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In this two part episode, Tori and Andi interview Julia Wachs, a quilter and pattern designer, about her recent successful launch of a Row of the Month program. Julia shares her background in foundation paper piecing and her goals for the launch. She discusses her marketing strategies, including email and social media, and the collaborations she formed with quilt shops. Julia also talks about the challenges she faced in customer service and her plans for future projects.

Then in part two Tori interviews Andi! Andi shares her experience with a recent launch that did not go as expected. She discusses her introduction to quilting and half rectangle triangles, as well as the program she launched. Despite having goals and expectations for the launch, Andi did not receive any sign-ups for her workshop. She emphasizes the importance of sharing failures and learning from them. 

Takeaways 

• Marketing through email and social media, including reels and sneak peeks, can be effective in generating interest and sign-ups.
• Collaborating with quilt shops to offer kits can be mutually beneficial and help spread the word about the program.
• Planning ahead and documenting the process can save time and ensure a smooth launch.
• Launching a program or workshop requires a cohesive and targeted marketing strategy.
• Listening to audience feedback and adapting plans accordingly can lead to better results.
• Sharing failures and learning from them is an important part of the entrepreneurial journey.

Learn more about Tori & Andi here.

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