Local Leverage

In this episode of Local Leverage, hosted by Mark Hockridge, we sit down with Dominick Felix, investor, team builder, and the architect behind one of the most dialed-in off-market lead generation systems in the real estate investment game. Dominic transitioned from a simple house hack to building a full-scale acquisition engine with systematized outreach, a vertically integrated operations team, and strategies that consistently land properties well below market value.

Dominic shares insights on:

✅ Cold calling that actually converts in 2025
✅ Building and training high-performing acquisition teams
✅ Leveraging multiple exit strategies for maximum profitability
✅ Script frameworks that win in any market condition
✅ Follow-up systems (including “Ten Days of Hell”) that close deals

If you’re a real estate investor, wholesaler, or acquisition specialist, this episode is packed with game-changing strategies you won’t want to miss!

🎧 Listen & Subscribe:
🎧 Apple: https://podcasts.apple.com/us/podcast/local-leverage/id1795083813
🎧 Spotify: https://open.spotify.com/show/69MV8neMEaenwPp2HmUTdb
🎧 Amazon: https://music.amazon.com/podcasts/95353ab5-ae11-488e-a6cc-1de91aadfee1/local-leverage

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🌐 Website https://www.propertyradar.com/learn/l...
📸 Instagram:   / localleverage_ig  
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🔗 LinkedIn: https://www.linkedin.com/in/mark-hockridge/
🔗 Instagram:https://www.instagram.com/markhockridge/

📲 Follow Dominic Felix:
🔗 Instagram: https://www.instagram.com/dispo_dom/
📘 Facebook: https://www.facebook.com/dominickpfelix/


#realestateinvesting  #wholesalingrealestate  #coldcalling   #leadgenerationtips  #realestate2025  #exitstrategies #localleveragepodcast  #offmarketdeals #realestatescripts  #realestatesales  #realestatetraining

In this episode of Local Leverage, hosted by Mark Hockridge, we sit down with John Seroka, the President of Seroka Marketing & PR. John is a bold voice in the mortgage and real estate world, helping brokers outmarket and outposition the giants.

As Rocket acquires Redfin and Mr. Cooper, independent mortgage brokers face a massive shift—and a major threat. John breaks down what this consolidation means and exactly how local pros can fight back and WIN.

John Seroka shares insights on:

✅ What Rocket’s acquisitions mean for brokers
✅ How to dominate your zip code (even with a small budget)
✅ Why niche marketing beats rate-shopping every time
✅ The power of FirstHomeIQ and financial literacy as PR
✅ Tactical partnerships with agents, CPAs, and builders

If you're an independent mortgage broker or local real estate pro, this episode is your wake-up call!

🎧 Listen & Subscribe:
🎧 Apple: https://podcasts.apple.com/us/podcast/local-leverage/id1795083813
🎧 Spotify: https://open.spotify.com/show/69MV8neMEaenwPp2HmUTdb
🎧 Amazon: https://music.amazon.com/podcasts/95353ab5-ae11-488e-a6cc-1de91aadfee1/local-leverage

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🌐 Website https://www.propertyradar.com/learn/l...
📸 Instagram:   / localleverage_ig  
📘 Facebook:   / localleveragepodcast  

📲 Follow Mark Hockridge:
🔗 LinkedIn: https://www.linkedin.com/in/mark-hockridge/
🔗 Instagram:https://www.instagram.com/markhockridge/

📲 Follow John Seroka:
🔗 LinkedIn: https://www.linkedin.com/in/johnseroka/
🌐 Website: https://www.seroka.com/
🌐 Join FirstHomeIQ: https://firsthomeiq.com/

📲 Follow Seroka Marketing & PR:
🌐 Website: https://www.seroka.com/
🔗 LinkedIn: https://www.linkedin.com/company/seroka/

#rocketmortgage  #mortgagemarketing  #localpresence  #realestatebranding  #mortgagebrokertips  #loanofficer  #localleveragepodcast #redfin #brokersarebetter #loanofficertips

In this episode of Local Leverage, hosted by Mark Hockridge, we sit down with Daniel Iskander, the Co-Founder of West Capital Lending.

Daniel transitioned from being an executive at Rocket Mortgage, to being a top producing mortgage brokers, to the now co-founding a top 3 brokerage in America. 

West Capital is now closing over $500M in volume every month, proving that aggressive growth is possible — even in one of the most challenging markets in over a decade.

