LMA Podcast

Episode: 88

Series: SIG Share Out

Episode Description: A client’s voice not only drives decisions, it helps create and develop decisions so firms can invest in valued relationships. In this episode of the LMA SIG Share-Out, Heather McCullough (Society 54) and Nat Slavin (Wicker Park Group) share how firms can better understand a client’s business, lessons they have learned from working with in-house counsel, tips for getting a feedback program started and more.

Speakers:

Heather McCullough, Partner and Co-Founder, Society 54

Nat Slavin, Partner and Founder, Wicker Park Group

Relevant Links:

Client feedback can be highly impactful, but is your firm utilizing it to its fullest potential? Learn how to turn feedback into a firmwide endeavor to ensure a successful and innovative client relationship in “Client Feedback Is a Firmwide Sport.” https://strategiesandvoices.org/Article-Details/client-feedback-is-a-firmwide-sport

Series Description: The LMA SIG Share-Out series spotlights episodes from one or more of LMA’s 10 Shared Interest Groups. This series features best practices, education and more on the hottest topics in legal marketing.

Episode: 87

Series: LMA SIG Share-Out

Episode Description:

At some firms, the information technology (IT) and marketing technology (MarTech) departments work in silos, while at others they work side by side. In this episode of the LMA SIG Share-Out series, Vikram Gupta and Mark A. Sportack discuss ways in which a firm’s IT team can effectively collaborate with the MarTech team and foster the relationship for further innovation.

Speakers:

Vikram Gupta, Director of Marketing, Technology & Operations, Cozen O'Connor; Co-Chair, LMA Marketing Technology SIG (moderator)

Mark A. Sportack, CIO, Various Am Law 100 Firms

Relevant Link:

The role of MarTech in legal is becoming increasingly important as all things digital is changing how firms operate and serve clients. Tune in to the Strategies LIVE! podcast “Diving Into MarTech: 4 Powerhouses Share Their Stories and Advice” for insights from four MarTech powerhouses, as they share what they wish they knew upon entering the field, debunk myths about the specialty and more: https://strategiesandvoices.org/Article-Details/diving-into-martech-4-powerhouses-share-their-stories-and-advice

Series Description:

The LMA SIG Share-Out series spotlights episodes from one or more of LMA’s 10 Shared Interest Groups. This series features best practices, education and more on the hottest topics in legal marketing.

Episode: 86

Series: LMA SIG Share-Out

Episode Description:

While public relations and business development are two very different tools, legal marketers would be remiss to operate in the mindset that these aspects should operate completely separate from one another. In this episode of the LMA SIG Share-Out series, Lisa Seidenberg (Greentarget) and Monica Ulzheimer (Alston & Bird LLP) join LMA PR & Communications SIG Co-Chairs Bethany Chieffallo (Best Best & Krieger LLP) and Heather McMichael (Shook, Hardy & Bacon LLP) to discuss best practices for aligning law firm PR strategies with business development goals.

Speakers:

Bethany Chieffallo, Marketing Communications Manager, Best Best & Krieger LLP; Co-Chair, LMA PR & Communications SIG (moderator)

Heather McMichael, Media Relations Manager, Shook, Hardy & Bacon LLP; Co-Chair, LMA PR & Communications SIG (moderator)

Lisa Seidenberg, Vice President, Media Relations, Greentarget

Monica Ulzheimer, Business Development Associate Director, Alston & Bird LLP

Relevant Link:

Law firms are constantly striving to differentiate themselves from their competitors, so it is important that they are able to show clients that they understand their business. Learn how your firm can show what it knows to help set it apart from the competition in this overview from Samantha McKenna (#samsales Consulting): https://strategiesandvoices.org/Article-Details/show-me-you-know-me

Series Description:

The LMA SIG Share-Out series spotlights episodes from one or more of LMA’s 10 Shared Interest Groups. This series features best practices, education and more on the hottest topics in legal marketing.

Episode: 85

Series: Strategies LIVE!

Episode Description:

Business development can look different firm to firm and lawyer to lawyer. In this episode of Strategies LIVE!, Robert Kohn (Kohn Communications), Kathy Mericle (Brown & Streza LLP), Nancy Myrland (Myrland Marketing & Social Media, The Lawyers’ Marketing Academy, LinkedInCourseForLawyers.com) and Todd Stanton (Stanton Law LLC) discuss the discipline of business development coaching and training, why it is important and ways to adapt it to an attorney’s specific needs.

