LMA Podcast

Episode: 98

Series: Strategies LIVE!

Episode Description:

One of the key functions of business development practice is identifying and nurturing relationships that can later lead to attorney referrals. In this episode of the Strategies LIVE! podcast, join Breandan Filbert (SalezWORKS), Rebecca Wenglinski (Jaffe) and Rebecca Wissler (Bryan Cave Leighton Paisner LLP) as they break down how business development practices with referral generation in mind can influence your firm's marketing strategy.

Speakers:

Breandan Filbert, Managing Partner, SalezWORKS

Rebecca Wenglinski, Senior Vice President, Business Development, Marketing and Social Media, Jaffe (Host)

Rebecca Wissler, Director of Business Development, Bryan Cave Leighton Paisner LLP

Series Description:

The LMA Strategies LIVE! podcast series examines subject matters and issues affecting legal marketers and the work that we do. This podcast series expands on Strategies & Voices content and elevates expert insights advancing legal marketing.

Episode: 97

Series: SIG Share-Out

Episode Description:

News and client alerts are great ways to build your firm’s business and keep in touch with clients and future prospects. In the latest SIG-Share Out podcast, Sumathi Pundit (Kaitongo Inc.) joins Competitive Intelligence SIG Co-chair Amy Wisinski (Winston & Strawn LLP) to discuss the current and future landscape of news and client alerts, and ways for attorneys to use these alerts to become trusted advisors with market intelligence.

Speakers:

Sumathi Pundit, Founder and CEO, Kaitongo Inc.

Amy Wisinski, Senior Manager, Marketing Data Analytics & Technology, Winston & Strawn LLP

Series Description:

The LMA SIG Share-Out series spotlights episodes from one or more of LMA’s 10 Shared Interest Groups. This series features best practices, education and more on the hottest topics in legal marketing.

Episode: 96

Series: SIG Share-Out

Episode Description:

With client expectations shifting and a want for law firm partners to manage the client relationship, it’s wise for firms to consider building a client value team. Julie Henson (Taft) and Allison Nussbaum (Pitchly) join Amber Bollman (Barns & Thornburg) to discuss what sets the stage for a successful client value team and how firms can deliver more client-centered service through them.

Speakers:

Amber Bollman, Director of Key Client Services, Barnes & Thornburg LLP (Host)

Julie Henson, Chief Client Officer, Taft

Allison Nussbaum, Vice President of Client Value, Pitchly

Series Description:

The LMA SIG Share-Out series spotlights episodes from one or more of LMA’s 10 Shared Interest Groups. This series features best practices, education and more on the hottest topics in legal marketing.

Episode: 95

Series: Strategies LIVE!

Episode Description:

In today’s ever-changing work environment, what does it take to be a great leader in the legal marketing industry? Chandler Luzon (Bennett Jones) and Natasha Tucker (Bennett Jones) share their thoughts on this question, as well as insights into various leadership styles and approaches, in this episode of Strategies LIVE!

Speakers:

Chandler Lauzon, National Director, Business Development & Client Success, Bennett Jones LLP

Natasha Tucker, Director, Business Development Operations, Bennett Jones LLP

Series Description:

The LMA Strategies LIVE! podcast series examines subject matters and issues affecting legal marketers and the work that we do. This podcast series expands on Strategies & Voices content and elevates expert insights advancing legal marketing.

Episode: 94

Episode Description:

Technology is changing how firms operate and there is a need for more collaboration between the marketing and technology teams to achieve shared goals. In this collaborative podcast between the International Legal Technology Association (ILTA) and the Legal Marketing Association (LMA), four seasoned marketing and technology experts discuss their organizational structures, the importance of establishing effective and open communication processes between departments, and share stories in which these efforts resulted in successful projects.

After listening to this 30-minute podcast, you'll learn practical tips for working together effectively and take away examples that can be implemented for your own success.

Speakers:

Britton Choi, Chief Information Officer, Sheppard Mullin Richter & Hampton LLP

Erin Corbin Meszaros, Chief Business Development and Client Service Officer, Eversheds Sutherland

Tara Patterson, Marketing Technology Manager, Orrick (host)

Ali Shahidi, Chief Innovation & Client Solutions Officer, Sheppard Mullin Richter & Hampton LLP

Michelle Woodyear, Director of Digital Marketing, Covington & Burling LLP

About LMA's Podcast:

The LMA Podcast focuses on hot topics in legal marketing, member education and the business of law, with episodes published every three to four weeks. All podcast episodes are shared on Strategies & Voices and are available on SoundCloud, Google Podcasts and Apple Podcasts.

About This Collaboration

Both ILTA and LMA recognize that collaboration can only add value and aim to continue this discussion with additional content through the rest of 2022. Keep an eye out, share this podcast with a colleague and let us know what think!

