0269

Have a question? Email us [email protected] we'll give you and your company a shout out in addition to answering your question!

Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing and you can also find us on Instagram @60SecMarketing and Twitter @60SecondMktng

If you're looking for a new way to engage w your fans on Instagram, we have good news for you. Instagram has added polls to their Stories features. Today Liz goes over what they are and how they can help your small business!

Episode 0268

Have a question? Email us [email protected] we'll give you and your company a shout out in addition to answering your question!

Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing and you can also find us on Instagram @60SecMarketing and Twitter @60SecondMktng

If you have listened to this podcast over time you'll know Sandro loves marketing events online. Recently he's noticed a few changes to the way FB handles events and today he goes over those changes and how they may help your small business' events!

Episode 0267

Have a question? Email us [email protected] we'll give you and your company a shout out in addition to answering your question!

Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing and you can also find us on Instagram @60SecMarketing and Twitter @60SecondMktng

Facebook has rolled out an alternative news feed they're calling Explore. it's slowly rolling out to everyone. Liz goes over what you'll see inside this new option from Facebook.

You can go to https://www.facebook.com/explore to check it out!

Episode 0266

Have a question? Email us [email protected] we'll give you and your company a shout out in addition to answering your question!

Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing and you can also find us on Instagram @60SecMarketing and Twitter @60SecondMktng

Recently Sandro has had the opportunity to work more & more w the FB pixel & today he shares some of the things he's seen it do & implores all small businesses to install it regardless of what you do!

Episode 0265

Have a question? Email us [email protected] we'll give you and your company a shout out in addition to answering your question!

Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing and you can also find us on Instagram @60SecMarketing and Twitter @60SecondMktng

The new 60 Second Marketing website is built on WordPress. It's Sandro's first site built on the platform (as we've mentioned in past episodes). Recently the site was down for five days all due to a tiny plug in. Today Liz goes over something Sandro did not know, that one plug in can take down your entire website!

Episode 0264

Have a question? Email us [email protected] we'll give you and your company a shout out in addition to answering your question!

Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing and you can also find us on Instagram @60SecMarketing and Twitter @60SecondMktng