LMA Podcast

Episode: 58

Series: DEI in Legal

Episode Description:

In this episode, Bethany (Early) Chieffallo (GKG Law, P.C.) speaks with Stephanie Marella Gryder (Moore & Van Allen PLLC) and Nichole Bartlett (Dechert LLP) about the external and internal communications involving diversity. Gryder and Bartlett share their regional, national and international insights into the strategies, vehicles and challenges of diversity communications.

Speakers:

Bethany (Early) Chieffallo, Marketing Director, GKG Law, P.C.

Stephanie Marella Gryder, Senior Manager of Diversity and Community Initiatives, Moore & Van Allen PLLC

Nichole Bartlett, Manager, Diversity and Inclusion, Dechert LLP

Series Description:

LMA’s DEI in Legal podcast series is extension of our commitment to equip members with DEI-related tools, training and programming. Episodes in this series focus on topics such as how to build and drive DEI initiatives and policies, being inclusive leaders, the intersection of DEI and business development, and other timely DEI-related topics impacting the legal industry and legal marketers alike.

Episode: 57

Series: LMA SIG Share-Out

Episode Description:

In this episode, Suzanne Donnels (Jenner & Block LLP) speaks with Jeff Antaya (Plante & Moran), Frank Troppe (Miller Heiman Group) and Ellen M. Gregg (Womble Bond Dickinson (US) LLP) about how law firms can build a scalable sales culture. Antaya, Troppe and Gregg share their perspectives on why to have a sales culture at your firm, how growth affects culture, how to measure success and more.

Editor’s Note: This podcast mentions the CMO Summit and LMA’s Annual Conference. Please note that this podcast was recorded well in advance of the decision to postpone the event.

Speaker:

Suzanne Donnels (Jenner & Block LLP)

Jeff Antaya (Plante & Moran)

Frank Troppe (Miller Heiman Group)

Ellen M. Gregg (Womble Bond Dickinson (US) LLP)

Series Description:

The LMA SIG Share-Out series spotlights episodes from one or more of LMA’s 10 Shared Interest Groups. This series features best practices, education and more on the hottest topics in legal marketing.

Episode: 56

Series: Strategies LIVE!

Episode Description:

The January/February issue of "Strategies" magazine is all about 2020 vision, focusing on the trends and technology driving us forward. Included in this issue is a career-focused checklist by LMA member Anne Flanegan with resolutions to make this year your best yet.

In this episode of Strategies LIVE!, Anne sits down with Krista Kellogg, principal at Center Content, who specializes in professional services marketing with a focus on mindfulness and empathy. Before founding Center Content, Krista served in director roles at several Am Law 100 and regional law firms. Tune for actionable strategies to benefit your career and your personal life, from finding ways to be more innovative in your firm, to carving out more time for self-care.

Speakers:

Anne Flanegan, Senior business development and proposal manager, Carlton Fields

Krista Kellogg, Principal, Center Content

Relevant Links:

Read the full Jan/Feb 2020 issue of "Strategies" magazine online here: https://www.legalmarketing.org/strategies

Series Description:

The LMA Strategies LIVE! podcast series examines subject matters and issues affecting legal marketers and the work that we do. This podcast series expands on content found in the "Strategies" publication and elevates expert insights advancing legal marketing.

Episode: 55

Series: LMA SIG Share-Out

Episode Description:

In this episode, John Buchanan (Sheppard Mullin) speaks with Greentarget’s John Corey, Infinite Global’s Jamie Diaferia and Hellerman Communications’ John Hellerman about some of the key changes to prepare for in legal PR as 2020 approaches. Corey, Diaferia and Hellerman share their expect perspectives on content strategy and data leveraging, and provide best practices and key ideas to consider in the next year.

Speakers:

John Buchanan (Sheppard Mullin)

John Corey(Greentarget)

Jamie Diaferia(Infinite Global)

John Hellerman (Hellerman Communications)

Series Description:

The LMA SIG Share-Out series spotlights episodes from one or more of LMA’s 10 Shared Interest Groups. This series features best practices, education and more on the hottest topics in legal marketing.

Episode: 54

Series: Strategies LIVE!

Episode Description:

The November/December issue of "Strategies" magazine is all about new opportunities to explore in the coming year, with a focus on client experience. One way of ensuring client success is by starting from within. Tune in as Maggie MacDonald, communications coordinator at Saul Ewing Arnstein & Lehr, and CMO Kelly Enache dive into the critical importance of collaborating across departments.

Kelly shares examples of how her firm has refined the relationship between marketing, finance and IT, to enhance processes and find efficiencies. Plus, get her take on mistakes to avoid, thoughts on how emerging technology plays a role in the conversation, and actionable advice for fostering a collaborative environment in your own firm.

Speakers:

Maggie MacDonald, Communications coordinator, Saul Ewing Arnstein & Lehr

Kelly Enache, Chief marketing officer, Saul Ewing Arnstein & Lehr LLP

Relevant Links:

Read the November/December 2019 issue of "Strategies" magazine online at www.legalmarketing.org/strategies.

