Episode: 24

Amber Bollman, business development manager at Barnes & Thornburg, and Yolanda Cartusciello, partner at PP&C Consulting (formerly Bernero & Press), discuss client journey mapping and how that process can be used internally within law firms to improve the marketing function and make business development initiatives more effective.

More from the magazine:

https://www.legalmarketing.org/strategies

Episode: 23

LMA President Jill Weber is joined by Connie Brenton (Sr. Director of Operations, Legal Department, NetApp, Inc.; and, President and CEO, Corporate Legal Operations Consortium) to discuss the value of data and what data law firm marketers should focus on at their firms.

https://www.legalmarketing.org

https://cloc.org/

Episode: 22

Wondering what you can do to make sure your project is noticed internationally through the 2018 Your Honor Awards? In this episode, program co-chairs Heather McCullough (Partner, Society 54) and Robert Algeri (Partner, Great Jakes Marketing Company) moderate a discussion with past award winners about project successes, the submissions process and how to capitalize on post-win recognition.

Panelists include: Andrea Maciejewski (Director of Client Development, Levenfeld Pearlstein, LLC), Courtney Marti (Marketing Communications Manager, Schwabe, Williamson & Wyatt PC), Daria Fine (Schwabe, Williamson & Wyatt PC) and Ryan King (Director of Communications, Ogletree, Deakins, Nash, Smoak & Stewart, P.C.).

https://www.legalmarketing.org/your_honor_awards

Episode: 21

Legal marketers can help their firms implement industry sector strategies, but what does it take to be successful? In this episode, LMA President Jill Weber and Dr. Heidi Gardner (Lecturer on Law, Harvard Law School; Distinguished Fellow in the Center on the Legal Profession; Faculty Program Chair, Executive Education Accelerated Leadership Program for Law Firm Partners) discuss ways you can help your firms succeed with industry-focused collaboration. They touch on how to define the elements of an effective industry sector strategy; how successful law firms implement this strategy; advice for getting commitment from your firm leaders; and much more!

Episode: 20

In the latest installment of the StrategiesLIVE Podcast, we tackle the timely topic of budgeting—helping you navigate this important initiative for your firm.

Whether you have your budgeting process nailed down or are proposing one to your firm for the first time, it helps to always be aware of the latest in best practices. Jonathan Fitzgarrald, Managing Partner at Equinox Strategy Partners and Robin Gerard, the CMO at Stradling, trade stories on their experiences, providing tips and practical takeaways that can be applied to firms of all sizes.

More from the magazine:

https://www.legalmarketing.org/strategies

Episode: 19

P3 — The Practice Innovation Conference and the LMA Client Value Shared Interest Group (SIG) are back with a brand-new edition of the P3cast series. The Call for Ideas for the 2018 conference closes on Oct. 16, 2017 so get your ideas in!

In this episode, 2018 P3 Conference Co-chair Christopher Ende (Law firm pricing and panel management leader, GE Corporate) is joined by Melissa C. Prince, Esq. (director of pricing and legal project management, Ballard Spahr LLP) and David Cambria (director of global operations - law, compliance and government relations, Archer Daniels Midland) to talk about the conference's newest educational track: Professional Development. The panel covers everything from networking to people management. Thanks for listening!

To learn more about the 2018 P3 Conference, May 14-16, visit LMA's website: bit.ly/2fJ2gM2.

Episode: 18

In today's climate, crisis communication is becoming more important than ever. What should legal marketing professionals do when stuck in crisis mode? Listen in as Ryan King (LMA PR Shared Interest Group (SIG) Co-chair), Douglas Gold (CFO and CMO, Mitchell Silberberg & Knupp LLP), Cari Brunelle (Founding Partner, Baretz+Brunelle) and Elizabeth Lampert (President, Elizabeth Lampert PR) place themselves at the center of a crisis and share their best tips and tricks.

Episode: 17

Host Erin West (media relations and communications manager, Dechert LLP) sits down with John Buchanan (Reed Smith) and Cheryl Bame (Bame Public Relations) to discuss "The Art of the Tale: Leveraging Storytelling in Law Firm Public Relations."

More from the magazine:

https://www.legalmarketing.org/strategies

Episode: 16

Proposals are a critical component to business development, but they are getting increasingly complicated. Listen in as Tracey Serber (Hogan Lovells), Alina Mendoza (Hogan Lovells), Josette Grippo (Akin Gump Strauss Hauer & Feld) and Vanessa Petrea (Akin Gump Strauss Hauer & Feld) share their lessons learned and best practices around pricing, proposals and getting partners on board with both.

Episode: 15

The legal industry is evolving, and law firms risk getting left behind if they don't evolve with it. In this episode of the LMA Podcast, special guests Ben Gilad, Ph.D., and Mark Greene, Ph.D., discuss how competitive intelligence is critical to helping law firms adapt and keep pace with the market.

https://www.legalmarketing.org/lma-cic