LMA Podcast

Episode: 48

Series: LMA SIG Share-Out

Episode Description:

What is your firm’s content strategy? How is that strategy providing the best outcomes in business development? In the latest episode of the LMA Podcast, John Buchanan (Sheppard Mullin) speaks with STET’s Susan Kostal. Kostal helps explain what exactly a content strategy is, why it is important, how to best implement it and more.

Speakers:

John Buchanan (Sheppard Mullin)

Susan Kostal (STET)

Series Description:

The LMA SIG Share-Out series spotlights episodes from one or more of LMA’s 10 Shared Interest Groups. This series features best practices, education and more on the hottest topics in legal marketing.

Episode: 47

Series: LMA SIG Share-Out

Episode Description:

How do you get your content noticed? In the latest episode of the LMA Podcast, John Buchanan (Sheppard Mullin), gains insight from Greentarget’s Brandon Copple and John Matthew “JM” Upton. Copple and Upton discuss the various ways to leverage storytelling in a B2B setting to help firms better connect with clients.

Speakers:

John Buchanan (Sheppard Mullin)

Brandon Copple (Greentarget)

John Matthew “JM” Upton (Greentarget)

Series Description:

The LMA SIG Share-Out series spotlights episodes from one or more of LMA’s 10 Shared Interest Groups. This series features best practices, education and more on the hottest topics in legal marketing.

Episode: 46

Series: Strategies LIVE!

Episode Description:

How can legal marketers collaborate with clients and colleagues to not only improve delivery of legal service, but deepen client relationships, as well?

This episode of Strategies LIVE! is coincides with the subject matter featured in the May/June issue of "Strategies" magazine. In this episode, Peter Hitson, director of legal project management and practice management at Carlton Fields, helps us look at these topics through the lens of legal project management. In a conversation with host Anne Flanegan, senior business development and proposal manager at Carlton Fields, he shares real life examples to illustrate best practices.

Speakers:

Peter Hitson, Director of legal project management and practice management, Carlton Fields

Anne Flanegan, Senior business development and proposal manager, Carlton Fields

Relevant Links:

Read the May/June 2019 issue of "Strategies" magazine online at www.legalmarketing.org/strategies.

Series Description:

The LMA Strategies LIVE! podcast series examines subject matters and issues affecting legal marketers and the work that we do. This podcast series expands on content found in the "Strategies" publication and elevates expert insights advancing legal marketing.

Episode: 45

Series: P3cast

Episode Description:

P3 — The Practice Innovation Conference is back with an all-new episode of the P3cast series, celebrating the P3 Women's Initiative Network. Listen as Madison Toft (Perkins Coie LLP) chat with Rebecca Benavides (Microsoft)about mindfulness in the legal industry.

Speakers:

Madison Toft, Strategic pricing manager, Perkins Coie LLP

Rebecca Benavides, Director of legal business, Microsoft

Series Description:

LMA's P3cast series is a collection of podcast episodes related to pricing, project management, process improvement and practice innovation in law firms, in support of the LMA P3 Conference and Client Value Shared Interest Group (SIG).

Episode: 44

Series: P3cast

Episode Description:

Tune in as Natasha Edlow (director of pricing analytics and project management, Covington & Burling) chats with pre-conference presenter Catherine Alman MacDonagh, ESQ. (chief executive officer and co-founder, Legal Lean Sigma Institute / Legal Mocktail / LSSO) about process improvement and project management. The discussion specifically focuses on how process improvement and project management are linked to the P+ Ecosystem.

Speakers:

Natasha Edlow, Director of pricing analytics and project management, Covington & Burling

Catherine Alman MacDonagh, ESQ., Chief executive officer and co-founder, Legal Lean Sigma Institute / Legal Mocktail / LSSO

Series Description:

LMA's P3cast series is a collection of podcast episodes related to pricing, project management, process improvement and practice innovation in law firms, in support of the LMA P3 Conference and Client Value Shared Interest Group (SIG).

Episode: 43

Series: Strategies LIVE!

Episode Description:

Book smarts can get you only so far, and undervaluing emotional intelligence (EI) could be your biggest blockade to professional success. The March/April 2019 issue of LMA's "Strategies" magazine dives into effective leadership, and includes an article authored by Talia Raoufpur, business development and marketing assistant at Allen Matkins Leck Gamble Mallory and Natsis LLP, on the importance of EI for managing yourself and others. In this episode of the Strategies LIVE! podcast series, Talia speaks with Rich Bracken, director of coaching at Society 54 and professor of leadership at the University of Kansas, to expand on the relationship between EI and effective leadership.

