Running isn’t just a sport—it’s a mindset. In this episode of the Localization Fireside Chat, I sit down with Christine Blanchette, Canadian TV Host, Producer of Run With It, and an inspiring voice in fitness, wellness, and media. From growing up on a hobby farm in Quebec to gracing the cover of Celebrity Online Magazine and creating her own nationally recognized TV show, Christine shares how setbacks turned into stepping stones.

💡 What you’ll learn in this episode:

✅ How Christine turned a layoff into a national media platform

✅ The link between running, discipline, and career success

✅ Why storytelling and community fuel her purpose

✅ Her refreshing take on AI: "My brainstorming friend"

✅ How she’s empowering women and creators across Canada 📌 Chapters:

⏱ 0:00 – Introduction & Welcome

⏱ 1:23 – Meet Christine Blanchette

⏱ 3:50 – From Hobby Farm to the Big Stage

⏱ 6:40 – The Birth of Run With It

⏱ 10:10 – Facing Rejection and Staying the Course

⏱ 15:42 – Bilingual Roots and Staying Connected to Quebec

⏱ 19:34 – AI in Media: Tool or Threat?

⏱ 27:00 – Women in Media: Breaking Barriers

⏱ 36:20 – Christine’s Advice: Hustle with Heart

⏱ 41:00 – Final Thoughts & Where to Follow Her

📢 Connect With Us: 🎙 Listen to the Localization Fireside Chat Podcast: 🔗 Spotify: https://open.spotify.com/show/5OoURgc29R31XPGzOWL9iX?si=608c4ad8d55b4e3d 🔗 Apple Podcasts: https://podcasts.apple.com/us/podcast/localization-fireside-chat/id1688770183 🌎 Visit My Blog: 🔗 www.robinayoub.blog 📩 Let’s Connect: 🔗 LinkedIn: https://www.linkedin.com/in/robinayoub/ 📧 Email: [email protected]

Inefficient localization processes cost businesses millions in wasted resources, poor decision-making, and failed AI implementations. In this episode of the Localization Fireside Chat, I sit down with Vincent Henderson, VP of Language AI Strategy at Lionbridge, to discuss how Lionbridge’s Aurora AI is transforming localization. 💡 What you’ll learn in this episode: ✅ How Aurora AI is revolutionizing localization workflows ✅ The critical role of AI-driven automation in quality and efficiency ✅ TRUST and REACH frameworks: strategic AI implementation ✅ The surprising accuracy of AI versus human translations ✅ How Lionbridge ensures data security and integrity in AI deployments 📌 Chapters: ⏱ 0:00 - Introduction & Welcome ⏱ 1:23 - Meet Vincent Henderson & Lionbridge ⏱ 15:22 - Understanding Aurora AI’s Transformative Impact ⏱ 23:19 - The TRUST and REACH AI Frameworks Explained ⏱ 35:49 - AI vs Human Translations: Data-Driven Insights ⏱ 41:20 - Ensuring Data Security in AI Localization ⏱ 46:20 - Insights into Emerging AI Technologies ⏱ 57:31 - Closing Thoughts & How to Connect 📢 Connect With Us: 🎙 Listen to the Localization Fireside Chat Podcast: 🔗 Spotify: https://open.spotify.com/show/5OoURgc29R31XPGzOWL9iX?si=608c4ad8d55b4e3d 🔗 Apple Podcasts: https://podcasts.apple.com/us/podcast/localization-fireside-chat/id1688770183 🌎 Visit My Blog: 🔗 www.robinayoub.blog 📩 Let’s Connect: 🔗 LinkedIn: https://www.linkedin.com/in/robinayoub/ 📧 Email: [email protected]

Dirty data costs businesses millions in wasted resources, poor decision-making, and failed AI implementations. In this episode of the Localization Fireside Chat, I sit down with Yasmine Gardner, CEO of Data Scrubber, to discuss how AI-driven automation can clean, validate, and optimize data in seconds. 💡 What you’ll learn in this episode: ✅ The true cost of dirty data on businesses ✅ How Data Scrubber works to clean up spreadsheets in seconds ✅ Real-time demo showcasing its power ✅ Why AI-powered data cleaning is the future of business efficiency ✅ How to ensure data governance and accuracy in your organization

🚀 Watch this demo and see how you can fix your data instantly!

