Episode: 74

Series: LMA Leaders

Episode Description:

In the latest LMA Podcast, Fasken’s Brenda Plowman, 2021 LMA president-elect, speaks with Hillary Sale — a recognized expert in leadership and corporate governance, and chair of the Women’s Leadership Initiative at Harvard Law School.  They discuss the importance of women in leadership and provide tools  to help women strategically navigate their careers.

Speakers:

Brenda Plowman, Chief Marketing Officer at Fasken Martineau DuMoulin LLP

Hillary Sale, Faculty Chair, Women’s Leadership Initiative and Women’s Leadership: Adapting and Advocating in a Remote Environment at Harvard Law School; Associate Dean for Strategy, Professor of Law and Professor of Management, Georgetown University

Series Description:

The LMA Leaders series provides a platform for the LMA Board of Directors and other leaders throughout the LMA community to have important conversations and share updates with the legal marketing community.

LMA members receive 10% off Harvard Law School Executive Education, including the upcoming Women’s Leadership Program. Simply answer “LMA Member” when asked about how you heard about the program.

Episode: 70

Series: LMA Regional Spotlight

Episode Description:

Tune in to the first episode in a four-part series from the LMA Southeast Region giving you the tools to help you demonstrate your value to your law firm, legal marketing peers and team members. In this episode, Marsha Redmon, Esq. (Marsha Redmon Communications) shares tips to ensure your persona is professional, articulate and inspires confidence, both virtually and in the office.

Speaker:

Marsha Redmon, Esq., Founder, Marsha Redmon Communications

Series Description:

The LMA Regional Spotlight series features episodes produced by LMA’s regions, covering timely topics important to legal marketers.

Episode: 71

Series: LMA Regional Spotlight

Episode Description:

Join the LMA Southeast Region for the second episode in a four-part series giving you the tools to help you demonstrate your value to your law firm, legal marketing peers and team members. In this episode, Kathryn Whitaker (Burr & Forman LLP) discusses how to showcase your value outside of traditional job descriptions and responsibilities.

EDITOR'S NOTE: Kathryn Whitaker is now the chief marketing officer at Burr & Forman LLP. When this podcast was recorded Kathryn Whitaker was the director of recruitment & strategy consulting at Calibrate Legal.

Speaker:

Kathryn Whitaker, Chief marketing officer, Burr & Forman LLP

Series Description:

The LMA Regional Spotlight series features episodes produced by LMA’s regions, covering timely topics important to legal marketers.

Episode: 72

Series: LMA Regional Spotlight

Episode Description:

Join the LMA Southeast Region for the third episode in a four-part series giving you the tools to help you demonstrate your value to your law firm, legal marketing peers and team members. In this episode, Heather McCullough (Society 54) discusses how to deal with an increased workload and added responsibility, including how to prioritize and talk to management.

Speaker:

Heather McCullough, Partner, Society 54

Series Description:

The LMA Regional Spotlight series features episodes produced by LMA’s regions, covering timely topics important to legal marketers.

Episode: 73

Series: LMA Regional Spotlight

Episode Description:

Join the LMA Southeast Region for the fourth episode in a four-part series giving you the tools to help you demonstrate your value to your law firm, legal marketing peers and team members. In this episode, Erin Ryan (McGuireWoods) discusses the importance of leading teams through change.

Speaker:

Erin Ryan, senior manager of business development, McGuireWoods

Series Description:

The LMA Regional Spotlight series features episodes produced by LMA’s regions, covering timely topics important to legal marketers.

Episode: 69

Series: Strategies LIVE!

Episode Description:

Captive alternative legal service providers (ALSPs) are changing the way law firms do business. In the latest episode of Strategies LIVE!, Anne Reavis (Wilson Allen) sits down with Brad Blickstein and Beatrice Seravello (Baretz+Brunelle) to talk through what a captive ALSP does, along with what opportunities exist to learn from these new entities.

This episode of Strategies LIVE! is coincides with the subject matter featured in the January/February issue of Strategies magazine. A special thank you to this issue’s sponsors, Firmseek, American Bar Association (ABA), Mind Alliance and Introhive and the many partners featured in this issue’s special Partner Directory. These partners are ready to help you identify solutions that fit your firm’s needs.

Speakers:

Anne Reavis, CRM consultant at Wilson Allen

Brad Blickstein, Partner and co-head of NewLaw practice group, Baretz+Brunelle

Beatrice Seravello, Partner and co-head of NewLaw practice group, Baretz+Brunelle

Relevant Links:

Read the January/February 2021 issue of "Strategies" online at www.legalmarketing.org/strategies.

