Episode: 94

Episode Description:

Technology is changing how firms operate and there is a need for more collaboration between the marketing and technology teams to achieve shared goals. In this collaborative podcast between the International Legal Technology Association (ILTA) and the Legal Marketing Association (LMA), four seasoned marketing and technology experts discuss their organizational structures, the importance of establishing effective and open communication processes between departments, and share stories in which these efforts resulted in successful projects.

After listening to this 30-minute podcast, you'll learn practical tips for working together effectively and take away examples that can be implemented for your own success.

Speakers:

Britton Choi, Chief Information Officer, Sheppard Mullin Richter & Hampton LLP

Erin Corbin Meszaros, Chief Business Development and Client Service Officer, Eversheds Sutherland

Tara Patterson, Marketing Technology Manager, Orrick (host)

Ali Shahidi, Chief Innovation & Client Solutions Officer, Sheppard Mullin Richter & Hampton LLP

Michelle Woodyear, Director of Digital Marketing, Covington & Burling LLP

About LMA's Podcast:

The LMA Podcast focuses on hot topics in legal marketing, member education and the business of law, with episodes published every three to four weeks. All podcast episodes are shared on Strategies & Voices and are available on SoundCloud, Google Podcasts and Apple Podcasts.

About This Collaboration

Both ILTA and LMA recognize that collaboration can only add value and aim to continue this discussion with additional content through the rest of 2022. Keep an eye out, share this podcast with a colleague and let us know what think!

Episode: 93

Series: SIG Share-Out

Episode Description:

Do you have difficulty getting your attorneys to engage in marketing? In this episode of LMA's SIG Share-Out, Tony Nasharr and Stephan Walton join PR & Communications SIG co-chairs Heather McMichael and Debra Pickett to explore ways in which marketers and lawyers can develop a working relationship built on trust to achieve top-notch marketing results.

Speakers:

Heather McMichael, PR & Media Relations Manager, Shook, Hardy & Bacon LLP (moderator)

Tony Nasharr, Shareholder, Polsinelli PC

Debra Pickett, Principal Consultant, Page 2 Communications (moderator)

Stephen Walton, Regional Marketing Manager, Polsinelli PC

Series Description:

The LMA SIG Share-Out series spotlights episodes from one or more of LMA’s 10 Shared Interest Groups. This series features best practices, education and more on the hottest topics in legal marketing.

Episode: 92

Series: Strategies LIVE!

Episode Description:

For law firms looking to improve and grow relationships with clients, they must utilize modernized customer relationship management technology. In this episode of Strategies LIVE!, James Barclay and Michelle Woodyear discuss Woodyear’s implementation of a new CRM at her firm, including her process, timeline and approach for an easy-to-use system.

Speakers:

James Barclay, CEO, Passle Inc (Host)

Michelle Woodyear, Director of Digital Marketing, Covington & Burling LLP

Series Description:

The LMA Strategies LIVE! podcast series examines subject matters and issues affecting legal marketers and the work that we do. This podcast series expands on Strategies & Voices content and elevates expert insights advancing legal marketing.

Episode: 91

Series: SIG Share-Out

Episode Description:

Does your firm struggle to find information across groups or industries? Do your lawyers disagree on what industry a client is in? In this episode of LMA's SIG Share-Out, Erin Baxendale and Rachel Shields Williams join hosts Vikram Gupta and Jacqueline Madarang to discuss how knowledge management and marketing technology have joined forces to tackle this issue.

Speakers:

Erin Baxendale, Director of Business Development and Marketing, Sidley Austin LLP

Vikram Gupta, Director of Marketing Technology, Cozen O’Connor P.C. (moderator)

Jacqueline Madarang, Director of Marketing Technology and Operations, Bracewell LLP (moderator)

Rachel Shields Williams, Director of Knowledge Management, Sidley Austin LLP

Relevant Link:

Dive into more marketing technology content. Learn how a firm’s information technology and marketing technology teams can effectively collaborate and foster a relationship for further innovation in "What Happens at the Intersection of Marketing Technology and Information Technology?”: https://strategiesandvoices.org/Article-Details/what-happens-at-the-intersection-of-marketing-technology-and-information-technology

Series Description:

The LMA SIG Share-Out series spotlights episodes from one or more of LMA’s 10 Shared Interest Groups. This series features best practices, education and more on the hottest topics in legal marketing.