Series Description:

The LMA Strategies LIVE! podcast series examines subject matters and issues affecting legal marketers and the work that we do. This podcast series expands on content found in the "Strategies" publication and elevates expert insights advancing legal marketing.

Episode: 53

Series: Strategies LIVE!

Episode Description:

The September/October issue of "Strategies" magazine is all about ways to boost firm engagement. In this episode of Strategies LIVE! Listen as founder and CEO of Amity Advisory Pamela Cone and Nicky McHugh of Reputation Institute discuss the current state of corporate social responsibility. Clients are asking tough, specific questions and law firms must be ready to answer. Discover what other companies like Lego and Kellogg are doing in the space and how law firms can shift their mindset to meet these new imperatives.

Speakers:

Pamela Cone, Founder and chief executive officer, Amity Advisory

Nicky McHugh, Senior vice president, Reputation Institute

Relevant Links:

Read the September/October 2019 issue of "Strategies" magazine online at www.legalmarketing.org/strategies.

Series Description:

The LMA Strategies LIVE! podcast series examines subject matters and issues affecting legal marketers and the work that we do. This podcast series expands on content found in the "Strategies" publication and elevates expert insights advancing legal marketing.

Episode: 52

Series: LMA SIG Share-Out

Episode Description:

John Buchanan (Sheppard Mullin) speaks with STET’s Susan Kostal in a follow-up from a previous episode (https://soundcloud.com/lmaintl/contented-content-the-what-why-and-how-of-developing-a-content-strategy-part-1) to give further background on content strategy. Part one of this series dove into the what, why and how of a content strategy. In the latest episode of the LMA Podcast, Kostal will share insight on managing lawyers’ expectations, how to keep content flowing, tips for best leveraging content, making analytics digestible and more.

Speakers:

John Buchanan (Sheppard Mullin)

Susan Kostal (STET)

Related Links:

https://soundcloud.com/lmaintl/contented-content-the-what-why-and-how-of-developing-a-content-strategy-part-1

Series Description:

The LMA SIG Share-Out series spotlights episodes from one or more of LMA’s 10 Shared Interest Groups. This series features best practices, education and more on the hottest topics in legal marketing.

Episode: 51

Series: LMA Leaders

Episode Description:

Collaboration is becoming more and more necessary and important for law firm growth, but why? What exactly is smart collaboration, how can your firm implement it and what role do legal marketing professionals play to support it? In the latest episode of the LMA Podcast, Miller Nash Graham & Dunn’s Cynthia Voth, 2019 LMA President, speaks with Dr. Heidi Gardner. Dr. Gardner is a Distinguished Fellow at Harvard Law School’s Center on the Legal Profession and Faculty Chair of Harvard Law School’s Accelerated Leadership Program and other executive courses. Dr. Gardner dives deep into answering these questions with relevant examples, background and insight. Her perspective provides context on how smart collaboration can generate value and establish trust inside and outside your organization.

Speakers:

Cynthia Voth, 2019 LMA President and chief client officer at Miller Nash Graham & Dunn

Dr. Heidi Gardner, Distinguished Fellow at Harvard Law School’s Center on the Legal Profession and Faculty Chair of Harvard Law School’s Accelerated Leadership Program and other executive courses

Series Description:

The LMA Leaders series provides a platform for the LMA Board of Directors and other leaders throughout the LMA community to have important conversations and share updates with the legal marketing community.

Episode: 50

LMA Regional Spotlight

What can in-house legal marketers do to influence pricing models? What does the future of professional services pricing look like? In the latest episode of the LMA Podcast, Danielle Smith (Burr & Forman) speaks with Simon Kucher & Partners’ Eddie Hartman. Hartman’s blend of tech and legal backgrounds shines through as he answers these questions and explains his firsthand experiences in quantifying value in a way that leaves clients and your firm happy.

The LMA Regional Spotlight series features episodes produced by LMA’s regions, covering timely topics important to legal marketers.

Episode: 49

Series: Strategies LIVE!

Episode Description:

The July/August issue of "Strategies" magazine is all about using communication and PR tactics to differentiate your firm. But how can legal marketers turn those strategies inward to help support their department? In this episode of Strategies LIVE! Hear from Iris Jones (McNees Wallace & Nurick) and Andrew Scott (Seward & Kissel LLP) on ways they help show the value of their department, as well as strategies for recovering from “bad press” within your firm.

Speakers:

Iris Jones, McNees Wallace & Nurick

Andrew Scott, Seward & Kissel LLP

Relevant Links:

Read the July/August 2019 issue of "Strategies" magazine online at www.legalmarketing.org/strategies.

Series Description:

The LMA Strategies LIVE! podcast series examines subject matters and issues affecting legal marketers and the work that we do. This podcast series expands on content found in the "Strategies" publication and elevates expert insights advancing legal marketing.