Episode: 93

Series: SIG Share-Out

Episode Description:

Do you have difficulty getting your attorneys to engage in marketing? In this episode of LMA's SIG Share-Out, Tony Nasharr and Stephan Walton join PR & Communications SIG co-chairs Heather McMichael and Debra Pickett to explore ways in which marketers and lawyers can develop a working relationship built on trust to achieve top-notch marketing results.

Speakers:

Heather McMichael, PR & Media Relations Manager, Shook, Hardy & Bacon LLP (moderator)

Tony Nasharr, Shareholder, Polsinelli PC

Debra Pickett, Principal Consultant, Page 2 Communications (moderator)

Stephen Walton, Regional Marketing Manager, Polsinelli PC

Series Description:

The LMA SIG Share-Out series spotlights episodes from one or more of LMA’s 10 Shared Interest Groups. This series features best practices, education and more on the hottest topics in legal marketing.

Episode: 92

Series: Strategies LIVE!

Episode Description:

For law firms looking to improve and grow relationships with clients, they must utilize modernized customer relationship management technology. In this episode of Strategies LIVE!, James Barclay and Michelle Woodyear discuss Woodyear’s implementation of a new CRM at her firm, including her process, timeline and approach for an easy-to-use system.

Speakers:

James Barclay, CEO, Passle Inc (Host)

Michelle Woodyear, Director of Digital Marketing, Covington & Burling LLP

Series Description:

The LMA Strategies LIVE! podcast series examines subject matters and issues affecting legal marketers and the work that we do. This podcast series expands on Strategies & Voices content and elevates expert insights advancing legal marketing.

Episode: 91

Series: SIG Share-Out

Episode Description:

Does your firm struggle to find information across groups or industries? Do your lawyers disagree on what industry a client is in? In this episode of LMA's SIG Share-Out, Erin Baxendale and Rachel Shields Williams join hosts Vikram Gupta and Jacqueline Madarang to discuss how knowledge management and marketing technology have joined forces to tackle this issue.

Speakers:

Erin Baxendale, Director of Business Development and Marketing, Sidley Austin LLP

Vikram Gupta, Director of Marketing Technology, Cozen O’Connor P.C. (moderator)

Jacqueline Madarang, Director of Marketing Technology and Operations, Bracewell LLP (moderator)

Rachel Shields Williams, Director of Knowledge Management, Sidley Austin LLP

Relevant Link:

Dive into more marketing technology content. Learn how a firm’s information technology and marketing technology teams can effectively collaborate and foster a relationship for further innovation in "What Happens at the Intersection of Marketing Technology and Information Technology?”: https://strategiesandvoices.org/Article-Details/what-happens-at-the-intersection-of-marketing-technology-and-information-technology

Series Description:

The LMA SIG Share-Out series spotlights episodes from one or more of LMA’s 10 Shared Interest Groups. This series features best practices, education and more on the hottest topics in legal marketing.

Episode: 90

Series: Strategies LIVE!

Episode Description:

For legal marketers, attorney participation in media coverage not only allows for firm recognition, it also shows that the attorneys and firm can be viewed as trusted business advisors and leaders. In this episode of the Strategies LIVE! podcast, Raychel Lean (Daily Business Review - ALM) and Dave Poston (Poston Communications) discuss best practices for pitching stories on a national news level, how to build a working relationship with journalists, tips for managing attorney expectations and more.

Speakers:

Dave Poston, CEO, General Counsel and Co-Managing Partner, Poston Communications

Raychel Lean, Florida Bureau Chief, Daily Business Review, ALM

Series Description:

The LMA Strategies LIVE! podcast series examines subject matters and issues affecting legal marketers and the work that we do. This podcast series expands on Strategies & Voices content and elevates expert insights advancing legal marketing.

Episode: 89

Series: Strategies LIVE!

Episode Description:

The battle for talent across the legal industry is the fiercest it has ever been, causing shifts in traditional hiring and compensation models. In this episode of Strategies LIVE!, Patrick Fuller (ALM Intelligence) and Gina Passarella (ALM) discuss the impact of these new hiring trends and share insights into firm financials.

Speakers:

Patrick Fuller, Vice President & General Manager, ALM Intelligence

Gina Passarella, Editor-in-Chief, Global Legal Brands, ALM

Relevant Link:

Without a clear understanding of how priorities and partner compensation impact a firm’s strategy, it can be tricky for marketing professionals to know how to help the firm achieve its goals. Take a deep dive into compensation models and learn how you can leverage them to drive business development success in “Understanding Partner Compensation — and the Business of Law — as a Competitive Advantage: A Q&A With Kent Zimmermann, Zeughauser Group”: https://strategiesandvoices.org/Article-Details/understanding-partner-compensation-and-the-business-of-law-as-a-competitive-advantage-a-qa-with-kent-zimmermann-zeughauser-group

Series Description:

The LMA Strategies LIVE! podcast series examines subject matters and issues affecting legal marketers and the work that we do. This podcast series expands on Strategies & Voices content and elevates expert insights advancing legal marketing.