LMA Podcast

Episode: 28

Join host Ryan King (Ogletree Deakins) and panelist Cheryl Bame (Bame Public Relations) as they discuss all things law firm PR and communications, including:

• Educating your partners on the value of PR

• How PR fits into the overall marketing communications mix

• The fundamentals of crisis communications

• The skills PR pros need to compete in today’s market

Episode: 27

P3 — The Practice Innovation Conference is back with an all-new episode of the P3cast series, celebrating the P3 Women's Initiative Network and Women's History Month. Listen as Purvi Sanghvi (director of strategic pricing, Paul Hastings) and Kristina Lambright, ESQ. (director of pricing and legal project management, Perkins Coie) chat with Lisa Konie (senior director of legal operations, Adobe Systems; Corporate Legal Operations Consortium (CLOC) board member) and Amanda Brady (managing partner; global practice leader, law firm management, Major, Lindsey & Africa) [0:23-58:08], then stick around for a bonus interview with Sanghvi and Sherrese Smith (partner in telecommunications, media, technology, privacy and cyber security, and Internet of Things, Paul Hastings) [58:14-1:12:43]. The women share their career paths, stories of mentors gone right, and work-life balance tips.

Episode: 26

In this episode of the Strategies LIVE series, Nathan A. Darling (chief business development and marketing officer, Beveridge & Diamond, P.C.) sits down with Scott Westfahl (faculty director, Harvard Law School (HLS) Executive Education) to dig into the topic of innovative firm culture in greater detail. Press play for a riveting discussion that explores unique ways for legal marketing leaders to add tremendous value and to help foster cultures of innovation at their firms.

More from the magazine:

https://www.legalmarketing.org/strategies

Episode: 25

P3 — The Practice Innovation Conference brings you an all-new installment of P3cast featuring a very special conversation between Seyfarth Shaw's Kim Craig and Joshua "Josh" Kubicki. The two have worked together for years and were the stars of P3's amazing 2017 keynote, "The 'Intrapreneur' Dilemma: Tools Beyond the 3 Ps." Tune in to hear the two go beyond "intrapreneur" and share valuable insights on the business of law.

Episode: 24

Amber Bollman, business development manager at Barnes & Thornburg, and Yolanda Cartusciello, partner at PP&C Consulting (formerly Bernero & Press), discuss client journey mapping and how that process can be used internally within law firms to improve the marketing function and make business development initiatives more effective.

More from the magazine:

https://www.legalmarketing.org/strategies

Episode: 23

LMA President Jill Weber is joined by Connie Brenton (Sr. Director of Operations, Legal Department, NetApp, Inc.; and, President and CEO, Corporate Legal Operations Consortium) to discuss the value of data and what data law firm marketers should focus on at their firms.

https://www.legalmarketing.org

https://cloc.org/

Episode: 22

Wondering what you can do to make sure your project is noticed internationally through the 2018 Your Honor Awards? In this episode, program co-chairs Heather McCullough (Partner, Society 54) and Robert Algeri (Partner, Great Jakes Marketing Company) moderate a discussion with past award winners about project successes, the submissions process and how to capitalize on post-win recognition.

Panelists include: Andrea Maciejewski (Director of Client Development, Levenfeld Pearlstein, LLC), Courtney Marti (Marketing Communications Manager, Schwabe, Williamson & Wyatt PC), Daria Fine (Schwabe, Williamson & Wyatt PC) and Ryan King (Director of Communications, Ogletree, Deakins, Nash, Smoak & Stewart, P.C.).

https://www.legalmarketing.org/your_honor_awards

Episode: 21

Legal marketers can help their firms implement industry sector strategies, but what does it take to be successful? In this episode, LMA President Jill Weber and Dr. Heidi Gardner (Lecturer on Law, Harvard Law School; Distinguished Fellow in the Center on the Legal Profession; Faculty Program Chair, Executive Education Accelerated Leadership Program for Law Firm Partners) discuss ways you can help your firms succeed with industry-focused collaboration. They touch on how to define the elements of an effective industry sector strategy; how successful law firms implement this strategy; advice for getting commitment from your firm leaders; and much more!

Episode: 20

In the latest installment of the StrategiesLIVE Podcast, we tackle the timely topic of budgeting—helping you navigate this important initiative for your firm.

Whether you have your budgeting process nailed down or are proposing one to your firm for the first time, it helps to always be aware of the latest in best practices. Jonathan Fitzgarrald, Managing Partner at Equinox Strategy Partners and Robin Gerard, the CMO at Stradling, trade stories on their experiences, providing tips and practical takeaways that can be applied to firms of all sizes.

More from the magazine:

https://www.legalmarketing.org/strategies

Episode: 19

P3 — The Practice Innovation Conference and the LMA Client Value Shared Interest Group (SIG) are back with a brand-new edition of the P3cast series. The Call for Ideas for the 2018 conference closes on Oct. 16, 2017 so get your ideas in!

In this episode, 2018 P3 Conference Co-chair Christopher Ende (Law firm pricing and panel management leader, GE Corporate) is joined by Melissa C. Prince, Esq. (director of pricing and legal project management, Ballard Spahr LLP) and David Cambria (director of global operations - law, compliance and government relations, Archer Daniels Midland) to talk about the conference's newest educational track: Professional Development. The panel covers everything from networking to people management. Thanks for listening!

To learn more about the 2018 P3 Conference, May 14-16, visit LMA's website: bit.ly/2fJ2gM2.