LMA Podcast

Episode: 108

Episode Description:

On the face of it, law firm profitability sounds simple enough: revenue - expenses = profit. And yet, profitability can be a dicey topic for lawyers and legal professionals alike. Drawing on PLI’s Improving Profitability course (now available to LMA members as a complimentary member benefit), this episode demystifies profitability basics and provides legal marketers and business developers with practical strategies for better understanding and supporting law firms in their strategic growth efforts.

Speakers:

Debra Baker, Managing Director, GrowthPlay

Randy Staggers, CPA, Chief Financial and Administrative Officer, Baker Donelson

Relevant Links:

To optimize the learning experience, LMA Members are encouraged to log in to their member profile to take the PLI course Improving Law Firm Profitability (https://legalmarketing.org/PLI) prior to listening to this podcast.

About this Collaboration:

LMA is proud to partner with the Practising Law Institute (PLI), a leading nonprofit learning organization in the legal industry, to offer new, complimentary educational offerings to LMA members. Through this initiative, PLI, a renowned resource for attorneys and other professionals, will offer LMA members exclusive complimentary access to select educational programs. Curated for LMA members with their professional development goals in mind, these programs will provide legal marketing professionals with relevant, useful information on the business of law and substantive legal issues, presented by PLI’s faculty of leading industry experts.

Episode: 107

Episode Description:

Legal professionals of all skill sets navigate a notoriously high-pressure environment. The industry is stressful, often demanding and historically, not always conducive to well-being. But is this the inevitable status quo, or can we do better? In this episode of Strategies LIVE!, hear from industry experts on how individuals and firms can advocate for improved mental health practices.

Speakers:

Traci Cipriano, Assistant Clinical Professor, Yale Department of Psychiatry

Julie Holton, Principal Strategist and Owner, mConnexions (Host)

Michelle Hutchison, LMSW, CTP-E, SSW, CMHP, Founder and CEO, Resilient Minds Consulting

Cynthia Voth, Chief Client Officer, Miller Nash LLP

Series Description:

The LMA Strategies LIVE! podcast series examines subject matters and issues affecting legal marketers and the work that we do. This podcast series expands on Strategies & Voices content and elevates expert insights advancing legal marketing.

Episode: 106

Series: SIG Share-Out

Episode Description:

LMA’s Marketing Technology SIG sits down with Freddy Dobinson of Passle and Britt Powers of Orrick to discuss the pressing questions that CMOs are receiving from firm shareholders about AI.

This conversation will explore content marketing, CRM concepts, ChatGPT and more.

Speakers:

Freddy Dobinson, Head of Client Experience, Passle

Walter McCorkle, Business Development and Marketing Technology Manager, Bradley Arant Boult Cummings LLP

Britt Powers, Senior Marketing Manager, Orrick

Series Description:

The LMA SIG Share-Out series spotlights episodes from one or more of LMA’s 10 Shared Interest Groups. This series features best practices, education and more on the hottest topics in legal marketing.

Episode: 105

Series: Strategies LIVE!

Episode Description:

In this episode of Strategies LIVE!, join host Keith Emmer (Startegix PR/Media) and guests Chris Campbell (Robin Hood Foundation) and Deb Pickett (Page 2 Communications) as they dive into the role law firms can play when it comes to addressing social issues. From authenticity to internal disagreements, they explore strategies for engaging attorneys and advancing equity.

Speakers:

Chris Campbell, Manager, Partnerships & Initiatives, Robin Hood Foundation

Keith Emmer, JD, Principal, Startegix PR/Media

Debra Picket, Principal, Page 2 Communications

Series Description:

The LMA Strategies LIVE! podcast series examines subject matters and issues affecting legal marketers and the work that we do. This podcast series expands on Strategies & Voices content and elevates expert insights advancing legal marketing.

