Episode: 14

BoK

This edition of the Body of Knowledge podcast series covers the Technology Management domain. Tune in as Julie Kaplan (Regional Business Development Marketing and Communications Director, Greenberg Traurig), Adam Stock (Chief Marketing and Client Services Officer, Allen Matkins) and Richard Marsolais (Director of Marketing, Jaffe Raitt Heuer & Weiss) deliver sage advice on the new ways marketers communicate with their audience.

The Body of Knowledge (BoK) is a foundational resource for professional development in marketing that defines the core skills necessary for legal marketers to succeed. The BoK series on the LMA Podcast focused on how the BoK helps legal marketers today and in the future, dives deep into specific competencies within the BoK and shares insights into how legal marketers can utilize the BoK to be successful in their roles.

Episode: 13

We're back with another installment of P3cast! Right on the heels of the fifth annual conference next week, listen in as Sheri Palomaki (Director of Operations – Business Immigration Group, Seyfarth Shaw LLP) moderates a discussion on data and metrics. The episode also features Nicole Beck (Senior Manager of Strategic Pricing and Client Strategy, Buchanan, Ingersoll & Rooney PC), Christina Zust (Director of Client Technology, Bryan Cave) and Clark Davis (COO, Eversheds Sutherland (US) LLP).

Episode: 12

BoK

This edition of the Body of Knowledge podcast series covers the Marketing Management and Leadership domain. Guided by Trish Lilley (Fox Rothschild) with panelists Jill Clark (Bricker & Eckler) and Jim Durham (GrowthPlay), you will dive deep into this people-focused domain, gaining insight that will help you bring even more value to your firm.

The Body of Knowledge (BoK) is a foundational resource for professional development in marketing that defines the core skills necessary for legal marketers to succeed. The BoK series on the LMA Podcast focused on how the BoK helps legal marketers today and in the future, dives deep into specific competencies within the BoK and shares insights into how legal marketers can utilize the BoK to be successful in their roles.

Episode: 11

AFAs: Are they really an alternative anymore?

The latest P3cast breaks down alternative fee arrangements, or AFAs, and gets to the heart of its future in the law firm pricing game. Join Christopher Ende (law firm pricing and panel management leader, legal operations department, General Electric) as he chats with fellow AFA experts — and past P3 presenters! — Brad Antici (director of strategic pricing and analysis, Butler Snow LLP) and Jim Foley (director of pricing and budgeting, Hunton & Williams LLP).

Episode: 10

In this episode of the LMA Podcast our P3cast series continues with Keith Maziarek (senior director of client value, Perkins Coie LLP) as he sits down with client engagement experts on both the law firm and client sides. Featured experts include Esther Bowers (director of client service initiatives, Barnes & Thornburg LLP), Ken Callander (managing principal, Value Strategies LLC), Mike Duffy (director of client services, King & Spalding), Lisa Konie (senior director of legal operations, Adobe Systems; Corporate Legal Operations Consortium (CLOC) board member) and Tom Orrison (director of legal procurement, Microsoft Corporation). Listen as they discuss the basics of client engagement and some of the best ways that both sides can work together.

Episode: 9

Originally recorded as part of a Facebook Live series on March 28 at the 2017 LMA Annual Conference, listen in as several attendees talk legal marketing technology and share insights from the conference.

Participants:

Ian Turvill, Chief Marketing Officer, Freeborn & Peters LLP

Rachel Shields Williams, Business Development Manager, Sidley Austin LLP

Adrian Dayton, Founder, Clear View Social

Adrian Lurssen, Co-founder, JD Supra

Guy Alvarez, Found and Chief Engagement Officer, Good2bSocial

Watch the entire Facebook Live series of videos:

Facebook - https://www.facebook.com/pg/LegalMarketingAssociation/videos/

YouTube - https://www.youtube.com/playlist?list=PL7SwhZ-S7_z_gGDJw5507nYe58ZlY1a-A

Episode: 8

BoK

Welcome to the latest installment of the Body of Knowledge (BoK) podcast series. In this episode, our panelists discuss the client services domain. Join Jennifer Ahner (director of major accounts and proposals, Ogletree Deakins), Silvia Coulter (principal, LawVision Group) and Nathaniel Slavin (partner, Wicker Park Group) for a thought-provoking conversation on the state of client service initiatives today, and where they see things going in the next year.

The Body of Knowledge (BoK) is a foundational resource for professional development in marketing that defines the core skills necessary for legal marketers to succeed. The BoK series on the LMA Podcast focused on how the BoK helps legal marketers today and in the future, dives deep into specific competencies within the BoK and shares insights into how legal marketers can utilize the BoK to be successful in their roles.

Episode: 7

"Godfather" of P3 Toby Brown (chief practice management officer, Perkins Coie LLP), Chip Cherry (consultant, The Pennsy Group LTD Consulting Services) and Pratik Patel (vice president of legal business solutions, Elevate Services, Inc.) discuss the value of Outside Counsel Guidelines, or OCGs, and share success stories and challenges, using examples of real-life implementation.

Episode: 6

BoK

This edition of the Body of Knowledge podcast series covers the Communications domain. Guided by Wendy Bernero (Bernero & Press LLC) with panelists Jennifer Ahner (Ogletree Deakins) and Amber Bollman (Barnes & Thornburg) you will dive deep into this ever-critical domain, highlighting tips that go beyond the typical communications topics.

The Body of Knowledge (BoK) is a foundational resource for professional development in marketing that defines the core skills necessary for legal marketers to succeed. The BoK series on the LMA Podcast focused on how the BoK helps legal marketers today and in the future, dives deep into specific competencies within the BoK and shares insights into how legal marketers can utilize the BoK to be successful in their roles.

Episode: 5

BoK

"Being a lawyer is a profession, but running a law firm is a business.” Geoffrey Frost (Bondurant, Mixson & Elmore LLP), moderator of this third installment in the Body of Knowledge podcast series, kicks off the episode with a thought-provoking quote on the Business of Law. Listen along as Frost is joined by LMA Education Advisory Counsel members and legal marketing experts Ian Turvill (Freeborn & Peters LLP) and Marcie Shunk (The Tilt Institute)to discuss this critical domain, touching on such topics as alternative ways of attracting capital, the recent shift in the spectrum of legal services, and why it’s critical to invest time into thinking differently and finding new approaches to running a law firm.

The Body of Knowledge (BoK) is a foundational resource for professional development in marketing that defines the core skills necessary for legal marketers to succeed. The BoK series on the LMA Podcast focused on how the BoK helps legal marketers today and in the future, dives deep into specific competencies within the BoK and shares insights into how legal marketers can utilize the BoK to be successful in their roles.