Local Leverage

In this episode of Local Leverage, hosted by Mark, we sit down with Brandon Vaughn, the Founder of Wyse Coatings and CEO of Home Services Brands. Brandon transitioned from running his father’s small window cleaning business to building Wyse Coatings into a multi-million dollar franchise, and now empowers thousands of entrepreneurs through AI and systemization.

Brandon shares insights on:

✅ How to know if your business is franchise-ready
✅ Building systems that scale beyond your local market
✅ Avoiding the “DIY death trap” in home services
✅ Using AI to develop SOPs, training, and automation
✅ Recruiting top-tier talent and ideal franchisees using behavioral analytics

If you're a home service entrepreneur, franchisor, or founder looking to scale, this episode is packed with game-changing insights you won’t want to miss!

🎧 Listen & Subscribe:
🎧 Apple: https://podcasts.apple.com/us/podcast/local-leverage/id1795083813
🎧 Spotify: https://open.spotify.com/show/69MV8neMEaenwPp2HmUTdb
🎧 Amazon: https://music.amazon.com/podcasts/95353ab5-ae11-488e-a6cc-1de91aadfee1/local-leverage

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📲 Follow Brandon Vaughn:
🔗 LinkedIn: https://www.linkedin.com/in/brandonvaughn/
🌐 Website: https://www.hirebus.com
🌐 Join HireBus: https://www.hirebus.com/localleverage

📲 Follow Wyse Coatings:
🌐 Website: https://www.wysecoatings.com
📸 Instagram: https://www.instagram.com/wysecoatings/
📘 Facebook: https://www.facebook.com/WyseCoatings
🔗 LinkedIn: https://www.linkedin.com/company/wysecoatings/

#FranchisingSuccess #HomeServiceBusiness #AIForBusiness #Entrepreneurship #WyseCoatings #HireBus #LocalLeverage #BusinessSystems #SmallBusinessGrowth

In this episode of Local Leverage, hosted by Mark Hockridge, we sit down with Brian Boero, the Co -Founder of 1000watt and former President of Inman News. Brian transitioned from leading one of real estate's most influential publications to launching a powerhouse branding agency that has redefined positioning across the real estate ecosystem.

Brian Boero shares insights on:

✅ Why most real estate agents struggle to differentiate
✅ The branding mistakes that cost small businesses big
✅ How to build trust and authority with the "First, Best, Only" framework
✅ The dangers of AI homogenization in marketing
✅ How independent brokerages can thrive despite industry consolidation

If you're a real estate agent, mortgage professional, or small business owner, this episode is packed with game-changing insights you won’t want to miss!

🎧 Listen & Subscribe:
🎧 Apple: https://podcasts.apple.com/us/podcast/local-leverage/id1795083813
🎧 Spotify: https://open.spotify.com/show/69MV8neMEaenwPp2HmUTdb
🎧 Amazon: https://music.amazon.com/podcasts/95353ab5-ae11-488e-a6cc-1de91aadfee1/local-leverage

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📲 Follow Brian Boero:
🔗 LinkedIn: https://www.linkedin.com/in/brianboero/
🌐 Website: https://1000watt.net
🌐 Join 1000watt: https://1000watt.net/work-with-us/

📲 Follow 1000watt:
🌐 Website: https://1000watt.net
📸 Instagram: https://www.instagram.com/1000watt_brand/
📘 Facebook: https://www.facebook.com/1000wattBrand
🔗 LinkedIn: https://www.linkedin.com/company/1000watt/

#realestatebranding #localleverage #smallbusinessmarketing  #realestatemarketing  #1000watt  #brandstrategy  #aiinmarketing  #realtortips  #mortgagemarketing  #realestatepodcast  #branddifferentiation  #positioning  #realestateindustry  #proptech  #inman #branding #brandidentity

In this episode of Local Leverage, hosted by Mark Hockridge, we sit down with Angela Duncan, the Founder of Empower HER Money. Angela transitioned from growing up in Section 8 housing to building a $2B+ real estate empire and later launching a thriving financial coaching platform for women entrepreneurs.

Angela shares insights on:

✅ Building a top 10 RE/MAX office with $2B+ in sales
✅ Scaling and selling an insurance agency in a tough market
✅ Best practices for navigating SBA loans and business exits
✅ Mindset shifts from scarcity to abundance
✅ Empowering women to build wealth and take control of their financial futures

If you're a woman entrepreneur or aspiring business owner, this episode is packed with game-changing insights you won’t want to miss!

