Liz & Sandro's Marketing Podcast

Liz & Sandro's Marketing Podcast

By Liz Hersh and Sandro GalindoBusinessEntrepreneurshipMarketing
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Liz & Sandro's Marketing Podcast episodes

  • More Link Building Ideas

    A few weeks ago we did a Link Building 101 series, today Sandro gives a few more tips on this important SEO tool.

    Sandro mentions his past series Link Building 101. You'll find all three of those episodes at the following links:
    - http://60secondmarketing.libsyn.com/link-building-101-part-1
    - http://60secondmarketing.libsyn.com/link-building-101-part-2-0
    - http://60secondmarketing.libsyn.com/link-building-101-part-3

    Episode 0263

    Have a question? Email us [email protected] we'll give you and your company a shout out in addition to answering your question!

    Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing and you can also find us on Instagram @60SecMarketing and Twitter @60SecondMktng

    3 min
  • Tips to Customize Your Message for Google+

    Today Liz continues her series on customizing your message for various social media channels. Today she covers Google+. . .. that was NOT a typo, yes, she's covering Google Plus!

    Episode 0262

    Have a question? Email us [email protected] we'll give you and your company a shout out in addition to answering your question!

    Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing and you can also find us on Instagram @60SecMarketing and Twitter @60SecondMktng

    3 min
  • Facebook Ads Manager & Power Editor Merge

    Last week Facebook decided to combine both its Ads Manager & Power Editor. Today Liz goes over what this means and some of the benefits of this merge.

    Episode 0261

    Have a question? Email us [email protected] we'll give you and your company a shout out in addition to answering your question!

    Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing and you can also find us on Instagram @60SecMarketing and Twitter @60SecondMktng

    3 min
  • Facebook Removes Ability to Edit Link Previews

    Welcome back to 60 Second Marketing! We are back after a brief hiatus!

    Recently FB stopped letting marketers edit the picture, headline and descriptions of link previews! This is kind of frustrating for many of us, but today Sandro goes over a couple of ways to continue to do this (at least for the time being) and also goes over why Facebook decided to do this.

    Episode 0260

    Have a question? Email us [email protected] we'll give you and your company a shout out in addition to answering your question!

    Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing and you can also find us on Instagram @60SecMarketing and Twitter @60SecondMktng

    4 min
  • Google's New Q&A Feature

    Google has debuted a new feature, a crowd-sourced and business-sourced Q&A section to your small business' Google listing. Today Sandro goes over what it is, what you can do with it and more importantly, what you SHOULD be doing with it. 


    Sandro discusses Mike Blumenthal's post 11 Tips to Optimize for Google Q&A. You can find that post here http://blumenthals.com/blog/2017/08/13/11-tips-to-optimize-google-q-a/

    Ep 259

    Have a question? Email us [email protected] we'll give you and your company a shout out in addition to answering your question!

    Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing and you can also find us on Instagram @60SecMarketing and Twitter @60SecondMktng

    4 min
  • Focusing Your Website's Message

    Today we have a continuation of Liz's journey to a new website. Specifically she's talking about the message she wants her website to send and asks a monster of a question.

    Episode 0258

    Have a question? Email us [email protected] we'll give you and your company a shout out in addition to answering your question!

    Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing and you can also find us on Instagram @60SecMarketing and Twitter @60SecondMktng

    4 min
  • Facebook Marketplace Update

    Recently Facebook announced an expansion of its Craigslist-like Marketplace in terms of its offerings and who can sell on it. Sandro goes over the recent updates and what Facebook's overall goal may be.

    Sandro mentions Ep 116 which can be found here. http://60secondmarketing.libsyn.com/what-is-facebook-marketplace

    Episode 0257

    Have a question? Email us [email protected] we'll give you and your company a shout out in addition to answering your question!

    Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing and you can also find us on Instagram @60SecMarketing and Twitter @60SecondMktng

    3 min
  • Facebook: Speed Matters

    Recently Facebook announced your website's speed matters. Specifically, they said if your website loads quickly on its mobile app, the link to your webpage might appear higher in your feed. Sandro goes over some of the specifics and how to check & optimize your site.

    Sandro mentions two lists Facebook offers to help check your site speed and also to help make your site faster. You'll find those here https://media.fb.com/2017/08/02/best-practices-to-improve-mobile-site-performance/

    And he also mentions the actual blog post Facebook put out announcing the need for speed. You'll find that here https://newsroom.fb.com/news/2017/08/news-feed-fyi-showing-you-stories-that-link-to-faster-loading-webpages/

    Episode 0256

    Have a question? Email us [email protected] we'll give you and your company a shout out in addition to answering your question!

    Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing and you can also find us on Instagram @60SecMarketing and Twitter @60SecondMktng

    3 min
  • What Is the Role of Your Website in the Selling Process?

    With most clients it's tough to secure enough content for a website. Recently Liz had the opposite problem, a client provided an overwhelming amount of content.

    In today's episode Liz discusses the potential perils of overwhelming a potential customer w your website.

    Episode 0255

    Have a question? Email us [email protected] we'll give you and your company a shout out in addition to answering your question!

    Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing and you can also find us on Instagram @60SecMarketing and Twitter @60SecondMktng

    4 min
  • How to Conduct Basic Keyword Research

    Liz & Sandro have spoken many times about the importance of keywords and why they matter. Today Liz goes over the basics of keyword research.

    Liz mentions Moz in the episode which you can find at http://www.moz.com and also mentions two of our previous episodes, Eps 111 The Power of Keywords found here http://60secondmarketing.libsyn.com/the-power-of-keywords and Ep 94 The Importance of Keywords found here http://60secondmarketing.libsyn.com/the-importance-of-keywords

    Episode 0254

    Have a question? Email us [email protected] we'll give you and your company a shout out in addition to answering your question!

    Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing and you can also find us on Instagram @60SecMarketing and Twitter @60SecondMktng

    4 min

About Liz & Sandro's Marketing Podcast

From the publisher's feed

Liz Hersh and Sandro Galindo provide commentary on all things digital marketing including social media, websites, seo, email marketing, reputation management and more!