Daniel shares insights on:

✅ How West Capital consistently closes $500M+ in monthly volume
✅ Winning with non-delegated correspondent lending
✅ Scaling a brokerage in high-rate environments
✅ Sales team structure and culture that drive performance
✅ Leadership principles that fuel exponential growth

If you're a mortgage professional, brokerage owner, or real estate finance leader, this episode is packed with insights that could completely shift your growth trajectory.

🎧 Listen & Subscribe:
🎧 Apple: https://podcasts.apple.com/us/podcast/local-leverage/id1795083813
🎧 Spotify: https://open.spotify.com/show/69MV8neMEaenwPp2HmUTdb
🎧 Amazon: https://music.amazon.com/podcasts/95353ab5-ae11-488e-a6cc-1de91aadfee1/local-leverage

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🔗 Checkout More Podcasts: https://www.youtube.com/playlist?list=PLAcwlSorbjF_2y1a-zelJIuMvHJJdqDEa

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🌐 Website https://www.propertyradar.com/learn/l...
📸 Instagram:   / localleverage_ig  
📘 Facebook:   / localleveragepodcast  

📲 Follow Mark Hockridge:
🔗 LinkedIn: https://www.linkedin.com/in/mark-hockridge/
🔗 Instagram:https://www.instagram.com/markhockridge/

📲 Follow Daniel Iskander:
🔗 LinkedIn: [Daniel LinkedIn]
🔗 Instagram: [Daniel Instagram]
🌐 Website: https://www.westcapitallending.com
🌐 Join West Capital Lending: https://www.westcapitallending.com/join

📲 Follow West Capital Lending:
🌐 Website: https://www.westcapitallending.com
📸 Instagram: https://www.instagram.com/westcapital_lending
📘 Facebook: https://www.facebook.com/WestCapitalLending
🔗 LinkedIn: https://www.linkedin.com/company/west-capital-lending


#MortgageBroker
#LoanOfficerLife
#MortgageTips
#RealEstateInvesting
#BusinessGrowth
#LeadershipPodcast
#DanielIskander
#WestCapitalLending
#LocalLeverage
#RealEstateFinance

In this episode of Local Leverage, hosted by Mark Hockridge, we sit down with Ben Reinberg, the Founder & CEO of Alliance Consolidated Group of Companies.

Ben transitioned from a CPA to a powerhouse in commercial real estate, where he now manages over half a billion dollars in assets and hosts the top-rated “I Own It” podcast.

Ben shares insights on:

✅ How he built a $500M commercial real estate portfolio
✅ Lead generation tactics in CRE using PR, email, and A.I.
✅ Why medical office investing is outperforming post-COVID
✅ The right way to break into commercial real estate
✅ How to identify distressed opportunities in today’s market

If you're a real estate investor, CRE professional, or entrepreneur, this episode is packed with game-changing insights you won’t want to miss!

🎧 Listen & Subscribe:
🎧 Apple: https://podcasts.apple.com/us/podcast/local-leverage/id1795083813
🎧 Spotify: https://open.spotify.com/show/69MV8neMEaenwPp2HmUTdb
🎧 Amazon: https://music.amazon.com/podcasts/95353ab5-ae11-488e-a6cc-1de91aadfee1/local-leverage

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🌐 Website https://www.propertyradar.com/learn/l...
📸 Instagram:   / localleverage_ig  
📘 Facebook:   / localleveragepodcast  

📲 Follow Mark Hockridge:
🔗 LinkedIn: https://www.linkedin.com/in/mark-hockridge/
🔗 Instagram:https://www.instagram.com/markhockridge/
📲 Follow Ben Reinberg:
🔗 LinkedIn: https://www.linkedin.com/in/benreinberg/
🔗 Instagram: https://www.instagram.com/benreinberg/
🌐 Website: https://benreinberg.com/
🌐 Join Alliance CGC: https://alliancecgc.com/

📲 Follow Alliance CGC:
🌐 Website: https://alliancecgc.com/
📸 Instagram: https://www.instagram.com/alliancecgc/
📘 Facebook: https://www.facebook.com/alliancecgc/
🔗 LinkedIn: https://www.linkedin.com/company/alliance-consolidated-group-of-companies/

#CommercialRealEstate
#MedicalOfficeInvesting
#MultifamilyInvesting
#RealEstateInvestor
#CREInvesting
#PassiveIncome
#RealEstateStrategies
#LocalLeveragePodcast
#EntrepreneurMindset

In this episode of Local Leverage, hosted by Mark Hockridge, we sit down with Russell Petty, Founder of Willow Home Loans & Chief Technology Officer at Milestone Mortgage Solutions.