What if tapping into lawyers’ natural motivations could yield greater client value and revenue growth? In this SIG Share-Out episode, Julie Wall Khoury speaks with Dave Southern on how legal marketers and business development professionals can use "strategic jiu-jitsu" to build a group of collaboration champions at their firms by empowering lawyers to identify new service opportunities with existing clients.

Speakers:

Julie Wall Khoury, Chief Marketing Officer, Balch & Bingham LLP

Dave Southern, Director of Marketing Communications, Mayer Brown LLP

Series Description:

The LMA SIG Share-Out series spotlights episodes from one or more of LMA’s 10 Shared Interest Groups. This series features best practices, education and more on the hottest topics in legal marketing.

In this SIG Share-Out episode, Vivian Luiz Coco and Michelle Turner discuss how firms can use strategic storytelling to uniquely position their talent and create a human connection that can help build and grow inclusive relationships and cultures.

Speakers:

Vivian Luiz Coco, Head of Marketing, Communication & Client Relations, Licks Attorneys

Michele Turner, Global Marketing and Communications Project Manager, Skadden, Arps, Slate, Meagher & Flom LLP

Series Description:

The LMA SIG Share-Out series spotlights episodes from one or more of LMA’s 10 Shared Interest Groups. This series features best practices, education and more on the hottest topics in legal marketing.

In this Strategies LIVE! episode, Bernardo van der Laat, Andrés Jara and Donald Dubón discuss the rise of alternative legal service providers (ALSPs) and their impact on the legal industry — particularly in Latin America. They highlight the benefits and challenges, and how ALSPs can complement traditional law firms.

Speakers:

Donald Dubón, Co-Founder, IO·Epik

Andrés Jara, Co-Founder, Alster Legal

Bernardo van der Laat, Managing Director, PredictaBill (Host)

Series Description:

The LMA Strategies LIVE! podcast series examines subject matters and issues affecting legal marketers and the work that we do. This podcast series expands on Strategies & Voices content and elevates expert insights advancing legal marketing.

Episode: 101

Series: SIG Share-Out

Episode Description:

In the latest SIG-Share Out episode, PR and Communications SIG Co-chairs Brook Redmond and Deb Pickett share wisdom and insights they’ve collected from veteran law firm marketers about how to deal with one of the big challenges we all face — attorney engagement and responsiveness.

Speakers:

Deb Pickett, Principal Consultant, Page 2 Communications

Brook Redmond, Director of Business Development, Baker Donelson

Series Description:

The LMA SIG Share-Out series spotlights episodes from one or more of LMA’s 10 Shared Interest Groups. This series features best practices, education and more on the hottest topics in legal marketing.

Episode Description:

In this milestone 100th episode, hear from Ashraf Lakhani, Kimberly Rennick and Alycia Sutor as they discuss their starts in legal marketing and business development, what about the industry makes them proud, their involvement in LMA, and more.

Speakers:

Ashraf Lakhani, Chief Business Development and Marketing Officer, Porter Hedges LLP (Host)

Kimberly Rennick, Director of Client Relations, Covington & Burling LLP

Alycia Sutor, Managing Director, GrowthPlay

About the LMA Podcast:

The LMA Podcast focuses on hot topics in legal marketing, member education and the business of law. All podcast episodes are shared on Strategies & Voices and are available on SoundCloud, Google Podcasts, Spotify and Apple Podcasts.

Series: Strategies LIVE!

Episode Description:

In our 99th episode, Terra Davis (Norton Rose Fullbright) and Lia Dorsey (Ogletree Deakins) guide listeners though the current state of diversity, equity and inclusion (DEI) strategies in the legal marketing industry, as well as the role business development teams have in meeting client needs and expectations.

Speakers:

Terra Davis, Client DEI Manager, Norton Rose Fullbright

Lia Dorsey, Chief Diversity, Equity and Inclusion Officer, Ogletree Deakins

Series Description:

The LMA Strategies LIVE! podcast series examines subject matters and issues affecting legal marketers and the work that we do. This podcast series expands on Strategies & Voices content and elevates expert insights advancing legal marketing.