What if tapping into lawyers’ natural motivations could yield greater client value and revenue growth? In this SIG Share-Out episode, Julie Wall Khoury speaks with Dave Southern on how legal marketers and business development professionals can use "strategic jiu-jitsu" to build a group of collaboration champions at their firms by empowering lawyers to identify new service opportunities with existing clients.

Speakers:

Julie Wall Khoury, Chief Marketing Officer, Balch & Bingham LLP

Dave Southern, Director of Marketing Communications, Mayer Brown LLP

Series Description:

The LMA SIG Share-Out series spotlights episodes from one or more of LMA’s 10 Shared Interest Groups. This series features best practices, education and more on the hottest topics in legal marketing.

In this SIG Share-Out episode, Vivian Luiz Coco and Michelle Turner discuss how firms can use strategic storytelling to uniquely position their talent and create a human connection that can help build and grow inclusive relationships and cultures.

Speakers:

Vivian Luiz Coco, Head of Marketing, Communication & Client Relations, Licks Attorneys

Michele Turner, Global Marketing and Communications Project Manager, Skadden, Arps, Slate, Meagher & Flom LLP

Series Description:

The LMA SIG Share-Out series spotlights episodes from one or more of LMA’s 10 Shared Interest Groups. This series features best practices, education and more on the hottest topics in legal marketing.

In this Strategies LIVE! episode, Bernardo van der Laat, Andrés Jara and Donald Dubón discuss the rise of alternative legal service providers (ALSPs) and their impact on the legal industry — particularly in Latin America. They highlight the benefits and challenges, and how ALSPs can complement traditional law firms.

Speakers:

Donald Dubón, Co-Founder, IO·Epik

Andrés Jara, Co-Founder, Alster Legal

Bernardo van der Laat, Managing Director, PredictaBill (Host)

Series Description:

The LMA Strategies LIVE! podcast series examines subject matters and issues affecting legal marketers and the work that we do. This podcast series expands on Strategies & Voices content and elevates expert insights advancing legal marketing.

Episode: 101

Series: SIG Share-Out

Episode Description:

In the latest SIG-Share Out episode, PR and Communications SIG Co-chairs Brook Redmond and Deb Pickett share wisdom and insights they’ve collected from veteran law firm marketers about how to deal with one of the big challenges we all face — attorney engagement and responsiveness.

Speakers:

Deb Pickett, Principal Consultant, Page 2 Communications

Brook Redmond, Director of Business Development, Baker Donelson

Series Description:

The LMA SIG Share-Out series spotlights episodes from one or more of LMA’s 10 Shared Interest Groups. This series features best practices, education and more on the hottest topics in legal marketing.

Episode Description:

In this milestone 100th episode, hear from Ashraf Lakhani, Kimberly Rennick and Alycia Sutor as they discuss their starts in legal marketing and business development, what about the industry makes them proud, their involvement in LMA, and more.

Speakers:

Ashraf Lakhani, Chief Business Development and Marketing Officer, Porter Hedges LLP (Host)

Kimberly Rennick, Director of Client Relations, Covington & Burling LLP

Alycia Sutor, Managing Director, GrowthPlay

About the LMA Podcast:

The LMA Podcast focuses on hot topics in legal marketing, member education and the business of law. All podcast episodes are shared on Strategies & Voices and are available on SoundCloud, Google Podcasts, Spotify and Apple Podcasts.

Series: Strategies LIVE!

Episode Description:

In our 99th episode, Terra Davis (Norton Rose Fullbright) and Lia Dorsey (Ogletree Deakins) guide listeners though the current state of diversity, equity and inclusion (DEI) strategies in the legal marketing industry, as well as the role business development teams have in meeting client needs and expectations.

Speakers:

Terra Davis, Client DEI Manager, Norton Rose Fullbright

Lia Dorsey, Chief Diversity, Equity and Inclusion Officer, Ogletree Deakins

Series Description:

The LMA Strategies LIVE! podcast series examines subject matters and issues affecting legal marketers and the work that we do. This podcast series expands on Strategies & Voices content and elevates expert insights advancing legal marketing.

Episode: 98

Series: Strategies LIVE!

Episode Description:

One of the key functions of business development practice is identifying and nurturing relationships that can later lead to attorney referrals. In this episode of the Strategies LIVE! podcast, join Breandan Filbert (SalezWORKS), Rebecca Wenglinski (Jaffe) and Rebecca Wissler (Bryan Cave Leighton Paisner LLP) as they break down how business development practices with referral generation in mind can influence your firm's marketing strategy.

Speakers:

Breandan Filbert, Managing Partner, SalezWORKS

Rebecca Wenglinski, Senior Vice President, Business Development, Marketing and Social Media, Jaffe (Host)

Rebecca Wissler, Director of Business Development, Bryan Cave Leighton Paisner LLP

Series Description:

The LMA Strategies LIVE! podcast series examines subject matters and issues affecting legal marketers and the work that we do. This podcast series expands on Strategies & Voices content and elevates expert insights advancing legal marketing.

Episode: 97

Series: SIG Share-Out

Episode Description:

News and client alerts are great ways to build your firm’s business and keep in touch with clients and future prospects. In the latest SIG-Share Out podcast, Sumathi Pundit (Kaitongo Inc.) joins Competitive Intelligence SIG Co-chair Amy Wisinski (Winston & Strawn LLP) to discuss the current and future landscape of news and client alerts, and ways for attorneys to use these alerts to become trusted advisors with market intelligence.

Speakers:

Sumathi Pundit, Founder and CEO, Kaitongo Inc.

Amy Wisinski, Senior Manager, Marketing Data Analytics & Technology, Winston & Strawn LLP

Series Description:

The LMA SIG Share-Out series spotlights episodes from one or more of LMA’s 10 Shared Interest Groups. This series features best practices, education and more on the hottest topics in legal marketing.

Episode: 96

Series: SIG Share-Out

Episode Description:

With client expectations shifting and a want for law firm partners to manage the client relationship, it’s wise for firms to consider building a client value team. Julie Henson (Taft) and Allison Nussbaum (Pitchly) join Amber Bollman (Barns & Thornburg) to discuss what sets the stage for a successful client value team and how firms can deliver more client-centered service through them.

Speakers:

Amber Bollman, Director of Key Client Services, Barnes & Thornburg LLP (Host)

Julie Henson, Chief Client Officer, Taft

Allison Nussbaum, Vice President of Client Value, Pitchly

Series Description:

The LMA SIG Share-Out series spotlights episodes from one or more of LMA’s 10 Shared Interest Groups. This series features best practices, education and more on the hottest topics in legal marketing.

Episode: 95

Series: Strategies LIVE!

Episode Description:

In today’s ever-changing work environment, what does it take to be a great leader in the legal marketing industry? Chandler Luzon (Bennett Jones) and Natasha Tucker (Bennett Jones) share their thoughts on this question, as well as insights into various leadership styles and approaches, in this episode of Strategies LIVE!

Speakers:

Chandler Lauzon, National Director, Business Development & Client Success, Bennett Jones LLP

Natasha Tucker, Director, Business Development Operations, Bennett Jones LLP

Series Description:

The LMA Strategies LIVE! podcast series examines subject matters and issues affecting legal marketers and the work that we do. This podcast series expands on Strategies & Voices content and elevates expert insights advancing legal marketing.