This week Jeff and Dave take a look at the 5 canons of classical rhetoric, and how it is that great orators like Aeschines, Demosthenes, and Cicero gave their speeches to such successful effect. Was it nature? Were these men endowed with towering genius and preternatural giftedness? Yes, of course. Or was it nurture? Did they write speeches according to a fixed and carefully honed set of formulae? Yes, of course. This wide-ranging discussion has plenty of the nitty-gritty of the exordium, collocatio, etc., but we also look at some of the broader issues of what makes human communication effective – or not. You won't want to miss this one, especially if you are a teacher or practitioner of rhetoric. And as Aristotle explains, that's all of us.