LMA Podcast

Episode: 68

Series: LMA SIG Share-Out

Episode Description:

Given the events that have unfolded throughout 2020, it seems like there is more news than ever. Because of this, many law firms are struggling to remain relevant and insert their firm into the news. In the latest episode of the LMA Podcast, join Kathy O’Brien (Rubenstein) and Kathryn Holmes Johnson (Sterne Kessler) as they discuss how you can break through and be part of the news cycle.

Speakers:

Kathy O’Brien (Rubenstein)

Kathryn Holmes Johnson (Sterne Kessler)

Series Description:

The LMA SIG Share-Out series spotlights episodes from one or more of LMA’s 10 Shared Interest Groups. This series features best practices, education and more on the hottest topics in legal marketing.

Episode: 67

Series: Strategies LIVE!

Episode Description:

When married together, diversity, equity and inclusion (DEI) initiatives and business development efforts can create a powerful approach to greater inclusivity within a firm. In the latest episode of Strategies LIVE!, Jacob Eidinger (Wigdor LLP) sits down with Holly Barocio and Alycia Sutor (GrowthPlay) to talk through how to make this a reality, along with ways to tactically coach lawyers to remove some of the typical barriers to DEI that often exist.

This issue of Strategies LIVE! is coincides with the subject matter featured in the November/December issue of Strategies magazine. A special thank you to this issue’s sponsors, Firmseek, Tenrec, MultiVision Digital, Jelly Digital Marketing, Clearview Social and the many partners featured in this issue’s special Partner Directory. These partners are ready to help you identify solutions that fit your firm’s needs.

Speakers:

Jacob Eidinger, Marketing coordinator, Wigdor LLP and Strategies Editorial Board member

Holly Barocio, Senior consultant, GrowthPlay

Alycia Sutor, Managing director at GrowthPlay

Relevant Links:

Read the November/December 2020 issue of "Strategies" magazine online at www.legalmarketing.org/strategies.

Series Description:

The LMA Strategies LIVE podcast series examines subject matters and issues affecting legal marketers and the work that we do. This podcast series expands on content found in the Strategies publication and elevates expert insights advancing legal marketing.

Episode: 66

Series: Sponsored Content

This podcast episode is a paid advertisement from an LMA service provider.

Episode Description:

In the latest episode of the LMA Podcast, Jelly Marketing teaches you everything you need to know on how to hold your vendors accountable. They'll give you the tools, language and support needed to fully optimize your relationships and ensure you’re maximizing the results.

Relevant Links:

• SEO for Law Firms White Paper: https://jellymarketing.ca/wp-content/uploads/2019/11/JELLY_SEO-LAW_WEB_Nov25.pdf

• Deck from Presentation: https://drive.google.com/file/d/1OAysWqGWUvIOW3vEJcWIr1TsFvrwNYXI/view?usp=sharing

• Marketing Jam Show (US and UK) and Podcast: www.marketingjam.ca

Episode: 65

Series: Strategies LIVE!

Episode Description:

How can law firms build a framework that supports diversity, equity and inclusion (DEI) in a lasting and meaningful way? In the latest episode of Strategies LIVE!, issue co-editor Julie Holton discusses how to go beyond “random acts of DEI” with Dr. Laura Quiros, a trauma-informed DEI consultant at Coston Consulting and Gia Altreche, director of business development and marketing at Newmeyer Dillion and 2020 co-chair of the LMA D&I Committee. Learn how this action starts at a personal level, the keys to creating a culture of authenticity, ways to bring clients into the conversation and more in this engaging conversation that complements the advocacy-focused issue of "Strategies" magazine.

This issue of Strategies LIVE! is coincides with the subject matter featured in the September/October issue of "Strategies" magazine. A special thank you to this issue’s sponsors, Firmseek, Kidd Aitken and Vivid Graphics. These partners are ready to help you identify solutions that fit your firm’s needs.

Speakers:

Julie Holton, Principal strategist of, mConnexions and Strategies Editorial Board member

Dr. Laura Quiros, Trauma-informed DEI consultant at Coston Consulting

Gia Altreche, Director of business development and marketing, Newmeyer Dillion and 2020 co-chair of the LMA DEI Committee.

Relevant Links:

Read the September/October 2020 issue of "Strategies" magazine online at www.legalmarketing.org/strategies.

Series Description:

The LMA Strategies LIVE! podcast series examines subject matters and issues affecting legal marketers and the work that we do. This podcast series expands on content found in the Strategies publication and elevates expert insights advancing legal marketing.

Episode: 64

Series: LMA SIG Share-Out

Episode Description:

In today’s constantly shifting market, it’s more important than ever for firms to utilize technology to streamline and enhance profitability. In the latest episode of the LMA Podcast, Pamela Foster (Pamela Powered Inc., Co-Chair of Plaintiff Firm SIG) speaks with Andrew Nasrinpay (MeanPug) about how you can use Quant Law to help you make decisions and increase profitability at your firm.

Join Pamela Foster and Andrew Nasrinpay at their #LMA20 session, “Plaintiff Firms: Increase Profitability Using Quant Law Theory.”

Speakers:

Pamela Foster, Principal, Pamela Powered Inc.

Andrew Nasrinpay, Partner, MeanPug.