🎧 Listen & Subscribe:
🎧 Apple: https://podcasts.apple.com/us/podcast/local-leverage/id1795083813
🎧 Spotify: https://open.spotify.com/show/69MV8neMEaenwPp2HmUTdb
🎧 Amazon: https://music.amazon.com/podcasts/95353ab5-ae11-488e-a6cc-1de91aadfee1/local-leverage

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📲 Follow Angela Duncan:
🔗 LinkedIn: https://www.linkedin.com/in/empowerhermoney/
🔗 Instagram: https://www.instagram.com/angela.c.duncan/
🌐 Website: https://www.empowerhermoney.com/

#womeninbusiness #empower #financialfreedom #womenentrepreneurs #wealthbuilding #mindsetmatters #sbaloans #businessexitstrategy

In this episode of Local Leverage, hosted by Mark Hockridge, we sit down with Ian Ross, the visionary behind the Vivid Selling framework and a sought-after sales strategist for high-ticket solopreneurs and small businesses. Ian transitioned from commission-only life insurance sales in New York to top-tier solar and tech sales roles before becoming a highly effective sales coach and entrepreneur at Disruptors.

Ian Ross shares insights on:

✅ How gamifying your sales process transforms results
✅ The mindset shift that tripled his sales overnight
✅ Why “commission breath” is killing your deals
✅ How to tap into your prospect’s emotional brain (limbic system)
✅ Why most sales teams fail—and what to do instead

If you're a small business owner, solopreneur, or sales leader looking to dramatically increase your close rate while staying authentic and consistent, this episode is packed with game-changing insights you won’t want to miss!

🎧 Listen & Subscribe:
🎧 Apple: https://podcasts.apple.com/us/podcast/local-leverage/id1795083813
🎧 Spotify: https://open.spotify.com/show/69MV8neMEaenwPp2HmUTdb
🎧 Amazon: https://music.amazon.com/podcasts/95353ab5-ae11-488e-a6cc-1de91aadfee1/local-leverage

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📸 Instagram:   / localleverage_ig  
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🔗 LinkedIn: https://www.linkedin.com/in/mark-hockridge/
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📲 Follow Ian Ross:
🔗 LinkedIn: https://www.linkedin.com/in/ianhross/
🔗 Instagram: https://www.instagram.com/vividselling/
🌐 Website: https://www.disruptors.com/coaching
🌐 Join Disruptors: https://www.disruptors.com/gettingstarted

📲 Follow Disruptors:
🌐 Website: https://www.disruptors.com/coaching
📸 Instagram: https://www.instagram.com/realestatedisruptors/?hl=en
📘 YouTube: https://www.youtube.com/@DisruptorsPodcast

#SalesTraining #VividSelling #IanRoss #LocalLeverage #SalesMindset #HighTicketSales #SmallBusinessGrowth #Disruptors #SalesFrameworks #Entrepreneurship #SalesCoaching

In this episode of Local Leverage, hosted by Mark Hockridge, we sit down with Thach Nguyen, the Founder of Thach Real Estate Group and Springboard to Wealth. Thach transitioned from arriving in the U.S. as a Vietnamese refugee to becoming a top-producing real estate agent, investor, developer, social media sensation and transformational wealth coach.

Thach shares insights on:

✅ Using the BRRRR strategy to build massive rental wealth
✅ Why door-knocking 100 homes a day changed his life
✅ How he partners with nonprofits to house transitioning families
✅ The power of ADUs and forced equity in high-demand markets
✅ His mission to help everyday people achieve generational wealth

If you're a real estate agent, investor, or entrepreneur, this episode is packed with practical strategies and inspiration to level up your business and your life!

🎧 Listen & Subscribe:
🎧 Apple: https://podcasts.apple.com/us/podcast...
🎧 Spotify: https://open.spotify.com/show/69MV8ne...
🎧 Amazon: https://music.amazon.com/podcasts/953...