Episode: 90

Series: Strategies LIVE!

Episode Description:

For legal marketers, attorney participation in media coverage not only allows for firm recognition, it also shows that the attorneys and firm can be viewed as trusted business advisors and leaders. In this episode of the Strategies LIVE! podcast, Raychel Lean (Daily Business Review - ALM) and Dave Poston (Poston Communications) discuss best practices for pitching stories on a national news level, how to build a working relationship with journalists, tips for managing attorney expectations and more.

Speakers:

Dave Poston, CEO, General Counsel and Co-Managing Partner, Poston Communications

Raychel Lean, Florida Bureau Chief, Daily Business Review, ALM

Series Description:

The LMA Strategies LIVE! podcast series examines subject matters and issues affecting legal marketers and the work that we do. This podcast series expands on Strategies & Voices content and elevates expert insights advancing legal marketing.

Episode: 89

Series: Strategies LIVE!

Episode Description:

The battle for talent across the legal industry is the fiercest it has ever been, causing shifts in traditional hiring and compensation models. In this episode of Strategies LIVE!, Patrick Fuller (ALM Intelligence) and Gina Passarella (ALM) discuss the impact of these new hiring trends and share insights into firm financials.

Speakers:

Patrick Fuller, Vice President & General Manager, ALM Intelligence

Gina Passarella, Editor-in-Chief, Global Legal Brands, ALM

Relevant Link:

Without a clear understanding of how priorities and partner compensation impact a firm’s strategy, it can be tricky for marketing professionals to know how to help the firm achieve its goals. Take a deep dive into compensation models and learn how you can leverage them to drive business development success in “Understanding Partner Compensation — and the Business of Law — as a Competitive Advantage: A Q&A With Kent Zimmermann, Zeughauser Group”: https://strategiesandvoices.org/Article-Details/understanding-partner-compensation-and-the-business-of-law-as-a-competitive-advantage-a-qa-with-kent-zimmermann-zeughauser-group

Series Description:

The LMA Strategies LIVE! podcast series examines subject matters and issues affecting legal marketers and the work that we do. This podcast series expands on Strategies & Voices content and elevates expert insights advancing legal marketing.

Episode: 88

Series: SIG Share Out

Episode Description: A client’s voice not only drives decisions, it helps create and develop decisions so firms can invest in valued relationships. In this episode of the LMA SIG Share-Out, Heather McCullough (Society 54) and Nat Slavin (Wicker Park Group) share how firms can better understand a client’s business, lessons they have learned from working with in-house counsel, tips for getting a feedback program started and more.

Speakers:

Heather McCullough, Partner and Co-Founder, Society 54

Nat Slavin, Partner and Founder, Wicker Park Group

Relevant Links:

Client feedback can be highly impactful, but is your firm utilizing it to its fullest potential? Learn how to turn feedback into a firmwide endeavor to ensure a successful and innovative client relationship in “Client Feedback Is a Firmwide Sport.” https://strategiesandvoices.org/Article-Details/client-feedback-is-a-firmwide-sport

Series Description: The LMA SIG Share-Out series spotlights episodes from one or more of LMA’s 10 Shared Interest Groups. This series features best practices, education and more on the hottest topics in legal marketing.

Episode: 87

Series: LMA SIG Share-Out

Episode Description:

At some firms, the information technology (IT) and marketing technology (MarTech) departments work in silos, while at others they work side by side. In this episode of the LMA SIG Share-Out series, Vikram Gupta and Mark A. Sportack discuss ways in which a firm’s IT team can effectively collaborate with the MarTech team and foster the relationship for further innovation.

