Lo sai che...

Quando funzionano meglio gli spot?


Fonte: The PPB. Podscribe Performance Benchmark - Q1 2024

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Il Content Management System (CMS) e l’hosting dei contenuti audio


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Le metriche per l’advertising nel digital audio

Fonti:

• https://wavve.co/how-do-you-measure-the-success-of-an-audio-marketing-campaign/#:~:text=Conversion%20Rate,action%20after%20hearing%20your%20ad.
• https://podnews.net/update/megaphone-iab-certification

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Senior Executive e podcast



Fonte: Cumulus Media and Signal Hill Insights' Podcast Download – April 2024 Report


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Cosa scelgono gi ascoltatori?


Fonti:

•  From Podcast To Branded Podcast 2024. La ricerca di scenario condotta da OBE e BVA Doxa
• MAGELLAN AI: Q1 2024 Podcast advertising benchmark report

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Hosted by Audion. Visit https://www.audion.fm/privacy-policy for more information.

Gli spot non danno fastidio!


Fonte: Ad Nauseam report (by Sounds Profitable). The Ad Bargain - June 2024

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 I cacciatori di podcast


Fonti:

• From Podcast To Branded Podcast 2024. La ricerca di scenario condotta da OBE e BVA Doxa
• Ipsos Digital Audio Survey 2023

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Hosted by Audion. Visit https://www.audion.fm/privacy-policy for more information.

Quanti tipi di podcast esistono?


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Dove investono le aziende?



Fonte: MAGELLAN AI: Q1 2024 Podcast advertising benchmark report

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Copyright 2024 Audion Italy - Made with ♥ in Milan

Hosted by Audion. Visit https://www.audion.fm/privacy-policy for more information.

 I vantaggi del digital audio advertising


Fonti:

• Ipsos Digital Audio Survey 2023
• From Podcast To Branded Podcast 2024. La ricerca di scenario condotta da OBE e BVA Doxa

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Copyright 2024 Audion Italy - Made with ♥ in Milan

Hosted by Audion. Visit https://www.audion.fm/privacy-policy for more information.