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📲 Follow Mark Hockridge:
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📲 Follow Thach Nguyen:
🔗 LinkedIn: https://www.linkedin.com/in/thachnguyen
🔗 Instagram: https://www.instagram.com/thachnguyen
🎵 TikTok: https://www.tiktok.com/@thachnguyen
🌐 Website: https://www.thachnguyen.com
🌐 Join Springboard to Wealth: https://www.springboardtowealth.com

📲 Follow Thach Real Estate Group:
🌐 Website: https://www.thachrealestategroup.com
📸 Instagram: https://www.instagram.com/thachrealestategroup
📘 Facebook: https://www.facebook.com/ThachRealEstateGroup
🔗 LinkedIn: https://www.linkedin.com/company/thach-real-estate-group

#ThachNguyen #RealEstateInvesting #BRRRRStrategy #GenerationalWealth #ADUInvesting #RealEstateCoach #SpringboardToWealth #LocalLeveragePodcast #ImmigrantSuccessStory #PassiveIncome #FinancialFreedom #WealthBuilding

In this episode of Local Leverage, hosted by Mark Hockridge, we sit down with Kyle Whissel, the CEO of Whissel Realty Group and visionary behind Fast Forward Movement, a top contributor to eXp realty's transaction volume.

Kyle transitioned from helping in his family’s commercial real estate firm to building a residential powerhouse in San Diego - now closing over $830M annually and leading a national EXP organization with over 12,000 agents. On the national stage, his Fast Forward Movement within eXp Realty closed over $55B in volume across 120,000 transactions, making it one of the top-producing real estate organizations in the U.S..

Kyle shares insights on:

✅ Scaling a real estate team to 120+ agents and $55B in national transactions
✅ Leveraging the Entrepreneurial Operating System (EOS) to build operational excellence
✅ Building partnerships with deep alignment and ironclad prenups
✅ Using AI for sales coaching, logistics, marketing & even launching his daughter's business
✅ Mastering the fundamentals of real estate while avoiding shiny object syndrome

If you're a real estate team leader, entrepreneur, or business builder, this episode is packed with game-changing insights you won’t want to miss!

🎧 Listen & Subscribe:
🎧 Apple: https://podcasts.apple.com/us/podcast/local-leverage/id1795083813
🎧 Spotify: https://open.spotify.com/show/69MV8neMEaenwPp2HmUTdb
🎧 Amazon: https://music.amazon.com/podcasts/95353ab5-ae11-488e-a6cc-1de91aadfee1/local-leverage

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📲 Follow Kyle Whissel:
🔗 LinkedIn: [https://www.linkedin.com/in/kylewhissel/]
🔗 Instagram: [https://www.instagram.com/kylewhissel/]
🌐 Website: [https://thewhisselway.com/]
🌐 Join Fast Forward Movement: [https://fastforwardmovement.com/]

📲 Follow Whissel Realty Group:
🌐 Website: [https://whisselrealty.com/]
📸 Instagram: [https://www.instagram.com/whisselrealtygroup/]
📘 Facebook: [https://www.facebook.com/WhisselRealtyGroup/]
🔗 LinkedIn: [https://www.linkedin.com/company/whissel-realty-group/]

#KyleWhissel #EOS #RealEstateLeadership #AIinRealEstate #RealEstateInvesting #FastForwardMovement #WhisselRealtyGroup #LocalLeverage #REentrepreneurship #SanDiegoRealEstate #VisionaryLeadership #AgentRecruiting #RealEstatePodcast

In this episode of Local Leverage, hosted by Mark Hockridge, we sit down with David Moerman, the Founder of Revive Services and Home Service Business Coach. David transitioned from pressure washing with a $3K budget and a RYOBI washer to building a fully systematized, million-dollar home services company.

Now, as the founder of Home Service Business Coach, he helps entrepreneurs break through revenue ceilings and scale their businesses from chaos to clarity through proven systems, smart delegation, and focused leadership.

David shares insights on:

✅ How to break through the $20K/month ceiling in your home services business
✅ Building a scalable home services business from scratch
✅ Implementing SOPs and automation to exit daily operations
✅ Creating recurring revenue through Christmas light leasing
✅ The mindset shift required to go from technician to CEO

If you're a home property service business owner stuck at a growth plateau — or just starting out — this episode is packed with game-changing insights you won’t want to miss!

