LMA Podcast

Episode 77

Series: Next Big Thing in Legal

Episode Description:

Tune in to the latest LMA Podcast focused on the 2021 Next Big Thing Initiative (NBT), change management. In this episode, NBT Co-Chairs Jill Weber and Ashraf Lakhani sit down with Harvard Law School Executive Education’s Farayi Chipungu to learn how law firms can respond to a market that is demanding change, and how legal marketers at all levels can affect meaningful change.

Speakers:

Farayi Chipungu, Adjunct Lecturer in Public Policy at the Harvard Kennedy School of Government and Faculty Chair for Leading Change for Lawyers at Harvard Law School Executive Education

Ashraf Lakhani, Chief Business Development and Marketing Officer at Porter Hedges LLP

Jill Weber, Chief Business Development Officer at Quarles & Brady LLP

Series Description:

Each year, LMA and subject matter experts come together to identify the "Next Big Thing" in legal marketing. The Next Big Thing in Legal series discusses the latest topics influencing your role as a legal marketing and business development professional.

LMA members receive 10% off Harvard Law School Executive Education, including the upcoming Leading Change for Lawyers program. Simply answer “LMA Member” when asked about how you heard about the program.

Episode 76

Series: Well-Being in Legal

Episode Description:

Today, well-being should be at the top of every legal marketer's mind; however, prioritizing one's mental health often falls to the back burner. As a follow up to the recent Legal Marketing Mental Wellness survey conducted by fSquared Marketing, in partnership with the LMA, this LMA Podcast episode will focus on some of the reasons behind stress and mental well-being issues that were identified in the survey. Lynn Foley and Trish Lilley will share their experience and tips so legal marketers can lessen stress before it begins. They’ll also discuss why so many respondents (72%) felt that Legal Marketing is far more stressful than marketing in other industries.

Speakers:

Trish Lilley, Chief Marketing and Business Development Officer, Stroock & Stroock & Lavan LLP

Lynn Foley, CEO and Co-Founder, fSquared Marketing

Series Description:

LMA’s Well-Being in Legal podcast series is focused on shining a light on ways legal marketing professionals can be healthy, resilient and whole. Episodes focus on everything from mental health to physical health, mindfulness, healthy work habits and much more.

Episode: 76

Series: Strategies LIVE!

Episode Description:

Clubhouse — the hottest new tool in social media — is taking the internet by storm, and it can also be an effective means to promote attorneys at your firm. In the latest episode of Strategies LIVE!, Katherine Rivera (Adams and Reese LLP) and Meghan Spradling (Miller Nash Graham & Dunn LLP) sit down with Kristyn Brophy (Legal Internet Solutions Incorporated) to talk through Clubhouse, discussing what it is and how to determine if it’s right for your firm.

This episode of Strategies LIVE! coincides with the subject matter featured in Strategies & Voices, LMA’s new online multimedia content center. In March and April, content has focused on the Communications domain in the LMA Body of Knowledge. Be sure to check out these articles on the Strategies & Voices website today at strategiesandvoices.org.

Speakers:

Kristyn Brophy, director of client strategy at Legal Internet Solutions Incorporated (LISI)

Katherine Rivera, marketing and communications manager at Adams and Reese LLP (moderator)

Meghan Spradling, marketing and communications manager at Miller Nash Graham & Dunn LLP (moderator)

Series Description:

The LMA Strategies LIVE! podcast series examines subject matters and issues affecting legal marketers and the work that we do. This podcast series expands on Strategies & Voices content and elevates expert insights advancing legal marketing.

Episode: 75

Series: LMA SIG Share-Out

Episode Description:

Today, marketing departments utilize marketing technology to achieve marketing goals and objectives. In this LMA Podcast episode, Vik Gupta and Helena Lawrence are joined by Jessica Aries and Sue Serna to expand on their Digital Transformation Webinar Series presentation and explore what our message in the market looks like.

Speakers:

Jessica Aries, Jessica Aries, Digital Marketing Strategist & Consultant, By Aries

Sue Serna, Founder & CEO, Serna Social

Vik Gupta, Marketing Technology SIG Co-Chair (moderator)

Helena Lawrence, Marketing Technology SIG Co-Chair (moderator)

Series Description:

The LMA SIG Share-Out series spotlights episodes from one or more of LMA’s 10 Shared Interest Groups. This series features best practices, education and more on the hottest topics in legal marketing.

Looking for more insights? Check out the webinar "Digital Transformation Webinar Series: Part I: Message in the Market" here: https://bit.ly/39WN0pF.

