Liz & Sandro's Marketing Podcast

Sandro has two updates on our show today. The first is that 60 Second Marketing has a NEW website! The second being, what he's learned creating this new website, his first using WordPress.

Sandro mentions Ep 232 "New to Wordpress?" You can find it here http://60secondmarketing.libsyn.com/new-to-wordpress

Episode 0253

Have a question? Email us [email protected] we'll give you and your company a shout out in addition to answering your question!

Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing and you can also find us on Instagram @60SecMarketing and Twitter @60SecondMktng

Today Liz poses a question about a trend she has recently noticed. One where companies and brands are posting more about themselves and sharing third party content less and less. Are companies doing more overt selling today and less engaging w their fans? What are you noticing and what are you doing for your small business? 

Episode 0252

Have a question? Email us [email protected] we'll give you and your company a shout out in addition to answering your question!

Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing and you can also find us on Instagram @60SecMarketing and Twitter @60SecondMktng

Sometimes marketing professionals forget that not everyone knows our "lingo". Today Sandro goes over a common way for marketers to test campaigns and hopes to inspire you to try this testing for your own SMB marketing.

Episode 0251

Have a question? Email us [email protected] we'll give you and your company a shout out in addition to answering your question!

Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing and you can also find us on Instagram @60SecMarketing and Twitter @60SecondMktng

Liz answers a common question small businesses have when starting out w their email marketing campaigns and goes over what to do to help you avoid a high bounce rate.

Episode 0250

Have a question? Email us [email protected] we'll give you and your company a shout out in addition to answering your question!

Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing and you can also find us on Instagram @60SecMarketing and Twitter @60SecondMktng

The third episode in our series on how to optimize your message for various online channels. Today Liz goes over optimizing for Twitter!

Episode 0249

Have a question? Email us [email protected] we'll give you and your company a shout out in addition to answering your question!

Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing and you can also find us on Instagram @60SecMarketing and Twitter @60SecondMktng

Sandro has long been a fan of Facebook Groups. One of the things missing from groups has been the ability for small businesses and brands to comment in groups.

Recently FB has brought about Facebook Groups for Business. Sandro goes over the pros and cons of this new tool for your online marketing.

Episode 0248

Have a question? Email us [email protected] we'll give you and your company a shout out in addition to answering your question!

Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing and you can also find us on Instagram @60SecMarketing and Twitter @60SecondMktng

A couple of weeks ago Facebook released its earnings for the most recent quarter. In the past we've talked about Facebook approaching peak ad load. While we may not be there yet, you should know what's coming in terms of Facebook ads for your small business.

Episode 0247

Have a question? Email us [email protected] we'll give you and your company a shout out in addition to answering your question!

Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing and you can also find us on Instagram @60SecMarketing and Twitter @60SecondMktng

Today Sandro concludes his three-part series on the basics of link-building. In this episode he mentions Help A Reporter Out or HARO. You can find it at https://www.helpareporter.com/

Episode 0246

Have a question? Email us [email protected] we'll give you and your company a shout out in addition to answering your question!

Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing and you can also find us on Instagram @60SecMarketing and Twitter @60SecondMktng

Following up on Episode 243, Liz goes over a few more stats and areas email marketers may want to look at and track over time in their campaigns. 

Episode 0245

Have a question? Email us [email protected] we'll give you and your company a shout out in addition to answering your question!

Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing and you can also find us on Instagram @60SecMarketing and Twitter @60SecondMktng

Sandro goes over Facebook polls for your small business including their advantages, how you can use them and their limitations. 

Episode 0244

Have a question? Email us [email protected] we'll give you and your company a shout out in addition to answering your question!

Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing and you can also find us on Instagram @60SecMarketing and Twitter @60SecondMktng