📌 Chapters:

⏱ 0:00 - Introduction & Welcome

⏱ 1:17 - Meet Yasmine Gardner & Data Scrubber

⏱ 2:43 - What Business Problem Does Data Scrubber Solve?

⏱ 3:58 - The True Cost of Bad Data

⏱ 5:22 - Why Most Companies Are NOT Ready for AI

⏱ 6:48 - How Data Scrubber Fixes Your Data Instantly

⏱ 9:25 - Live Demo: Cleaning a Spreadsheet in Seconds

⏱ 12:51 - Can Data Scrubber Handle Large Datasets?

⏱ 14:20 - Cleaning Emails & Marketing Data

⏱ 16:46 - Ask Your Data: AI-Driven Insights

⏱ 17:34 - How Data Scrubber is Deployed (Cloud vs. On-Prem)

⏱ 20:22 - Removing Duplicates & Automating Accuracy

⏱ 23:53 - The Importance of Data Governance

⏱ 25:44 - Can Data Scrubber Remove Personal Identifiable Information?

⏱ 29:36 - Where Is Data Scrubber Today? Business Growth & Funding

⏱ 32:04 - The Power of Simple Tech Solutions

⏱ 35:10 - Closing Thoughts & How to Connect

📢 Connect With Us: 🎙 Listen to the Localization Fireside Chat Podcast: 🔗 Spotify: https://open.spotify.com/show/5OoURgc29R31XPGzOWL9iX?si=608c4ad8d55b4e3d 🔗 Apple Podcasts: https://podcasts.apple.com/us/podcast/localization-fireside-chat/id1688770183 🌎 Visit My Blog: 🔗 www.robinayoub.blog 📩 Let’s Connect: 🔗 LinkedIn: https://www.linkedin.com/in/robinayoub/ 📧 Email: [email protected]

💡 How is Multilingualism transforming global citizenship?

In this landmark 100th episode of the Localization Fireside Chat, Robin Ayoub hosts Kit Hall (Director at Language Connects Foundation, ACTFL) and Erisa Hysi (CEO & language advocate) to discuss the crucial role language learning plays in fostering cultural understanding, global communication, and resolving international conflicts. Discover how multilingualism bridges cultural gaps, ACTFL's impactful initiatives, and AI’s evolving role in language education.

We cover: ✅ Why multilingualism is essential for global citizenship ✅ Initiatives by ACTFL and the Language Connects Foundation ✅ Real-world examples of language barriers in diplomacy ✅ AI’s supportive role in language education ✅ Investing in language education for a multilingual future workforce

📌 Timestamps (Chapters): 00:00 – Welcome & Introductions 01:18 – Kit Hall on ACTFL & Language Connects Foundation 02:40 – Erisa Hysi’s Passion for Multilingualism 04:18 – Languages as Solutions to Global Conflicts 06:01 – Kit Hall’s Journey & Commitment to Language Advocacy 09:26 – Multilingualism & Cultural Understanding 16:46 – ACTFL’s Initiatives for Language Educators 23:46 – Career Pathways: Translator to Educator 34:23 – AI's Impact on Language Learning & Teaching 38:34 – Overcoming Challenges in Language Education 42:04 – Call to Action for the Language Industry 47:21 – Supporting Educators at ACTFL's Annual Conference 49:14 – Closing Remarks & Final Takeaways

🔔 Subscribe for more insightful discussions on languages, localization, and global communication!

