Lola's Fine Hot Sauce used to be an iconic Iowa brand that had achieved some impressive national success. But those days are over. Founder Taufeek Shah announces Lola's achieved what most consumer packaged goods (CPG) business owners only dream of: national distribution in Walmart. He discusses starting in an Iowa farmer's market, how COVID actually helped them grow, and teases 7 new products.

Lola's is now a national brand competiting with Tobasco, Frank's Red Hot and Cholula. Shah touches on why he was crazy enough to enter a crowded hot sauce market, their brand new manufacturing center in Florida, and discusses why, to his surprise, Lola's started flying off the shelves during the COVID-related shutdowns. 

See the full show notes and photos here: https://iowapodcast.com/taufeek-shah-lolas-fine-hot-sauce