Speakers:

Vikram Gupta, Director of Marketing, Technology & Operations, Cozen O'Connor; Co-Chair, LMA Marketing Technology SIG (moderator)

Mark A. Sportack, CIO, Various Am Law 100 Firms

Relevant Link:

The role of MarTech in legal is becoming increasingly important as all things digital is changing how firms operate and serve clients. Tune in to the Strategies LIVE! podcast “Diving Into MarTech: 4 Powerhouses Share Their Stories and Advice” for insights from four MarTech powerhouses, as they share what they wish they knew upon entering the field, debunk myths about the specialty and more: https://strategiesandvoices.org/Article-Details/diving-into-martech-4-powerhouses-share-their-stories-and-advice

Series Description:

The LMA SIG Share-Out series spotlights episodes from one or more of LMA’s 10 Shared Interest Groups. This series features best practices, education and more on the hottest topics in legal marketing.

Episode: 86

Series: LMA SIG Share-Out

Episode Description:

While public relations and business development are two very different tools, legal marketers would be remiss to operate in the mindset that these aspects should operate completely separate from one another. In this episode of the LMA SIG Share-Out series, Lisa Seidenberg (Greentarget) and Monica Ulzheimer (Alston & Bird LLP) join LMA PR & Communications SIG Co-Chairs Bethany Chieffallo (Best Best & Krieger LLP) and Heather McMichael (Shook, Hardy & Bacon LLP) to discuss best practices for aligning law firm PR strategies with business development goals.

Speakers:

Bethany Chieffallo, Marketing Communications Manager, Best Best & Krieger LLP; Co-Chair, LMA PR & Communications SIG (moderator)

Heather McMichael, Media Relations Manager, Shook, Hardy & Bacon LLP; Co-Chair, LMA PR & Communications SIG (moderator)

Lisa Seidenberg, Vice President, Media Relations, Greentarget

Monica Ulzheimer, Business Development Associate Director, Alston & Bird LLP

Relevant Link:

Law firms are constantly striving to differentiate themselves from their competitors, so it is important that they are able to show clients that they understand their business. Learn how your firm can show what it knows to help set it apart from the competition in this overview from Samantha McKenna (#samsales Consulting): https://strategiesandvoices.org/Article-Details/show-me-you-know-me

Series Description:

The LMA SIG Share-Out series spotlights episodes from one or more of LMA’s 10 Shared Interest Groups. This series features best practices, education and more on the hottest topics in legal marketing.

Episode: 85

Series: Strategies LIVE!

Episode Description:

Business development can look different firm to firm and lawyer to lawyer. In this episode of Strategies LIVE!, Robert Kohn (Kohn Communications), Kathy Mericle (Brown & Streza LLP), Nancy Myrland (Myrland Marketing & Social Media, The Lawyers’ Marketing Academy, LinkedInCourseForLawyers.com) and Todd Stanton (Stanton Law LLC) discuss the discipline of business development coaching and training, why it is important and ways to adapt it to an attorney’s specific needs.

Speakers:

Robert Kohn, Vice President, Kohn Communications

Kathy Mericle, Marketing Director, Brown & Streza LLP

Nancy Myrland, President, Myrland Marketing & Social Media; Founder, The Lawyers’ Marketing Academy and LinkedInCourseForLawyers.com (moderator)

Todd Stanton, Principal and Senior Employment Counsel, Stanton Law LLC

Relevant Links:

As the COVID-19 pandemic continues to challenge lawyers’ abilities to connect in person with existing clients and new connections, it’s important that they be adaptable and open to new networking ideas. In “Pandemic Pivots: Business Development Strategies in an Age of Virtual Insanity,” learn business development tips and ways to make old ideas new again. (https://strategiesandvoices.org/Article-Details/pandemic-pivots-business-development-strategies-in-an-age-of-virtual-insanity)

Series Description:

The LMA Strategies LIVE! podcast series examines subject matters and issues affecting legal marketers and the work that we do. This podcast series expands on Strategies & Voices content and elevates expert insights advancing legal marketing.