🎧 Listen & Subscribe:
🎧 Apple: https://podcasts.apple.com/us/podcast/local-leverage/id1795083813
🎧 Spotify: https://open.spotify.com/show/69MV8neMEaenwPp2HmUTdb
🎧 Amazon: https://music.amazon.com/podcasts/95353ab5-ae11-488e-a6cc-1de91aadfee1/local-leverage

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📸 Instagram:   / localleverage_ig  
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🔗 LinkedIn: https://www.linkedin.com/in/mark-hockridge/
🔗 Instagram:https://www.instagram.com/markhockridge/

📲 Follow David Moerman:
🔗 LinkedIn: https://www.linkedin.com/in/davidmoerman/
🔗 Instagram: https://www.instagram.com/homeservicebusinesscoach/
🌐 Website: https://www.homeservicebusinesscoach.com/

📈 Learn More About Home Service Business Coach:
🌐 Main Site: https://www.homeservicebusinesscoach.com/
🎯 Join the Program: https://www.homeservicebusinesscoach.com/apply
📸 Instagram: https://www.instagram.com/homeservicebusinesscoach/
📘 Facebook: https://www.facebook.com/homeservicebusinesscoach

📲 Follow Revive Services:
🌐 Website: https://reviveservices.ca/
📸 Instagram: https://www.instagram.com/reviveservices/
📘 Facebook: https://www.facebook.com/revive.exteriorcleaning/
🔗 LinkedIn: https://www.linkedin.com/company/revive-services/

#HomeServices #Entrepreneurship #SmallBusinessGrowth #BusinessCoaching #BreakRevenueCeiling #ServiceIndustrySuccess #LocalLeveragePodcast #SystemsAndProcesses #DavidMoerman #HomeServiceBusinessCoach

In this episode of Local Leverage, hosted by Mark Hockridge, we sit down with Jason Prichard, the powerhouse real estate investor behind JasonPrichard.com. Jason transitioned from 15 years in corporate America to full-time real estate investor, where he has flipped over 400 properties and built an eight-figure portfolio.

Jason shares insights on:

✅ Leaving corporate America for financial freedom
✅ Building mindset resilience through failure
✅ Scaling with consistency, not shiny tactics
✅ The fundamentals of flipping and wholesaling
✅ The importance of outbound marketing and reps

If you're a real estate investor, entrepreneur, or 9-to-5er dreaming of breaking free, this episode is packed with game-changing insights you won’t want to miss!

🎧 Listen & Subscribe:
🎧 Apple: https://podcasts.apple.com/us/podcast/local-leverage/id1795083813
🎧 Spotify: https://open.spotify.com/show/69MV8neMEaenwPp2HmUTdb
🎧 Amazon: https://music.amazon.com/podcasts/95353ab5-ae11-488e-a6cc-1de91aadfee1/local-leverage

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📸 Instagram:   / localleverage_ig  
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🔗 LinkedIn: https://www.linkedin.com/in/mark-hockridge/
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📲 Follow Jason Prichard:
🔗 LinkedIn: https://www.linkedin.com/in/jasonpritchard1
🔗 Instagram: https://www.instagram.com/jasonpritchardrei
🌐 Website: https://www.jasonpritchard.com
🌐 Get the Free Toolkit: https://www.jasonpritchard.com

📲 Follow Jason’s Company:
🌐 Website: https://www.jasonpritchard.com
📸 Instagram: https://www.instagram.com/jasonpritchardrei
📘 Facebook: https://www.facebook.com/jasonpritchardrei
🔗 LinkedIn: https://www.linkedin.com/in/jasonpritchard1

#RealEstateInvesting #JasonPrichard #LocalLeverage #EntrepreneurMindset #FinancialFreedom #WholesalingRealEstate #MindsetMatters #OffMarketDeals #FromCorporateToInvestor #RealEstateEmpire #LocalBusinessSuccess

In this episode of Local Leverage, hosted by Mark Hockridge, we dive into high-performance sales systems, real estate investing, and entrepreneurship with Steve Trang, Founder of Sales Disruptors and Host of the Real Estate Disruptors Podcast.

Steve transitioned from engineer to real estate powerhouse, where he now coaches top investors and sales teams on how to master sales conversations and close more deals.

Steve shares expert insights on:

✅ Building Elite Sales Teams in Real Estate
✅ Mastering the Art of the Sales Conversation
✅ Scaling Businesses Through Sales Leadership
✅ Why Most Salespeople Fail – And How to Fix It
✅ The Mindset Shifts That Unlock Revenue Growth

Whether you're a real estate investor, sales leader, or business owner, this episode delivers actionable strategies to close more deals, lead high-performance teams, and build wealth through sales mastery.