Stay Connected with Us! 📺 Watch more episodes on YouTube: https://www.youtube.com/@L10NFiresideChat 🎙️ Spotify: https://open.spotify.com/show/5OoURgc29R31XPGzOWL9iX 🍎 Apple Podcasts: https://podcasts.apple.com/us/podcast/localization-fireside-chat/id1688770183 🌐 Connect with Kit Hall: https://www.linkedin.com/in/krhallcfre/ 🌐 Connect with Erisa Hysi: https://www.linkedin.com/in/erisa-hysi-856a8642/ 🌐 Connect with Robin Ayoub: https://www.linkedin.com/in/robinayoub/

💡 How is AI transforming the translation industry? In this episode of the Localization Fireside Chat, I sit down with Jean-François Richard, CEO of Terminotix, to explore the evolution of translation technology, AI's role in localization, and the future of CAT tools. With over 40 years of experience, Jean-François shares insights on how Terminotix is pioneering modular translation solutions, AI-driven tools like TAIGR, and on-premise vs. cloud-based translation systems. We cover: ✅ The evolution of translation from typewriters to AI-powered tools ✅ How TAIGR (Translation AI Groundings Retrieval) enhances AI-powered translation ✅ Why modular and on-premise solutions matter for security-conscious enterprises ✅ AI’s role in reducing post-editing frustration for translators ✅ The future of machine translation and context-aware AI 💬 Do you think AI will ever fully replace human translators? Or will human expertise always be essential? Share your thoughts in the comments! 📌 Timestamps (Chapters): 00:00 – Introduction & Welcome 02:11 – Jean-François Richard’s journey in translation technology 06:54 – The evolution of translation: from typewriters to AI 12:00 – What makes Terminotix’s solutions unique? 17:23 – The role of AI in translation and TAIGR technology 23:39 – Modularization vs. all-in-one translation suites 28:59 – The case for on-premise AI translation solutions 34:32 – AI’s impact on post-editing and translation quality 40:31 – The biggest challenges facing the language industry 45:57 – Future trends in translation AI & where Terminotix is heading 50:38 – Closing thoughts & final takeaways 🔔 Subscribe for more industry-leading conversations on AI, localization, and translation! Stay Connected with Us! 📺 Watch more episodes on YouTube: https://www.youtube.com/@L10NFiresideChat​ 🎙️ Listen to the podcast episode: https://www.youtube.com/playlist?list=PL_-3EJ_0ZR5gkKMYTH8KwmF2IOwlTSucd​ 🌍 Follow Robin Ayoub on LinkedIn: https://www.linkedin.com/in/robinayoub​ 🔗 Learn more about Terminotix: https://www.terminotix.com​ Feel free to explore these links to stay connected and learn more about our content and initiatives!

📌 Navigating International Business: Tariffs, Risks & Market Expansion | Localization Fireside Chat Podcast 🔔 Subscribe for more insights on global business, localization, and AI: 👉 https://www.youtube.com/@LocalizationFiresideChat 🌍 In this episode of the Localization Fireside Chat, I sit down with Adil Husain, CEO of Emerging Strategy, to discuss how businesses can navigate international markets, mitigate risks, and adapt to evolving global trade policies. From understanding tariffs to leveraging AI in market intelligence, this episode is packed with insights for companies looking to expand beyond borders. 🚀 What you'll learn in this episode: ✔️ How global businesses manage risk & tariffs ✔️ The impact of AI on market research ✔️ Strategies for successful international expansion ✔️ Case studies of companies adapting to foreign markets ✔️ Insights on localization vs. standardization in business strategy 📖 CHAPTERS: 00:00 Intro – Welcome to the Podcast 00:23 The Role of Emerging Strategy in Global Markets 02:42 Shifting to a Fully Virtual Organization 04:31 Who Uses Emerging Strategy’s Services? 06:56 Risk Mitigation & Avoiding Costly Mistakes in International Business 09:14 Standardization vs. Localization: Finding the Right Balance 11:05 Case Study: Netflix’s Localization Strategy in India 14:25 How Geopolitics & U.S. Tariffs Impact Business Expansion 16:51 The Role of AI in Market Research & Business Intelligence 20:44 Emerging Markets: Where Are the Growth Hotspots? 24:21 How AI is Transforming Market Intelligence & Global Business 28:02 Human Expertise vs. AI in International Business Strategy 32:19 The Future of Emerging Strategy & Global Expansion 38:24 Final Advice: The Key to Winning in International Markets 40:53 Closing Thoughts & How to Connect with Adil Husain 🔗 CONNECT WITH US: 🎙 Podcast on Spotify: https://open.spotify.com/show/5OoURgc29R31XPGzOWL9iX 🍏 Podcast on Apple: https://podcasts.apple.com/us/podcast/localization-fireside-chat/id1688770183 📢 Follow Robin Ayoub on LinkedIn: https://www.linkedin.com/in/robinayoub/ 📺 More Videos on Localization & Business: https://www.youtube.com/@LocalizationFiresideChat 🌍 Visit Emerging Strategy: https://www.emerging-strategy.com 📩 Interested in global expansion or localization strategy? Let's connect! 📣 HASHTAGS & TAGS FOR DISCOVERABILITY: #InternationalBusiness #GlobalExpansion #Localization #MarketStrategy #Tariffs #EmergingMarkets #AI #MarketIntelligence #LocalizationFiresideChat #BusinessPodcast #RiskManagement #GlobalTrade #BusinessGrowth #ExpansionStrategy