Russell built his first brokerage at 21, sold its tech division for seven figures before 25, and is now ranked among the top 1% of loan officers nationwide.

He breaks down how to generate consistent mortgage leads and scale operations through smart technology and targeted audience strategies.

Russell shares insights on:

✅ How to define your specialized mission
✅ How to identify your ideal target audience
✅ How to build a consistent, scalable lead generation engine
✅ How to use technology to grow faster and smarter
✅ How to evolve from founder to growth-focused executive

If you're a mortgage broker, loan officer, or local business owner aiming to scale, this episode delivers the actionable playbook you’ve been looking for!

🎧 Listen & Subscribe:
🎧 Apple: https://podcasts.apple.com/us/podcast/local-leverage/id1795083813
🎧 Spotify: https://open.spotify.com/show/69MV8neMEaenwPp2HmUTdb
🎧 Amazon: https://music.amazon.com/podcasts/95353ab5-ae11-488e-a6cc-1de91aadfee1/local-leverage

📺 Watch More Episodes:
🔗 Checkout More Podcasts: https://www.youtube.com/playlist?list=PLAcwlSorbjF_2y1a-zelJIuMvHJJdqDEa

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🌐 Website https://www.propertyradar.com/learn/l...
📸 Instagram:   / localleverage_ig  
📘 Facebook:   / localleveragepodcast  

📲 Follow Mark Hockridge:
🔗 LinkedIn: https://www.linkedin.com/in/mark-hockridge/
🔗 Instagram:https://www.instagram.com/markhockridge/

📲 Follow Russell Petty:
🔗 LinkedIn: https://www.linkedin.com/in/russellpettyjr
📸 Instagram: https://www.instagram.com/mortgagesbyruss

📲 Follow Willow Home Loans:
📸 Instagram: (Charlotte office) https://www.instagram.com/explore/locations/103476258955552

#MortgageMarketing #WillowHomeLoans #LeadGeneration #MortgageBrokerTips #LoanOfficerSuccess #TechInMortgage #RussellPetty #LocalLeveragePodcast

In this episode of Local Leverage, sponsored by PropertyRadar, we sit down with Jason Macht, a Direct Mail Expert & Founder of WhiteSpace Solutions.

In this episode. Jason brings his expertise in fintech and performance marketing to the world of real estate, helping investors and operators scale using data-driven direct mail strategies.

Jason shares insights on:

✅ How to use direct mail to consistently generate leads
✅ Why direct mail is outperforming digital in key sectors
✅ Common mistakes business owners make with mail campaigns
✅ Data segmentation and campaign tracking best practices
✅ Multi-channel follow-up techniques to boost conversions

If you're a business owner or real estate investor looking to master direct mail as a scalable marketing channel, this episode is packed with tactical strategies and proven frameworks you won’t want to miss!

🎧 Listen & Subscribe:
🎧 Apple: https://podcasts.apple.com/us/podcast/local-leverage/id1795083813
🎧 Spotify: https://open.spotify.com/show/69MV8neMEaenwPp2HmUTdb
🎧 Amazon: https://music.amazon.com/podcasts/95353ab5-ae11-488e-a6cc-1de91aadfee1/local-leverage

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🔗 Checkout More Podcasts: https://www.youtube.com/playlist?list=PLAcwlSorbjF_2y1a-zelJIuMvHJJdqDEa

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🌐 Website https://www.propertyradar.com/learn/l...
📸 Instagram:   / localleverage_ig  
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📲 Follow Mark Hockridge:
🔗 LinkedIn: https://www.linkedin.com/in/mark-hockridge/
🔗 Instagram:https://www.instagram.com/markhockridge/

📲 Follow Jason Macht:
🔗 LinkedIn: [https://www.linkedin.com/in/jasonmacht/]
🔗 Instagram: https://www.instagram.com/jmshoe/?hl=en
🌐 Website: [https://whitespacesolutions.ai]

🎙️ Sponsored by PropertyRadar

#directmailmarketing #directmail  #localleveragepodcast  #marketingstrategy #leadgeneration #smallbusinessmarketing  #omnichannelmarketing #asktheexpert

In this episode of Local Leverage, hosted by Mark Hockridge, we sit down with Scott Morse, the Founder of Lamassu Leads - a 200-person outbound call center based in Colombia delivering qualified seller leads to real estate investors across the U.S.

