Episode: 6

BoK

This edition of the Body of Knowledge podcast series covers the Communications domain. Guided by Wendy Bernero (Bernero & Press LLC) with panelists Jennifer Ahner (Ogletree Deakins) and Amber Bollman (Barnes & Thornburg) you will dive deep into this ever-critical domain, highlighting tips that go beyond the typical communications topics.

The Body of Knowledge (BoK) is a foundational resource for professional development in marketing that defines the core skills necessary for legal marketers to succeed. The BoK series on the LMA Podcast focused on how the BoK helps legal marketers today and in the future, dives deep into specific competencies within the BoK and shares insights into how legal marketers can utilize the BoK to be successful in their roles.

Episode: 5

BoK

"Being a lawyer is a profession, but running a law firm is a business.” Geoffrey Frost (Bondurant, Mixson & Elmore LLP), moderator of this third installment in the Body of Knowledge podcast series, kicks off the episode with a thought-provoking quote on the Business of Law. Listen along as Frost is joined by LMA Education Advisory Counsel members and legal marketing experts Ian Turvill (Freeborn & Peters LLP) and Marcie Shunk (The Tilt Institute)to discuss this critical domain, touching on such topics as alternative ways of attracting capital, the recent shift in the spectrum of legal services, and why it’s critical to invest time into thinking differently and finding new approaches to running a law firm.

The Body of Knowledge (BoK) is a foundational resource for professional development in marketing that defines the core skills necessary for legal marketers to succeed. The BoK series on the LMA Podcast focused on how the BoK helps legal marketers today and in the future, dives deep into specific competencies within the BoK and shares insights into how legal marketers can utilize the BoK to be successful in their roles.

Episode: 4

BoK

Welcome to episode two in the Body of Knowledge (BoK) series! With an introduction from host Ian Turvill, listen as members of the LMA Education Advisory Council discuss the BoK's Business Development domain. Experts include Amber Bollman (Barnes & Thornburg), Geoffrey Frost (Bondurant, Mixson & Elmore, LLP) and Sally Schmidt (Schmidt Marketing, Inc.). The Business Development domain focuses around the core skill of "business development" and how it drives new business and increased revenue for law firms — both directly and indirectly — through client and prospect outreach, attorney coaching and mentoring, and market intelligence.

The Body of Knowledge (BoK) is a foundational resource for professional development in marketing that defines the core skills necessary for legal marketers to succeed. The BoK series on the LMA Podcast focused on how the BoK helps legal marketers today and in the future, dives deep into specific competencies within the BoK and shares insights into how legal marketers can utilize the BoK to be successful in their roles.

Episode: 3

BoK

Listen in as podcast host Ian Turvill (CMO, Freeborn & Peters LLP), moderator Holly Amatangelo (education director, LMA) and Tricia Lilley (CMO, Fox Rothschild LLP) share an overview of LMA's Body of Knowledge (BoK). This episode serves as part one in a series that will go over the BoK and its six domains. To learn more about the BoK, visit LMA's website: http://bit.ly/2fJ1C1K.

The Body of Knowledge (BoK) is a foundational resource for professional development in marketing that defines the core skills necessary for legal marketers to succeed. The BoK series on the LMA Podcast focused on how the BoK helps legal marketers today and in the future, dives deep into specific competencies within the BoK and shares insights into how legal marketers can utilize the BoK to be successful in their roles.

Episode: 2

As we look to the fifth anniversary of P3 - The Practice Innovation Conference, podcast host and LMA member Ian Turvill intros a discussion with 2017 P3 Conference Co-chair Michael Byrd (director of financial operations - North America, Baker & McKenzie) and an amazing panel of accomplished legal business professionals — Purvi Sanghvi (director of strategic pricing, Paul Hastings), Sharon Quaintance (senior director, HBR Consulting) and Hushmand "Hush" Jonathan Cott (strategic pricing and legal project management, Covington) — on professional development in this ever-growing professional niche.

To learn more about and register for 2017's P3 Conference, May 16-17, visit LMA's website: http://bit.ly/2fJ2gM2.

Episode: 1

Welcome to the LMA Podcast! Host and LMA member (and volunteer) Ian Turvill talks about what you can expect to hear from the LMA Podcast in its first season.