🚀**How can translators increase productivity, improve quality, and stay competitive in an AI-driven world?** In this episode of the Localization Fireside Chat, I sit down with Philippe Mercier, CEO of WordScope, to discuss how AI and CAT tools are transforming the translation industry.

Philippe shares how WordScope integrates AI, machine translation, and terminology management into a seamless CAT tool, helping translators work more efficiently while maintaining high-quality standards.

📌 Key Takeaways:

✅ How AI-powered CAT tools enhance translator productivity

✅ The impact of AI on the future of the translation industry

✅ Why some translators are doubling their income using AI

✅ Overcoming resistance to AI adoption in translation

✅ The balance between AI automation and human expertise

🎥 Watch Now & Discover the Future of Translation!

📢 Chapters for Easy Navigation:

00:00 – Introduction to the Localization Fireside Chat

02:00 – Meet Philippe Mercier: His Journey in Translation & AI

06:00 – What is WordScope & How It’s Changing the Game

10:00 – The Evolution of CAT Tools & AI Integration

15:00 – Translator Productivity: Can AI Really Double Your Income?

20:00 – The Role of AI in Quality Control & Proofreading

25:00 – Addressing Translator Concerns: AI as a Tool, Not a Threat

30:00 – Future of AI & CAT Tools in the Translation Industry

35:00 – What’s Next for WordScope?

40:00 – Final Thoughts & How to Get Started with AI-Powered CAT Tools

🔗 Watch the full interview here: https://youtu.be/nNeidETM2qU

📌 Connect with us:

🌍 Localization Fireside Chat Podcast:

🎧 Spotify: https://open.spotify.com/show/5OoURgc29R31XPGzOWL9iX?si=608c4ad8d55b4e3d

🎧 Apple Podcasts: https://podcasts.apple.com/us/podcast/localization-fireside-chat/id1688770183

🔗 Follow Robin Ayoub on LinkedIn: [https://www.linkedin.com/in/robinayoub/](https://www.linkedin.com/in/robinayoub/)

📧 Business Inquiries: [email protected]

📢 Don’t forget to LIKE, COMMENT, and SUBSCRIBE for more insights on AI, translation, and localization!

