Lo sai che...

Pre-Mid-Post-Rolls




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I contenuti audio digitali e gli ascoltatori



Fonti:

• Dati 2023 dell’Osservatorio Digital Content - School of Management del Politecnico di Milano - https://www.osservatori.net/it/ricerche/comunicati-stampa/contenuti-digitali-italia-mercato 
• Publicis Groupe Advertising Expenditure Forecast June 2024 - Net Net investment estimation Mln EUR. National Commercial Adv

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Il trionfo degli smart (speakers)




Fonte: The Infinite Dial In - Edison Research 2024


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Il mercato pubblicitario del digital audio



Fonti:

• Statista: digital audio usage in Europe (Spotify's global share of premium subscribers Q4 2023, by region)
• Statista market insights 2024
• Publicis Groupe Advertising Expenditure Forecast June 2024 - Net Net investment estimation Mln EUR. National Commercial Adv

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Copyright 2024 Audion Italy - Made with ♥ in Milan

Hosted by Audion. Visit https://www.audion.fm/privacy-policy for more information.

Premium vs free



Fonti:

• Statista: digital audio usage in Europe (Spotify's global share of premium subscribers Q4 2023, by region)
• Statista market insights 2024

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Cos’è il Digital Audio



Fonte: https://iab.it/wp-content/uploads/2023/01/Paper-Digital-Audio.pdf

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