The steadfast support of locals is said to be responsible for a notable surge in Christmas spending in Kilrush.

Traders across West Clare's capital have unanimously reported an upturn in fortunes this festive period.

Nationwide, punters will spend over €3.9bn this December, as traders begin to wind down for Christmas Day.

The average household spend is also expected to hit €1,600, which is a 14% rise on last year.

Owner of Anchor Crafts in Kilrush Pauline Dunleavy says they're noticing a significant rise in business.

One of the newest additions to the town is hailing the local support for the Christmas spending boost.

Hannah O'Reilly, Owner of Clan Gift Store says the retail scene has been thriving this year.

One longstanding trader in the town has pointed to variety and understanding local needs as factors helping to boost business this year.

George Brew however from Brew's Hardware and Gifts believes the introduction of one hour parking would significantly improve economic activity in the town.

One of Clare's longest serving retailers insists buying local will always be more beneficial to a customer than buying online.

Seán Dunleavy who's been in retail over 50 years and is currently working in Patrick Bourke's Menswear says local people know what others want and more importantly what they dont.