Local Love

Have you ever been stuck for content ideas? We ALL HAVE! It can be super hard coming up with creative content ideas when you’re first starting out or when you’re outside of a release cycle. A content pillar can really help you map out some of these ideas. In this podcast episode, I'll talk about the importance of using content pillars as part of your social media strategy, as well as give you some ideas on a few content pillars music artists can implement.

I've also created a free download to help you get started. Just head here to find it: https://www.locallovepodcast.com/free-downloads

I caught up with music producer and audio engineer queen - Becki Whitton (Aphir)!  We spoke about the many challenges artists have faced during lockdown in Australia - one of them being no shows and trying to connect with not only your audience but your music network/friends. 

Aphir is a well established audio engineer who has not only produced some amazing work of her own but has also produced, mixed and mastered a plethora of music (including my tracks). In this episode, she describes how being an introvert during lockdown made her fear that she would lose her person skills - the skills she has worked hard on to be able to make artists feel comfortable while being in the studio recording with her. This was a huge part of why Becki decided to stream content - as a way to interact with others and keep her people skills up! Becki gravitated towards Instagram stories as a way to not only generate content but to also give production and mixing tips. Quickly realising that Instagram wasn't the best platform for this as she couldn't easily show her computer screen where she uses Pro-Tools and Ableton she moved to Twitch - a platform traditionally used by gamers. 

Not only has Twitch allowed her to bring people on her journey of writing and producing her third album but it has let her show aside to her music that she likes more. Becki describes the pressure of a release day and how much is put into one day of releasing music, whereas for an artist the joy of writing music is generally the more fun moment and a side you rarely actually get to see. 

Listen to the full episode to find out how Twitch is a great platform for artists or check out the video here: https://youtu.be/2CIRVC9YcWg

You can find Becki here: 
Twitch: https://www.twitch.tv/aphir_/videos
Instagram: https://www.instagram.com/aphir_/
Facebook: https://www.facebook.com/aphirism 
Spotify: https://open.spotify.com/artist/5FjAJK7JsaOahbaAwIxtE4?si=S4LLGjcXSHS-E1e8IiiTMA 

When it comes to connecting with an audience through social media your main tools will be static images and copy! It can be hard to convey a message with only text, that is why you need to get creative and create a personality! Use your copy to express your tone of voice, whether it be through the use of emojis, spelling words phonetically or accentuating words by putting extra letters in there!

To get some more tips on your tone of voice head to my website here: https://locallovepodcast/podcast/episode-10-how-to-create-a-personality-through-copy 

In this week's episode, I chat about whether you need to have a website or not as a music artist or a freelancer! I'll also explore some of the different platforms such as Squarespace, Wix, Shopify, WordPress, BigCommerce and Neto and share my experience with them and what some of the pros and cons are! 

I'll also touch on how you can use Mailchimp as a landing page if you're not ready to set up a full website. 

This is all drawn on my own personal experience and I would definitely recommend trying a few platforms yourself before settling on one so you can get the best result you want!

Feel free to send me a message if you have any questions or a topic you want to be covered - [email protected]
Instagram: https://instagram.com/locallovepodcast

When it comes to being a music artist and tackling the world of social media marketing it can become quite daunting! That's why I caught up with Alice Ivy and Zac Abroms to get some tips. Annika aka Alice Ivy has just released her album Don't Sleep and is known to share on her socials an inside into her life both past and present! While Viceroyalty founder Zac Abroms is a little more on the DL with Viceroyalty's socials he sure has his own strong personal brand with witty tweets and bright fun images which occasionally feature his doggo Cherry.

Listen to this episode of Social Chats to get the inside scoop on socials for music artists!

Alice Ivy has just released her new album which you can check out here: https://aliceivy.lnk.to/Dont-Sleep

Follow Alice Ivy on socials here:
Instagram: https://www.instagram.com/aliceivymusic/
Facebook: https://www.facebook.com/aliceivymusic/
Twitter: https://twitter.com/aliceivymusic

Follow Zac Abroms/Viceroyalty here:
Instagram: https://www.instagram.com/viceroyaltymusic/
Facebook: https://www.facebook.com/viceroyalty/
Twitter: https://twitter.com/zacabroms

Video version of the episode: https://youtu.be/ASli_30Jfkg

Local Love - the social media podcast: Tune in with music artist and digital marketing whiz Laura Semple to get your dose of marketing news and tips for music artists and freelancers. 

 “I feel that social media marketing for music artists isn’t really a topic that’s spoken about. There’s SO MUCH research on social media works for retailers, B2C brands and influencers and not so much music artists. I know there’s obviously some cross over but it’s still a different thing.   There's a fine line between being an influencer, being yourself and selling a product. That’s why I thought it’d be good to chat with artists, managers and music industry people about how they navigate the social media realm””

Knowing your worth is one thing, creating a quote is another! All of these things can be hard to navigate when you set out to freelance or run your own business. This week's podcast episode is all about quoting - is it better to have a retainer, charge an hourly rate or something personalised for each individual client???

I managed to persuade my pal Sarah to get out of her comfort zone and in front of the mic.  Sarah has worked in social media marketing on some big-name brands such as BONDS, kikki.K and Vush. We started our careers in social around the same time and she is always someone I turn to when I want to know more. She is an encyclopedia for all things social media marketing. In this episode, we touch on the whole social media landscape and highlight some important things you need to think about when setting up your socials as a brand, as well as Facebook and Instagram advertising. 

I caught up with branding experts Phil and James from CSQD to get some tips on the visual side of branding. We spoke about everything from your branding doc, logo, colour pallet, website and the aesthetic of your content on social media.

Phil and James have been in the business for over ten years. The company itself has undergone a number of rebrands over the years and they're pros when it comes to the strategy behind executing a brands look and feel!

Find CSQD Here:
https://www.csqd.com.au
https://www.instagram.com/csqd.agency/
https://www.facebook.com/csqd.agency/

When it comes to launching a new business or brand it's important to really understand your brand voice! How your brand would talk the talk and walk the walk if it was a real person! I like to think of it as a character description that you'd give an actor but instead of giving it to an actor, you give it to your employees and people that may work on your brand. 

Download the brand voice starter kit here: https://bit.ly/brandingdoc