Scott went from selling timeshares to building one of the most disciplined, high-output sales organizations in the industry.

In this episodScott shares insights on:

✅ Building a 200-person remote sales team from scratch
✅ Treating sales like a professional sport
✅ Turning rookies into cold call killers
✅ Generating 2.4M+ outbound calls per month
✅ Leadership, culture, and scaling with purpose

If you're a real estate investor, sales leader, or entrepreneur scaling a team, this episode is packed with game-changing insights you won’t want to miss!
🎧 Listen & Subscribe:
🎧 Apple: https://podcasts.apple.com/us/podcast/local-leverage/id1795083813
🎧 Spotify: https://open.spotify.com/show/69MV8neMEaenwPp2HmUTdb
🎧 Amazon: https://music.amazon.com/podcasts/95353ab5-ae11-488e-a6cc-1de91aadfee1/local-leverage

📺 Watch More Episodes:
🔗 Checkout More Podcasts: https://www.youtube.com/playlist?list=PLAcwlSorbjF_2y1a-zelJIuMvHJJdqDEa

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🌐 Website https://www.propertyradar.com/learn/l...
📸 Instagram:   / localleverage_ig  
📘 Facebook:   / localleveragepodcast  

📲 Follow Scott Morse:
🔗 LinkedIn: https://www.linkedin.com/in/scottmorsee/?originalSubdomain=co
🔗 Instagram: https://www.instagram.com/lamassuleads/?hl=en
🌐 Website: https://lamassuleads.com/

#SalesLeadership #RealEstateLeads #ColdCalling #OutboundSales #LeadGeneration #ScottMorse #LocalLeveragePodcast

In this episode of Local Leverage, hosted by Mark Hockridge, we sit down with Steve Hunsaker, founder of Home Service Accelerator. Steve went from knocking doors and selling payroll during COVID to building multiple 7-figure home service brands like Valley Christmas Lights and Slam Dunkin’ Junk.

Steve shares insights on:

✅ Transitioning from sales to service-based entrepreneurship
✅ Building a scalable model in a seasonal niche (Christmas lights)
✅ Why “quoting systems” make or break your business
✅ Leveraging paid ads even if you're small
✅ Structuring teams and partnerships to 10x faster

If you're a home service operator, agency owner, or entrepreneur looking to dominate your local market, this episode delivers the tactical playbook.

🎧 Listen & Subscribe:
🎧 Apple: https://podcasts.apple.com/us/podcast/local-leverage/id1795083813
🎧 Spotify: https://open.spotify.com/show/69MV8neMEaenwPp2HmUTdb
🎧 Amazon: https://music.amazon.com/podcasts/95353ab5-ae11-488e-a6cc-1de91aadfee1/local-leverage

📺 Watch More Episodes:
🔗 Checkout More Podcasts: https://www.youtube.com/playlist?list=PLAcwlSorbjF_2y1a-zelJIuMvHJJdqDEa

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🌐 Website https://www.propertyradar.com/learn/l...
📸 Instagram:   / localleverage_ig  
📘 Facebook:   / localleveragepodcast  

📲 Follow Mark Hockridge:
🔗 LinkedIn: https://www.linkedin.com/in/mark-hockridge/
🔗 Instagram:https://www.instagram.com/markhockridge/

📲 Follow Steve Hunsaker:
🔗 LinkedIn: https://www.linkedin.com/in/stevehunsaker
🔗 Instagram: https://www.instagram.com/steve_hunsaker/
🌐 Website: https://www.homeserviceaccelerator.com
🌐 Join Home Service Accelerator: https://www.homeserviceaccelerator.com

📲 Follow Home Service Accelerator:
🌐 Website: https://www.homeserviceaccelerator.com
📸 Instagram: https://www.instagram.com/homeserviceaccelerator
📘 Facebook: https://www.facebook.com/homeserviceaccelerator
🔗 LinkedIn: https://www.linkedin.com/company/home-service-accelerator

#HomeServiceBusiness #SteveHunsaker #LocalLeverage #HomeServiceAccelerator #ChristmasLightBusiness #JunkRemovalBusiness #ScalingServiceBusinesses #FacebookAdsForContractors #QuotingSystems #LocalMarketing

In this episode of Local Leverage, hosted by Mark Hockrdige, we sit down with GoGo Bethke, a Top 3% Realtor turned eXp Team Builder. As an immigrant with no leads or budget, GoGo transformed her journey - growing a 1400‑agent real estate team across 40+ states - by harnessing authentic personal branding and attraction marketing.

