Episode: 64

Series: LMA SIG Share-Out

Episode Description:

In today’s constantly shifting market, it’s more important than ever for firms to utilize technology to streamline and enhance profitability. In the latest episode of the LMA Podcast, Pamela Foster (Pamela Powered Inc., Co-Chair of Plaintiff Firm SIG) speaks with Andrew Nasrinpay (MeanPug) about how you can use Quant Law to help you make decisions and increase profitability at your firm.

Join Pamela Foster and Andrew Nasrinpay at their #LMA20 session, “Plaintiff Firms: Increase Profitability Using Quant Law Theory.”

Speakers:

Pamela Foster, Principal, Pamela Powered Inc.

Andrew Nasrinpay, Partner, MeanPug.

Relevant Links:

Interested in joining the Plaintiff Firm SIG? Join here: https://www.legalmarketing.org/page/plaintiff-sig

Series Description:

The LMA SIG Share-Out series spotlights episodes from one or more of LMA’s 10 Shared Interest Groups. This series features best practices, education and more on the hottest topics in legal marketing.

Episode: 63

Series: Strategies LIVE!

Episode Description:

Looking for career inspiration? Tune in to the latest episode of Strategies LIVE! as Aileen Hinsch, manager of business development and practice group management at Crowell & Moring, and Jenn Smuts, chief marketing officer at Connolly Gallagher, swap stories about identifying unlikely mentors, moments they leapt into “scary” but gratifying new roles, extracurricular activities that made them better legal marketers and so much more.

This issue of Strategies LIVE! is coincides with the subject matter featured in the July/August issue of Strategies magazine. A special thank you to this issue’s sponsors, Firmseek, Tenrec and Vivid Graphics. These partners are ready to help you identify solutions that fit your firm’s needs.

Speakers:

Aileen Hinsch, Manager of business development and practice group management, Crowell & Moring

Jenn Smuts, Chief marketing officer, Connolly Gallagher

Relevant Links:

Read the July/August 2020 issue of "Strategies" magazine online at www.legalmarketing.org/strategies.

Series Description:

The LMA Strategies LIVE! podcast series examines subject matters and issues affecting legal marketers and the work that we do. This podcast series expands on content found in the "Strategies" publication and elevates expert insights advancing legal marketing.

Episode: 62

Series: LMA SIG Share-Out

Episode Description:

During these times of uncertainty, PR professionals must strive to better support journalists more than ever. In the latest episode of the LMA Podcast, Bethany Chieffallo (GKG Law, P.C.) speaks with Michael Neibauer (Washington Business Journal) about the current media environment, actionable advice for PR professionals and more.

Speakers:

Bethany Chieffallo (GKG Law, P.C.)

Michael Neibauer (Washington Business Journal)

Series Description:

The LMA SIG Share-Out series spotlights episodes from one or more of LMA’s 10 Shared Interest Groups. This series features best practices, education and more on the hottest topics in legal marketing.

Episode: 61

Series: Strategies LIVE!

Episode Description:

In this episode of Strategies LIVE!, Heather McCullough, co-founder of Society 54, and Bill Crooks, partner at Priority Search International, discuss how the current environment is rapidly changing the way law firms think about serving their clients and employees. Tune in as they talk through ways they are seeing firms adjust to flexible work schedules, appeal to new markets, provide unorthodox services for internal and external audiences and more.

Speakers:

Heather McCullough, Co-founder, Society 45

Bill Crooks, Partner, Priority Search International

Relevant Links:

Read the May/June 2020 issue of "Strategies" magazine online here: www.legalmarketing.org/strategies

Series Description:

The LMA Strategies LIVE! podcast series examines subject matters and issues affecting legal marketers and the work that we do. This podcast series expands on content found in the "Strategies" publication and elevates expert insights advancing legal marketing.

Episode: 60

Series: Well-Being in Legal

Episode Description:

In this episode, LMA President Jill Huse (Society 54) speaks with LMA Well-Being Committee co-chairs Renee Branson (RB Consulting) and Ryan King (Ogletree Deakins) about the importance of well-being and mental health in legal marketing. May is Mental Health Awareness month and now, more than ever, it is essential to put mental health first amidst the COVID-19 pandemic. Huse, Branson and King discuss the brand new Well-Being Committee and Resource Center, and give practical solutions that anyone can apply to their daily life.

Speakers:

Jill Huse, Partner at Society 54 and 2020 LMA President

Renee Branson, Founder/principal, RB Consulting and 2020 LMA Well-Being Committee co-chair

Ryan King, Director of communications, Ogletree Deakins and 2020 LMA Well-Being Committee co-chair

Relevant Links:

National Suicide Prevention Lifeline: 1-800-273-8255

Crisis Text Line: Text HOME to 741741

SAMHSA Treatment Referral Helpline: 1-877-726-4727

LMA Well-Being Resource Center: www.legalmarketing.org/page/well-being

Series Description:

LMA’s Well-Being in Legal podcast series is focused on shining a light on ways legal marketing professionals can be healthy, resilient and whole. Episodes focus on everything from mental health to physical health, mindfulness, healthy work habits and much more.