WHAT YOU'LL LEARN IN THIS EPISODE:
✔️ Why top salespeople often fail — and how to fix their blind spots
✔️ The real difference between transactional vs. consultative sales
✔️ How to structure a sales conversation that leads prospects to sell themselves
✔️ Steve’s exact sales framework for setting expectations, extracting pain, and closing confidently
✔️ How AI is disrupting sales teams — and what you need to do now to stay ahead
✔️ The key traits to look for when building a high-performing sales team
✔️ How to use frameworks, tonality, and psychology to reduce remorse and boost retention
✔️ Why Steve’s mission to create 100+ millionaires is rooted in deep personal purpose
✔️ The biggest mistake naturally gifted salespeople make — and how to avoid income plateaus
✔️ Why empathy + assertiveness = elite closer energy

WHO IS THIS EPISODE FOR?
🏘️ Real Estate Investors ready to close more deals
💼 Sales Pros who want to master the phone
🚀 Entrepreneurs looking to scale through sales
🏆 Business Owners who want predictable, repeatable revenue

🎧 Listen & Subscribe:
🎧 Apple: https://podcasts.apple.com/us/podcast/local-leverage/id1795083813
🎧 Spotify: https://open.spotify.com/show/69MV8neMEaenwPp2HmUTdb
🎧 Amazon: https://music.amazon.com/podcasts/95353ab5-ae11-488e-a6cc-1de91aadfee1/local-leverage

📺 Watch More Episodes for Real Estate Professionals:
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📲 Follow Steve Trang:
🔗 LinkedIn: https://www.linkedin.com/in/stevetrang/
🔗 Instagram: https://www.instagram.com/stevetrang/
🌐 Website: https://www.salesdisruptors.com/
🌐 Real Estate Disruptors: https://www.realestatedisruptors.com/

📲 Follow Sales Disruptors:
🌐 Website: https://www.salesdisruptors.com/
📸 Instagram: https://www.instagram.com/salesdisruptors/
📘 Facebook: https://www.facebook.com/salesdisruptors
🔗 LinkedIn: https://www.linkedin.com/company/sales-disruptors/

#SteveTrang #RealEstateSales #SalesTraining #SalesDisruptors #RealEstateInvesting #ColdCalling #RealEstateLeads #BusinessGrowth #LocalLeverage

In this episode of Local Leverage, hosted by Mark Hockridge, we sit down with Nick Ramirez, the Co-Founder of My Home Sold and a prolific real estate investor in Southern California.

Nick transitioned from grinding out cold calls to building a 7-figure real estate investment operation that’s completed over 2,000 transactions.

On this episode Nick shares insights on:

✅ Generating high-quality inbound leads with Google PPC & TV ads
✅ Scaling a sales team with mindset, training, and film review
✅ Using data to find—and solve—seller distress signals
✅ Building brand trust through multi-channel marketing
✅ Making bold investments for long-term real estate growth

If you're a real estate investor, marketer, or entrepreneur, this episode is packed with game-changing insights you won’t want to miss!

🎧 Listen & Subscribe:
🎧 Apple: https://podcasts.apple.com/us/podcast/local-leverage/id1795083813
🎧 Spotify: https://open.spotify.com/show/69MV8neMEaenwPp2HmUTdb
🎧 Amazon: https://music.amazon.com/podcasts/95353ab5-ae11-488e-a6cc-1de91aadfee1/local-leverage

📺 Watch More Episodes:
🔗 Checkout More Podcasts: https://www.youtube.com/playlist?list=PLAcwlSorbjF_2y1a-zelJIuMvHJJdqDEa

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📸 Instagram:   / localleverage_ig  
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📲 Follow Mark Hockridge:
🔗 LinkedIn: https://www.linkedin.com/in/mark-hockridge/
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📲 Follow Nick Ramirez:
🔗 LinkedIn: https://www.linkedin.com/in/darryl-turner-341b197/
📸 Instagram: https://www.instagram.com/itsnickramirez/
🌐 Website: https://www.zillow.com/profile/NickRamirez10

#LocalLeverage #NickRamirez #RealEstateInvesting #InboundMarketing #GooglePPC #ppc #RealEstateGrowth #DistressedProperties #SalesTraining #EntrepreneurMindset