LMA Podcast

Episode: 38

With an uptick in competition in the legal market, it’s time to find new ways to engage with prospects and clients — and that means focusing on the big “s” word: sales. This episode of the Strategies LIVE podcast series builds on the Sept/Oct issue of Strategies magazine by diving into law firm sales. Listen as Jennifer O’Leary Cathell, director of marketing and business development at Partridge Snow & Hahn, and Mo Bunnell, founder and CEO of Bunnell Idea Group, discuss how Mo’s tried-and-true business development techniques can help you make a measurable impact in your firm.

More from the magazine:

https://www.legalmarketing.org/strategies

Other resources:

https://mobunnell.lpages.co/createdemandcourse/

https://mobunnell.com/book/

Episode: 37

As technology advances at the speed of light, law firms and alternative legal service providers scramble to keep pace. The July/August issue of Strategies magazine is all about moving the needle toward tech, and this episode of the Strategies LIVE series brings together two contributors from the issue to continue the discussion. Adam Stock (chief information officer, Allen Matkins) and Jennifer Klyse (principal, Klyse Advisory Group LLC) share their thoughts on how to define tech implementation KPIs, the next big thing in legal marketing tech, and the tech tool that has had the greatest effect on the way they do their jobs.

More from the magazine:

https://www.legalmarketing.org/strategies

Episode: 36

How has your firm worked competitive intelligence into your marketing plans? In this episode of the LMA podcast, special guests Marcie Borgal Shunk, Leonard Fuld, and Mark Greene, Ph.D. discuss the basics of competitive intelligence and how to implement it at your firm to stand apart.

https://www.legalmarketing.org/lma-cic

Episode: 35

In the latest installment of the podcast, Ryan King (Director of Communications, Ogletree Deakins) and Elizabeth Petit (Managing Editor and Director of Research & Development, Best Lawyers) discuss strategies for getting your lawyers and law firms recognized in Best Lawyers. During the conversation, they dole out advice for working with Best Lawyers, best practices for publicizing your Best Lawyers awards, and much more.

Episode: 34

Tune in as Purvi Sanghvi (Paul Hastings LLP) and Keith Maziarek (Katten Muchin Rosenman LLP)lead a number of panelists through their highlights from this year's P3 – The Practice Innovation Conference. The panelists share their key takeaways from the top-attended sessions, highlights of what was done differently this year, and much more.

Missed P3 this year? Visit https://www.legalmarketing.org/P3 to purchase the P3 Conference recordings bundle.

Episode: 33

How do you become the legal marketer that every firm wants? The answer is through professional development, which is the focus of LMA's May/June 2018 issue of Strategies magazine. On this episode, May/June editor Amber Bollman (business development manager, Barnes & Thornburg, LLP) talks to Kate Harry Shipham (principal, KHS People), a search firm placing business development and marketing professionals at professional services companies. In their conversation, they cover everything from what firms want from their BD employees today to the current trends and challenges with professional development.

More from the magazine:

https://www.legalmarketing.org/strategies

Episode: 32

Podcasts are a great way for your law firm to showcase its thought leadership, grow its brand equity, and even bring in new business. Listen in as John Buchanan (Sheppard Mullin Richter & Hampton LLP), Heather McMichael (Shook, Hardy & Bacon) and Richard Bracken (Stinson Leonard Street LLP) share tips on launching, producing and promoting your firm's own podcast.

Episode: 31

For our latest P3cast, the Client Value SIG has brought together two industry leaders to talk about standards setting via the SALI Alliance. Tune in below to hear Adam L. Stock (Chief Information Officer, Allen Matkins) and Justin R. Ergler (Director of Alternative Fee Intelligence and Analytics, GlaxoSmithKline) talk about LMA and ALA's involvement and the recent opening of membership for the SALI Alliance. Learn more at SALI.org.

LINKS

https://www.legalmarketing.org/P3-Conference

https://www.sali.org/

Episode: 30

As litigation finance rapidly comes of age, learn how as a legal marketer you can spearhead initiatives focused on something that clients often value more than most other aspects of their legal representation: the dollars and cents cost of service.

In this edition of the Strategies LIVE series, Emily Woloschuk, co-issue editor of the March/April issue of Strategies magazine, catches up with Gretchen Lyn Koehler to expand on her topic from that issue, "Commercial Litigation Finance: The Disruptive Force Driving New Demand for Client Value."

More from the magazine:

https://www.legalmarketing.org/strategies

Episode: 29

An all-new P3cast is here! Tune in as 2018 P3 — The Practice Innovation Conference Co-chair Kristina Lamright, ESQ. (director of pricing and legal project management, Perkins Coie) chats with pre-conference presenters Mike Wong (vice president of business development, Neota Logic) and Ryan McClead (vice president of engagement and strategy, Neota Logic) about technology and tools for firms. The discussion specifically focuses on automation, which is the topic of the May 14 pre-conference session.

LINKS

https://www.legalmarketing.org/P3

https://www.legalmarketing.org/p3-pre-conference-sessions

https://www.neotalogic.com/