-Skip the Pitch Deck: Ride the AI Wave and Monetize Your Business Idea Fast- Join us for an insightful conversation with David Hirschfeld, a 35-year software development veteran and CEO of TEKYZ, as we dive into the revolutionary Launch 1st Method. Discover how startups can skip the traditional pitch deck, harness the power of AI, and monetize ideas faster than ever before. David shares lessons from his career, including overcoming startup failures, building scalable systems, and using AI to transform workflows. If you're a founder, entrepreneur, or just curious about AI's potential in business, this episode is packed with actionable strategies you won't want to miss! 💡 What You'll Learn - The secrets to pre-launch sales and early customer funding. - How AI can revolutionize business workflows. - Real-world examples of startup success and failure. Don’t forget to like, comment, and subscribe for more game-changing insights from industry leaders! 📌 Chapters 0:00 - Introduction 1:14 - David’s background and journey into software development 3:04 - Why startups fail and the Launch 1st Method explained 6:35 - Turning failures into success: David’s lessons from entrepreneurship 9:20 - Finding product-market fit: Identifying real customer pain points 13:33 - Commercializing business ideas fast: Pre-sales and MVPs 18:25 - Simplifying software development: Real-world use cases 23:33 - AI in workflow automation: Agentic workflows explained 29:09 - Human vs. AI: Current and future roles in software development 36:10 - Avoiding offshore pitfalls: Finding competent teams 42:30 - Referral partner programs: Building scalable business networks 47:16 - Closing thoughts: David’s advice for startups and AI integration 📎 Relevant Links - TEKYZ: https://www.tekyz.com - Scaling Smarter Episodes: https://tekyz.podbean.com - Schedule an Interview: www.scalingsmarter.net - David Hirschfeld’s LinkedIn: https://www.linkedin.com/in/dhirschfeld - TEKYZ Twitter: https://x.com/tekyzinc - David Hirschfeld’s Facebook: https://www.facebook.com/dmhirschfeld ### Robin Ayoub -https://www.linkedin.com/company/localization-fireside-chat/?viewAsMember=true - LinkedIn: https://www.linkedin.com/in/robinayoub - The Localization Fireside Chat: www.L10Nfiresidechat.com - Email: [email protected]

What do globalization experts from Bold.com and Nielsen think about the future of localization? 🌍 In this unmissable episode of the Localization Fireside Chat, Cintia Kanowitz and Bruno Herrmann pull back the curtain on what clients really expect from localization teams today. 🔥 Key topics include: The evolution of client expectations in localization. Why traditional localization methods are becoming obsolete. How AI and data-driven strategies are reshaping globalization. The real metrics that matter to clients—beyond vanity numbers. 🎥 Dive deep into their candid insights on challenges, opportunities, and the bold changes needed to align localization strategies with business outcomes. 👉 Don't miss this thought-provoking discussion featuring two leaders who bring decades of experience and hard-hitting truths from the client side. Hit like, comment, and subscribe for more industry-leading conversations! 💬✨ 💬 Let’s Connect: Share your favorite takeaway from the video in the comments! 📌 Don’t Forget to Like, Subscribe, and Share! Your support helps us bring more inspiring content to the localization community. Connect with Us: - Follow us on LinkedIn: Robin Ayoub's LinkedIn https://www.linkedin.com/in/robinayoub www.L10NFiresidechat.com email: [email protected]

Join me, Robin Ayoub, as I sit down with Mugais Jahangir, Chief Revenue Officer at MemoQ, to discuss the secrets behind their SaaS sales strategies, consultative selling, and how AI is reshaping the translation management software industry. If you're curious about how MemoQ is carving out a unique position in the market, this episode is a must-watch! 🚀 👇 Chapter List 👇 0:00 Introduction: Welcome to Episode 92! 2:35 Mugais Jahangir’s journey to MemoQ and software sales background 4:09 The power of consultative selling in SaaS 6:55 Building the right team: MemoQ’s approach to customization 8:47 MemoQ’s strategies for enterprises vs. industry players 11:01 MemoQ Days: Fostering global user communities 13:44 Why the localization industry needs to share success stories 16:33 Integrating AI into SaaS: The MemoQ perspective 20:34 Inside MemoQ’s sales structure and regional flexibility 25:12 Solving data security challenges with on-premises and cloud solutions 27:39 The future of the language industry and MemoQ’s plans for 2025 33:36 Closing thoughts: Staying positive in a rapidly evolving industry 💬 Let’s Connect: Share your favorite takeaway from the video in the comments! 📌 Don’t Forget to Like, Subscribe, and Share! Your support helps us bring more inspiring content to the localization community. Connect with Us: - Follow us on LinkedIn: Robin Ayoub's LinkedIn https://www.linkedin.com/in/robinayoub www.L10NFiresidechat.com email: [email protected]