GoGo shares game‑changing strategies, including:

✅ Scaling a national team without paid leads or ad spend
✅ Mastering attraction marketing to draw in agents and clients
✅ Building a robust team model under the eXp umbrella
✅ Using social media as a lead-gen and recruiting engine
✅ Maintaining culture and systems while scaling fast

If you're a realtor, team leader, or entrepreneur looking to grow your business organically—this episode is your blueprint.


🎧 Listen & Subscribe:
🎧 Apple: https://podcasts.apple.com/us/podcast/local-leverage/id1795083813
🎧 Spotify: https://open.spotify.com/show/69MV8neMEaenwPp2HmUTdb
🎧 Amazon: https://music.amazon.com/podcasts/95353ab5-ae11-488e-a6cc-1de91aadfee1/local-leverage

📺 Watch More Episodes:
🔗 Checkout More Podcasts: https://www.youtube.com/playlist?list=PLAcwlSorbjF_2y1a-zelJIuMvHJJdqDEa

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🌐 Website https://www.propertyradar.com/learn/l...
📸 Instagram:   / localleverage_ig  
📘 Facebook:   / localleveragepodcast  

📲 Follow Mark Hockridge:
🔗 LinkedIn: https://www.linkedin.com/in/mark-hockridge/
🔗 Instagram:https://www.instagram.com/markhockridge/

📲 Follow GoGo Bethke:
🔗 LinkedIn: linkedin.com/in/gogobethke
🔗 Instagram: https://www.instagram.com/gogosrealestate/?hl=en
🌐 Website:https://gogobethke.com/


#realestategrowth  #exprealty  #teambuilding  #attractionmarketing  #leadgeneration  #localleveragepodcast  #nationalteams  #organicgrowth #recrutement

In this episode of Local Leverage, hosted by Mark Hockridge, we sit down with Michael Zuber, the Real Estate Investment Strategist and founder of One Rental at a Time. Michael transitioned from a corporate accounting career to full financial freedom—not through hype, but through discipline and smart real estate investing.

Michael shares insights on:

✅ Escaping the corporate rat race through real estate
✅ Lessons from losing 80% of his stock portfolio
✅ Building wealth with cash-flowing rentals
✅ The power of buy boxes and identifying “average” deals
✅ Why 2025 is the Year of the Investor and how to find the deal of the decade

If you're a real estate investor - or aspiring to be one - this episode is packed with game-changing insights you won’t want to miss!

🎧 Listen & Subscribe:
🎧 Apple: https://podcasts.apple.com/us/podcast/local-leverage/id1795083813
🎧 Spotify: https://open.spotify.com/show/69MV8neMEaenwPp2HmUTdb
🎧 Amazon: https://music.amazon.com/podcasts/95353ab5-ae11-488e-a6cc-1de91aadfee1/local-leverage

📺 Watch More Episodes:
🔗 Checkout More Podcasts: https://www.youtube.com/playlist?list=PLAcwlSorbjF_2y1a-zelJIuMvHJJdqDEa

📲 Follow Local Leverage:
🌐 Website https://www.propertyradar.com/learn/l...
📸 Instagram:   / localleverage_ig  
📘 Facebook:   / localleveragepodcast  

📲 Follow Mark Hockridge:
🔗 LinkedIn: https://www.linkedin.com/in/mark-hockridge/
🔗 Instagram:https://www.instagram.com/markhockridge/

📲 Follow Michael Zuber:
🔗 LinkedIn: https://www.linkedin.com/in/michaelzuber/
🔗 Instagram: https://www.instagram.com/onerentalatatime/
🌐 Website: https://www.onerentalatatime.com/
🌐 Join One Rental at a Time: https://www.onerentalatatime.com/

📲 Follow One Rental at a Time:
🌐 Website: https://www.onerentalatatime.com/
📸 Instagram: https://www.instagram.com/onerentalatatime/
📘 Facebook: https://www.facebook.com/onerentalatatime/
🔗 LinkedIn: https://www.linkedin.com/company/one-rental-at-a-time/

#RealEstateInvesting #OneRentalAtATime #MichaelZuber #FinancialFreedom #RealEstateStrategy #PassiveIncome #WealthBuilding #BuyAndHold #2025Investor #LocalLeveragePodcast