Episode: 74

Series: LMA Leaders

Episode Description:

In the latest LMA Podcast, Fasken’s Brenda Plowman, 2021 LMA president-elect, speaks with Hillary Sale — a recognized expert in leadership and corporate governance, and chair of the Women’s Leadership Initiative at Harvard Law School.  They discuss the importance of women in leadership and provide tools  to help women strategically navigate their careers.

Speakers:

Brenda Plowman, Chief Marketing Officer at Fasken Martineau DuMoulin LLP

Hillary Sale, Faculty Chair, Women’s Leadership Initiative and Women’s Leadership: Adapting and Advocating in a Remote Environment at Harvard Law School; Associate Dean for Strategy, Professor of Law and Professor of Management, Georgetown University

Series Description:

The LMA Leaders series provides a platform for the LMA Board of Directors and other leaders throughout the LMA community to have important conversations and share updates with the legal marketing community.

LMA members receive 10% off Harvard Law School Executive Education, including the upcoming Women’s Leadership Program. Simply answer “LMA Member” when asked about how you heard about the program.

Episode: 70

Series: LMA Regional Spotlight

Episode Description:

Tune in to the first episode in a four-part series from the LMA Southeast Region giving you the tools to help you demonstrate your value to your law firm, legal marketing peers and team members. In this episode, Marsha Redmon, Esq. (Marsha Redmon Communications) shares tips to ensure your persona is professional, articulate and inspires confidence, both virtually and in the office.

Speaker:

Marsha Redmon, Esq., Founder, Marsha Redmon Communications

Series Description:

The LMA Regional Spotlight series features episodes produced by LMA’s regions, covering timely topics important to legal marketers.

Episode: 71

Series: LMA Regional Spotlight

Episode Description:

Join the LMA Southeast Region for the second episode in a four-part series giving you the tools to help you demonstrate your value to your law firm, legal marketing peers and team members. In this episode, Kathryn Whitaker (Burr & Forman LLP) discusses how to showcase your value outside of traditional job descriptions and responsibilities.

EDITOR'S NOTE: Kathryn Whitaker is now the chief marketing officer at Burr & Forman LLP. When this podcast was recorded Kathryn Whitaker was the director of recruitment & strategy consulting at Calibrate Legal.

Speaker:

Kathryn Whitaker, Chief marketing officer, Burr & Forman LLP

Series Description:

The LMA Regional Spotlight series features episodes produced by LMA’s regions, covering timely topics important to legal marketers.

Episode: 72

Series: LMA Regional Spotlight

Episode Description:

Join the LMA Southeast Region for the third episode in a four-part series giving you the tools to help you demonstrate your value to your law firm, legal marketing peers and team members. In this episode, Heather McCullough (Society 54) discusses how to deal with an increased workload and added responsibility, including how to prioritize and talk to management.

Speaker:

Heather McCullough, Partner, Society 54

Series Description:

The LMA Regional Spotlight series features episodes produced by LMA’s regions, covering timely topics important to legal marketers.

Episode: 73

Series: LMA Regional Spotlight

Episode Description:

Join the LMA Southeast Region for the fourth episode in a four-part series giving you the tools to help you demonstrate your value to your law firm, legal marketing peers and team members. In this episode, Erin Ryan (McGuireWoods) discusses the importance of leading teams through change.

Speaker:

Erin Ryan, senior manager of business development, McGuireWoods

Series Description:

The LMA Regional Spotlight series features episodes produced by LMA’s regions, covering timely topics important to legal marketers.

Episode: 69

Series: Strategies LIVE!

Episode Description:

Captive alternative legal service providers (ALSPs) are changing the way law firms do business. In the latest episode of Strategies LIVE!, Anne Reavis (Wilson Allen) sits down with Brad Blickstein and Beatrice Seravello (Baretz+Brunelle) to talk through what a captive ALSP does, along with what opportunities exist to learn from these new entities.

This episode of Strategies LIVE! is coincides with the subject matter featured in the January/February issue of Strategies magazine. A special thank you to this issue’s sponsors, Firmseek, American Bar Association (ABA), Mind Alliance and Introhive and the many partners featured in this issue’s special Partner Directory. These partners are ready to help you identify solutions that fit your firm’s needs.

Speakers:

Anne Reavis, CRM consultant at Wilson Allen

Brad Blickstein, Partner and co-head of NewLaw practice group, Baretz+Brunelle

Beatrice Seravello, Partner and co-head of NewLaw practice group, Baretz+Brunelle

Relevant Links:

Read the January/February 2021 issue of "Strategies" online at www.legalmarketing.org/strategies.

Series Description:

The LMA Strategies LIVE! podcast series examines subject matters and issues affecting legal marketers and the work that we do. This podcast series expands on content found in the Strategies publication and elevates expert insights advancing legal marketing.