Relevant Links:

Interested in joining the Plaintiff Firm SIG? Join here: https://www.legalmarketing.org/page/plaintiff-sig

Series Description:

The LMA SIG Share-Out series spotlights episodes from one or more of LMA’s 10 Shared Interest Groups. This series features best practices, education and more on the hottest topics in legal marketing.

Episode: 63

Series: Strategies LIVE!

Episode Description:

Looking for career inspiration? Tune in to the latest episode of Strategies LIVE! as Aileen Hinsch, manager of business development and practice group management at Crowell & Moring, and Jenn Smuts, chief marketing officer at Connolly Gallagher, swap stories about identifying unlikely mentors, moments they leapt into “scary” but gratifying new roles, extracurricular activities that made them better legal marketers and so much more.

This issue of Strategies LIVE! is coincides with the subject matter featured in the July/August issue of Strategies magazine. A special thank you to this issue’s sponsors, Firmseek, Tenrec and Vivid Graphics. These partners are ready to help you identify solutions that fit your firm’s needs.

Speakers:

Aileen Hinsch, Manager of business development and practice group management, Crowell & Moring

Jenn Smuts, Chief marketing officer, Connolly Gallagher

Relevant Links:

Read the July/August 2020 issue of "Strategies" magazine online at www.legalmarketing.org/strategies.

Series Description:

The LMA Strategies LIVE! podcast series examines subject matters and issues affecting legal marketers and the work that we do. This podcast series expands on content found in the "Strategies" publication and elevates expert insights advancing legal marketing.

Episode: 62

Series: LMA SIG Share-Out

Episode Description:

During these times of uncertainty, PR professionals must strive to better support journalists more than ever. In the latest episode of the LMA Podcast, Bethany Chieffallo (GKG Law, P.C.) speaks with Michael Neibauer (Washington Business Journal) about the current media environment, actionable advice for PR professionals and more.

Speakers:

Bethany Chieffallo (GKG Law, P.C.)

Michael Neibauer (Washington Business Journal)

Series Description:

The LMA SIG Share-Out series spotlights episodes from one or more of LMA’s 10 Shared Interest Groups. This series features best practices, education and more on the hottest topics in legal marketing.

Episode: 61

Series: Strategies LIVE!

Episode Description:

In this episode of Strategies LIVE!, Heather McCullough, co-founder of Society 54, and Bill Crooks, partner at Priority Search International, discuss how the current environment is rapidly changing the way law firms think about serving their clients and employees. Tune in as they talk through ways they are seeing firms adjust to flexible work schedules, appeal to new markets, provide unorthodox services for internal and external audiences and more.

Speakers:

Heather McCullough, Co-founder, Society 45

Bill Crooks, Partner, Priority Search International

Relevant Links:

Read the May/June 2020 issue of "Strategies" magazine online here: www.legalmarketing.org/strategies

Series Description:

The LMA Strategies LIVE! podcast series examines subject matters and issues affecting legal marketers and the work that we do. This podcast series expands on content found in the "Strategies" publication and elevates expert insights advancing legal marketing.

Episode: 60

Series: Well-Being in Legal

Episode Description:

In this episode, LMA President Jill Huse (Society 54) speaks with LMA Well-Being Committee co-chairs Renee Branson (RB Consulting) and Ryan King (Ogletree Deakins) about the importance of well-being and mental health in legal marketing. May is Mental Health Awareness month and now, more than ever, it is essential to put mental health first amidst the COVID-19 pandemic. Huse, Branson and King discuss the brand new Well-Being Committee and Resource Center, and give practical solutions that anyone can apply to their daily life.

Speakers:

Jill Huse, Partner at Society 54 and 2020 LMA President

Renee Branson, Founder/principal, RB Consulting and 2020 LMA Well-Being Committee co-chair

Ryan King, Director of communications, Ogletree Deakins and 2020 LMA Well-Being Committee co-chair

Relevant Links:

National Suicide Prevention Lifeline: 1-800-273-8255

Crisis Text Line: Text HOME to 741741

SAMHSA Treatment Referral Helpline: 1-877-726-4727

LMA Well-Being Resource Center: www.legalmarketing.org/page/well-being

Series Description:

LMA’s Well-Being in Legal podcast series is focused on shining a light on ways legal marketing professionals can be healthy, resilient and whole. Episodes focus on everything from mental health to physical health, mindfulness, healthy work habits and much more.

Episode: 59

Series: Strategies LIVE!

Episode Description:

In this episode, Alex MacDonald (McCarter & English) speaks with Stuart Dodds (Positive Pricing) about the importance of being confident in pricing and the approaches you should consider in the wake of COVID-19’s economic impact. MacDonald and Dodds discuss themes in Dodds’ recent Strategies article, the importance of bringing the firm into pricing conversations and how to approach pricing in the near-term economic environment.

Speakers:

Alex MacDonald, Chief client value and practice management officer, McCarter & English

Stuart Dodds, Principal, Positive Pricing

Relevant Links:

Read the full March/April 2020 issue of "Strategies" magazine online at www.legalmarketing.org/strategies.

Series Description:

The LMA Strategies LIVE! podcast series examines subject matters and issues affecting legal marketers and the work that we do. This podcast series expands on content found in the "Strategies" publication and elevates expert insights advancing legal marketing.