Series Description:

The LMA Strategies LIVE! podcast series examines subject matters and issues affecting legal marketers and the work that we do. This podcast series expands on content found in the Strategies publication and elevates expert insights advancing legal marketing.

Episode: 68

Series: LMA SIG Share-Out

Episode Description:

Given the events that have unfolded throughout 2020, it seems like there is more news than ever. Because of this, many law firms are struggling to remain relevant and insert their firm into the news. In the latest episode of the LMA Podcast, join Kathy O’Brien (Rubenstein) and Kathryn Holmes Johnson (Sterne Kessler) as they discuss how you can break through and be part of the news cycle.

Speakers:

Kathy O’Brien (Rubenstein)

Kathryn Holmes Johnson (Sterne Kessler)

Series Description:

The LMA SIG Share-Out series spotlights episodes from one or more of LMA’s 10 Shared Interest Groups. This series features best practices, education and more on the hottest topics in legal marketing.

Episode: 67

Series: Strategies LIVE!

Episode Description:

When married together, diversity, equity and inclusion (DEI) initiatives and business development efforts can create a powerful approach to greater inclusivity within a firm. In the latest episode of Strategies LIVE!, Jacob Eidinger (Wigdor LLP) sits down with Holly Barocio and Alycia Sutor (GrowthPlay) to talk through how to make this a reality, along with ways to tactically coach lawyers to remove some of the typical barriers to DEI that often exist.

This issue of Strategies LIVE! is coincides with the subject matter featured in the November/December issue of Strategies magazine. A special thank you to this issue’s sponsors, Firmseek, Tenrec, MultiVision Digital, Jelly Digital Marketing, Clearview Social and the many partners featured in this issue’s special Partner Directory. These partners are ready to help you identify solutions that fit your firm’s needs.

Speakers:

Jacob Eidinger, Marketing coordinator, Wigdor LLP and Strategies Editorial Board member

Holly Barocio, Senior consultant, GrowthPlay

Alycia Sutor, Managing director at GrowthPlay

Relevant Links:

Read the November/December 2020 issue of "Strategies" magazine online at www.legalmarketing.org/strategies.

Series Description:

The LMA Strategies LIVE podcast series examines subject matters and issues affecting legal marketers and the work that we do. This podcast series expands on content found in the Strategies publication and elevates expert insights advancing legal marketing.

Episode: 66

Series: Sponsored Content

This podcast episode is a paid advertisement from an LMA service provider.

Episode Description:

In the latest episode of the LMA Podcast, Jelly Marketing teaches you everything you need to know on how to hold your vendors accountable. They'll give you the tools, language and support needed to fully optimize your relationships and ensure you’re maximizing the results.

Relevant Links:

• SEO for Law Firms White Paper: https://jellymarketing.ca/wp-content/uploads/2019/11/JELLY_SEO-LAW_WEB_Nov25.pdf

• Deck from Presentation: https://drive.google.com/file/d/1OAysWqGWUvIOW3vEJcWIr1TsFvrwNYXI/view?usp=sharing

• Marketing Jam Show (US and UK) and Podcast: www.marketingjam.ca

Episode: 65

Series: Strategies LIVE!

Episode Description:

How can law firms build a framework that supports diversity, equity and inclusion (DEI) in a lasting and meaningful way? In the latest episode of Strategies LIVE!, issue co-editor Julie Holton discusses how to go beyond “random acts of DEI” with Dr. Laura Quiros, a trauma-informed DEI consultant at Coston Consulting and Gia Altreche, director of business development and marketing at Newmeyer Dillion and 2020 co-chair of the LMA D&I Committee. Learn how this action starts at a personal level, the keys to creating a culture of authenticity, ways to bring clients into the conversation and more in this engaging conversation that complements the advocacy-focused issue of "Strategies" magazine.

This issue of Strategies LIVE! is coincides with the subject matter featured in the September/October issue of "Strategies" magazine. A special thank you to this issue’s sponsors, Firmseek, Kidd Aitken and Vivid Graphics. These partners are ready to help you identify solutions that fit your firm’s needs.

Speakers:

Julie Holton, Principal strategist of, mConnexions and Strategies Editorial Board member

Dr. Laura Quiros, Trauma-informed DEI consultant at Coston Consulting

Gia Altreche, Director of business development and marketing, Newmeyer Dillion and 2020 co-chair of the LMA DEI Committee.

Relevant Links:

Read the September/October 2020 issue of "Strategies" magazine online at www.legalmarketing.org/strategies.

Series Description:

The LMA Strategies LIVE! podcast series examines subject matters and issues affecting legal marketers and the work that we do. This podcast series expands on content found in the Strategies publication and elevates expert insights advancing legal marketing.