Speakers:

Talia Raoufpur, Business development and marketing assistant, Allen Matkins Leck Gamble Mallory and Natsis LLP

Rich Bracken, Director of coaching, Society 54 and professor of leadership at the University of Kansas

Relevant Links:

Read the March/April 2019 issue of "Strategies" magazine online at www.legalmarketing.org/strategies.

Series Description:

The LMA Strategies LIVE! podcast series examines subject matters and issues affecting legal marketers and the work that we do. This podcast series expands on content found in the "Strategies" publication and elevates expert insights advancing legal marketing.

Episode: 42

Series: LMA Leaders

Episode Description:

Innovation is changing the legal marketing field. In the latest episode of the LMA Podcast, join LMA President Cynthia Voth and Professor Michele DeStefano (professor of law, University of Miami; guest faculty, Harvard Law School Executive Education; founder and executive director, LawWithoutWalls) for an enlightening conversation on innovation, collaboration and transformation within the legal marketing field. Tune in as Michele shares advice on best practices for collaboration between legal marketers and lawyers, and how better internal communication within a law firm can help grow its business.

Speakers:

Cynthia Voth (LMA President and ‎chief client officer at ‎Miller Nash Graham & Dunn LLP)

Professor Michele DeStefano (professor of law, University of Miami; guest faculty, Harvard Law School Executive Education; founder and executive director, LawWithoutWall)

Series Description:

The LMA Leaders series provides a platform for the LMA Board of Directors and other leaders throughout the LMA community to have important conversations and share updates with the legal marketing community.

Episode: 41

Series: Strategies LIVE!

Episode Description:

Every industry is in the midst of disruption, and law firms are no different. Law firms have gotten bigger, increased in number and become more multigenerational than ever. And that has major implications for law firm leadership and marketers.

This episode of Strategies LIVE! is coincides with the subject matter featured in the January/February issue of "Strategies" magazine. This episode explores ways to push the boundaries of innovation to drive law firm success in a time of change. This conversation covers topics related to digital transformation, client centricity and web development in 2019 and beyond. Listen as Lora Wegman, marketing director at Greensfelder, Hemker & Gale, P.C., interviews Erika Ritzer, a senior partner at Finn Partners, and Shaun Quigley, a consultant for brands, marketers and agencies, regarding ways to innovate in this new legal landscape.

Speakers:

Lora Wegman, Marketing director, Greensfelder, Hemker & Gale, P.C.

Erika Ritzer, Senior partner, Finn Partners

Shaun Quigley, Consultant for brands, marketers and agencies

Relevant Links:

Read the January/February 2019 issue of "Strategies" magazine online at www.legalmarketing.org/strategies.

Series Description:

The LMA Strategies LIVE! podcast series examines subject matters and issues affecting legal marketers and the work that we do. This podcast series expands on content found in the "Strategies" publication and elevates expert insights advancing legal marketing.

Episode: 40

Series: LMA SIG Share-Out

Episode Description:

Tune in as PR pros John Buchanan (Sheppard Mullin Richter & Hampton LLP), John Corey (Greentarget), Jamie Diaferia (Infinite Global) and Ken Gary (Baretz+Brunelle) share their predictions for legal PR in 2019. They discuss:

• How law firms should harness social media in their communications strategies next year

• How to get more engagement on your content

• How firms should approach their crisis communications in 2019

• And more!

Speakers:

John Buchanan (Sheppard Mullin Richter & Hampton LLP)

John Corey (Greentarget)

Jamie Diaferia (Infinite Global)

Ken Gary (Baretz+Brunelle)

Series Description:

The LMA SIG Share-Out series spotlights episodes from one or more of LMA’s 10 Shared Interest Groups. This series features best practices, education and more on the hottest topics in legal marketing.

Episode: 39

There are countless reasons to advance diversity and inclusion (D&I) efforts at your firm, but have you considered “health and wellness” one of them? The latest episode in the StrategiesLIVE podcast series explores the idea that D&I advancement allows everyone within a firm to feel comfortable being their authentic selves. This, in turn, leads to happier team members and more cohesive teams. Listen as Emily Griesing, Marketing Manager at Griesing Law LLC, interviews Tahisha Fugate, Business Development Manager (Global) at Paul Hastings, about this critical benefit of D&I.