Speakers:

Robert Kohn, Vice President, Kohn Communications

Kathy Mericle, Marketing Director, Brown & Streza LLP

Nancy Myrland, President, Myrland Marketing & Social Media; Founder, The Lawyers’ Marketing Academy and LinkedInCourseForLawyers.com (moderator)

Todd Stanton, Principal and Senior Employment Counsel, Stanton Law LLC

Relevant Links:

As the COVID-19 pandemic continues to challenge lawyers’ abilities to connect in person with existing clients and new connections, it’s important that they be adaptable and open to new networking ideas. In “Pandemic Pivots: Business Development Strategies in an Age of Virtual Insanity,” learn business development tips and ways to make old ideas new again. (https://strategiesandvoices.org/Article-Details/pandemic-pivots-business-development-strategies-in-an-age-of-virtual-insanity)

Series Description:

The LMA Strategies LIVE! podcast series examines subject matters and issues affecting legal marketers and the work that we do. This podcast series expands on Strategies & Voices content and elevates expert insights advancing legal marketing.

Episode: 84

Series: Strategies LIVE!

Episode Description:

If legal marketers and lawyers fail at client service, it can be difficult to overcome a client’s perception of a firm — even if it has produced award-winning advertising campaigns, has positive media coverage and a polished external communications plan. In this episode of the LMA Strategies LIVE! podcast, Felicity Aston (Field Law), Steve Boutwell (Kean Miller LLP) and Liz Lockett (Ice Miller LLP) discuss how to measure how well firms are providing client service and ways to capture and share these metrics firmwide.

Speakers:

Felicity Aston, Director, Business Development and Marketing, Field Law

Steve Boutwell, Chief Operating Officer, Kean Miller LLP (moderator)

Liz Lockett, Chief Business Development and Marketing Officer, Ice Miller LLP

Relevant Links:

Over the years, providing legal services has become increasingly competitive and clients now have more buying power, allowing them to pick and choose who they want representing them. Read how you and your firm can deliver client service that keeps your clientele coming back in “5 Tips to Deliver Exceptional Client Service.” (https://strategiesandvoices.org/Article-Details/5-tips-to-deliver-exceptional-client-service)

Series Description:

The LMA Strategies LIVE! podcast series examines subject matters and issues affecting legal marketers and the work that we do. This podcast series expands on Strategies & Voices content and elevates expert insights advancing legal marketing.

Episode: 83

Series Name: LMA SIG Share-Out

Episode Description:

As the world emerges from the pandemic, it’s now more important than ever before for law firms to reevaluate how they create value for clients. In this episode of the LMA SIG Share-Out series, Debra Baker (GrowthPlay), Amber Bollman (Barnes & Thornburg, LMA Client Value SIG co-chair) and Simone Hughes (Gowling WLG) discuss client experience and what it looks like in a law firm environment.

Speakers:

Debra Baker, Managing Director, GrowthPlay

Amber Bollman, Director of Client Service Initiatives, Barnes & Thornburg LLP, LMA Client Value SIG Co-Chair (Moderator)

Simone Hughes, Director of Business Development & Marketing, Gowling WLG

Relevant Links:

Join the LMA Client Value SIG as they explore the hallmarks of high-value client service in the related webinar “Elevating Client Experience in a Post-Pandemic World.” https://legalmarketing.org/Purchase/elevating_client_experience_in_a_postpandemic_world_mch

Series Description:

The LMA SIG Share-Out series spotlights episodes from one or more of LMA’s 10 Shared Interest Groups. This series features best practices, education and more on the hottest topics in legal marketing.

Episode: 82

Series Name: Strategies LIVE!

Episode Description:

From the pandemic to issues of racial and social injustice and ongoing adversity, knowing how to be an effective leader during these time has been challenging. In this episode of the LMA Strategies LIVE! podcast, hear Julie Holton, (mConnexions), Michelle Hutchison, LMSW (Resilient Minds Consulting, The Meta Center), Kathryn Scourby, CBCP (KNS Consulting LLC), and Martha Youngblood (Fahrenheit Advisors Inc.) discuss how marketing managers and leaders can help their teams and law firms through times of conflict with empathy.