Episode: 59

Series: Strategies LIVE!

Episode Description:

In this episode, Alex MacDonald (McCarter & English) speaks with Stuart Dodds (Positive Pricing) about the importance of being confident in pricing and the approaches you should consider in the wake of COVID-19’s economic impact. MacDonald and Dodds discuss themes in Dodds’ recent Strategies article, the importance of bringing the firm into pricing conversations and how to approach pricing in the near-term economic environment.

Speakers:

Alex MacDonald, Chief client value and practice management officer, McCarter & English

Stuart Dodds, Principal, Positive Pricing

Relevant Links:

Read the full March/April 2020 issue of "Strategies" magazine online at www.legalmarketing.org/strategies.

Series Description:

The LMA Strategies LIVE! podcast series examines subject matters and issues affecting legal marketers and the work that we do. This podcast series expands on content found in the "Strategies" publication and elevates expert insights advancing legal marketing.

Episode: 58

Series: DEI in Legal

Episode Description:

In this episode, Bethany (Early) Chieffallo (GKG Law, P.C.) speaks with Stephanie Marella Gryder (Moore & Van Allen PLLC) and Nichole Bartlett (Dechert LLP) about the external and internal communications involving diversity. Gryder and Bartlett share their regional, national and international insights into the strategies, vehicles and challenges of diversity communications.

Speakers:

Bethany (Early) Chieffallo, Marketing Director, GKG Law, P.C.

Stephanie Marella Gryder, Senior Manager of Diversity and Community Initiatives, Moore & Van Allen PLLC

Nichole Bartlett, Manager, Diversity and Inclusion, Dechert LLP

Series Description:

LMA’s DEI in Legal podcast series is extension of our commitment to equip members with DEI-related tools, training and programming. Episodes in this series focus on topics such as how to build and drive DEI initiatives and policies, being inclusive leaders, the intersection of DEI and business development, and other timely DEI-related topics impacting the legal industry and legal marketers alike.

Episode: 57

Series: LMA SIG Share-Out

Episode Description:

In this episode, Suzanne Donnels (Jenner & Block LLP) speaks with Jeff Antaya (Plante & Moran), Frank Troppe (Miller Heiman Group) and Ellen M. Gregg (Womble Bond Dickinson (US) LLP) about how law firms can build a scalable sales culture. Antaya, Troppe and Gregg share their perspectives on why to have a sales culture at your firm, how growth affects culture, how to measure success and more.

Editor’s Note: This podcast mentions the CMO Summit and LMA’s Annual Conference. Please note that this podcast was recorded well in advance of the decision to postpone the event.

Speaker:

Suzanne Donnels (Jenner & Block LLP)

Jeff Antaya (Plante & Moran)

Frank Troppe (Miller Heiman Group)

Ellen M. Gregg (Womble Bond Dickinson (US) LLP)

Series Description:

The LMA SIG Share-Out series spotlights episodes from one or more of LMA’s 10 Shared Interest Groups. This series features best practices, education and more on the hottest topics in legal marketing.

Episode: 56

Series: Strategies LIVE!

Episode Description:

The January/February issue of "Strategies" magazine is all about 2020 vision, focusing on the trends and technology driving us forward. Included in this issue is a career-focused checklist by LMA member Anne Flanegan with resolutions to make this year your best yet.

In this episode of Strategies LIVE!, Anne sits down with Krista Kellogg, principal at Center Content, who specializes in professional services marketing with a focus on mindfulness and empathy. Before founding Center Content, Krista served in director roles at several Am Law 100 and regional law firms. Tune for actionable strategies to benefit your career and your personal life, from finding ways to be more innovative in your firm, to carving out more time for self-care.

Speakers:

Anne Flanegan, Senior business development and proposal manager, Carlton Fields

Krista Kellogg, Principal, Center Content

Relevant Links:

Read the full Jan/Feb 2020 issue of "Strategies" magazine online here: https://www.legalmarketing.org/strategies

Series Description:

The LMA Strategies LIVE! podcast series examines subject matters and issues affecting legal marketers and the work that we do. This podcast series expands on content found in the "Strategies" publication and elevates expert insights advancing legal marketing.

Episode: 55

Series: LMA SIG Share-Out

Episode Description:

In this episode, John Buchanan (Sheppard Mullin) speaks with Greentarget’s John Corey, Infinite Global’s Jamie Diaferia and Hellerman Communications’ John Hellerman about some of the key changes to prepare for in legal PR as 2020 approaches. Corey, Diaferia and Hellerman share their expect perspectives on content strategy and data leveraging, and provide best practices and key ideas to consider in the next year.

Speakers:

John Buchanan (Sheppard Mullin)

John Corey(Greentarget)

Jamie Diaferia(Infinite Global)

John Hellerman (Hellerman Communications)

Series Description:

The LMA SIG Share-Out series spotlights episodes from one or more of LMA’s 10 Shared Interest Groups. This series features best practices, education and more on the hottest topics in legal marketing.