Long Form vs Short Form

Three Things You’ll Learn in This Episode* What is the biggest difference between long form and short form content?* What are the advantages and disadvantages of each?* Which one is best for you?ResourceReal Estate Marketing Dude (http://www.realestatemarketingdude.com/)The Listing Advocate (Earn more listings!) (https://www.listingadvocate.com/)REMD on YouTube (https://www.youtube.com/channel/UC8HiIBp5sa3wKVes_1Ksr4A)REMD on Instagram (https://www.instagram.com/therealestatemarketingdude/)Transcript:So how do you track new business, you constantly don't have to chase it. Hi, I'm Mike Cuevas to real estate marketing. And this podcast is all about building a strong personal brand people have come to know, like trust and most importantly, refer. But remember, it is not their job to remember what you do for a living. It's your job to remind them. Let's get started.What's up ladies and gentlemen, welcome to their episode of the real estate marketing dude, podcast. What we're gonna be chatting about today, folks, is something going on in the marketing industry. And one of the most common questions that we're getting right now is, Hey, what is the difference between Long and short form content? What is right for me should I do short form should do long form, which one gets the better results, and all of the buzz and all the above, and I'm going to share with you everything that we see between the both. We do a lot of these videos each month, and not just for me, for clients throughout the country. So we get a lot of really good insight, a lot of data. And I want to share with you on that, especially if you're thinking about implementing video this year. So first, if you're thinking about implementing video this year, don't do it alone, do it with the real estate marketing dude, because not only will we train you how to get going with script and distribute your content each month. But secondly, I don't have a second lien. So let's keep going. Alright, so what I'm going to do is I want to start off with this. There's a major difference between short and long form content. And the reality is, is the right strategy for you is going to be based upon what are you doing video for? Now, I'm going to walk through the difference because you shouldn't you always reverse engineer your strategy. The most important thing about getting on video is which is right for your personality, which is right for your brand. Can you speak for five minutes on camera, if not, you almost always know your short form scripter. However, if you're more of a storyteller, and long winded and you might want to go too long form, ultimately, distribution and results is the difference between two. So when we create long form videos, we create and we multipurpose we create and we multipurpose. We regardless of the type of video we're doing, we fully distributed them the same way each and every time. So for example, let's just say I'm doing a six minute video on living in San Diego, I'm still going to take that video and send it to my database via video email, I'm going to put that video on YouTube, I'm going to create a blog post on that video, then I'm going to put that video up on my site, I'm going to video email that video to my entire database. And there's just more distribution tactics. However, when I'm doing short form video, I'm not video emailing a short form video to my database. I'm not putting that on my YouTube channel with the exception of shorts. I'm not writing a blog post on it. And there's less ways to multipurpose short form content. So in other words, when I'm posting on short form only or the goal is just short form, chances are it's going to be more appropriate for social media only when you're creating shorts on social. It's a one and done strategy, right? You create content,