Speakers:

Julie Holton, Principal Strategist and Owner, mConnexions; LMA Strategies Editorial Committee (Moderator)

Michelle Hutchison, LMSW, Owner, Resilient Minds Consulting, Founder, The Meta Center

Kathryn Scourby, CBCP, Principal, KNS Consulting LLC

Martha Youngblood, Consultant, Fahrenheit Advisors Inc.

Relevant Links:

Learn more about emotional intelligence and the importance it has on managing yourself and others in the “Critical for Effective Leadership: Emotional intelligence” Strategies LIVE! podcast. https://strategiesandvoices.org/Article-Details/lma-podcast-episode-42-critical-for-effective-leadership-emotional-intelligence

Series Description:

The LMA Strategies LIVE! podcast series examines subject matters and issues affecting legal marketers and the work that we do. This podcast series expands on Strategies & Voices content and elevates expert insights advancing legal marketing.

Episode: 81

Series Name: LMA SIG Share-Out

Episode Description:

Law firms go to great lengths to protect client information, however, the General Data Protection Regulation (GDPR) changed how companies should be protecting and managing personal information. In this episode of the LMA SIG Share-Out series, Oliver Krischik (GKG Law) and Alison Talbott (Shook, Hardy & Bacon LLP) join Heather McMichael (Shook, Hardy & Bacon LLP and LMA PR & Communications SIG co-chair) to discuss how your firm can manage GDPR changes and follow best practices.

Speakers:

Oliver Krischik, Principal, GKG Law

Alison Talbott, Chief Client Development & Marketing Officer, Shook, Hardy & Bacon LLP

Heather McMichael, Public/Media Relations Manager, Shook, Hardy & Bacon LLP; Co-Chair, LMA PR & Communications SIG (moderator)

Relevant Links:

Learn more about the EU General Data Protection Regulation (GDPR) and how it can impact your firm, including potential risks, from the previously recorded webinar “Navigating the Inbox: Understanding How GDPR Impacts You (Yes, Even You!).”

Series Description:

The LMA SIG Share-Out series spotlights episodes from one or more of LMA’s 10 Shared Interest Groups. This series features best practices, education and more on the hottest topics in legal marketing.

Episode: 80

Series: Strategies LIVE!

Episode Description:

The role of marketing technology (or MarTech) in legal is becoming increasingly important as all things digital is changing how firms operate and serve clients. Tune in for advice from four MarTech powerhouses, spanning the globe from California to London. They’ll share what they wish they knew upon entering the field, reflect on the shifting approach to MarTech in the last year, debunk myths about the specialty, advice for those seeking this career trajectory and more.

If you’ve ever wanted to dive into the world of MarTech or just dip your toes in the water, be sure to listen today.

Speakers:

Helena Lawrence, owner, Sierra Marketing LLC; co-chair, LMA Marketing Technology Shared Interest Group (SIG)

Tabitha Sinclair, marketing technology and database coordinator, Jones Walker

Trina Schultz Vogel, senior digital technology analyst, Hunton Andrews Kurth

Nicole Goodwin, client development technology and operations, Baker Botts

Relevant Links:

Learn more about “Rise of the Legal Marketing Technologist,” an LMA Annual Conference virtual pre-conference program: https://lma21.legalmarketing.org/Rise/Pre-Conference-Programs

Gain more insights from our podcast guests in a written Q&A on Strategies & Voices: https://strategiesandvoices.org/Article-Details/building-a-martech-career

Series Description:

The LMA Strategies LIVE! podcast series examines subject matters and issues affecting legal marketers and the work that we do. This podcast series expands on Strategies & Voices content and elevates expert insights advancing legal marketing.

Episode: 79

Series: Well-Being in Legal

Episode Description:

As a follow up to the recent Legal Marketing Mental Wellness survey conducted by fSquared Marketing, in partnership with the LMA, this LMA Podcast episode will feature a discussion with Lynn Foley and Denise Robinson providing tips from a wellness expert on how to manage stress, anxiety and general mental wellbeing.

Speakers:

Denise Robinson, JD, RYT 200, Founding Principal, The Still Center LLC

Lynn Foley, CEO and Co-Founder, fSquared Marketing

Series Description:

LMA’s Well-Being in Legal podcast series is focused on shining a light on ways legal marketing professionals can be healthy, resilient and whole. Episodes focus on everything from mental health to physical health, mindfulness, healthy work habits and much more.