In this episode, Kirsten Ludwig and Chris Danton chat about the emerging theme of less ‘produced’ content, how ‘less produced’ doesn’t mean less effort and they discuss Nutter Butter and their 1-year journey to viral fame. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit <a href="https://ingoodco.substack.com?utm_medium=podcast&utm_campaign=CTA_1">ingoodco.substack.com</a>

In this episode, Kirsten Ludwig and Chris Danton chat about the emerging theme of less ‘produced’ content, how ‘less produced’ doesn’t mean less effort and they discuss Nutter Butter and their 1-year journey to viral fame. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit ingoodco.substack.com

In this episode, Kirsten Ludwig and Chris Danton chat about the emerging theme of less ‘produced’ content, how ‘less produced’ doesn’t mean less effort and they discuss Nutter Butter and their 1-year journey to viral fame. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit <a href="https://ingoodco.substack.com?utm_medium=podcast&amp;utm_campaign=CTA_1" rel="noopener noreferrer">ingoodco.substack.com</a>

Lore, fun and preciousness: What Nutter Butter is teaching us

This podcast will dive a little deeper into bit of our weekly GOOD THINKING letter. Not a recap or a reading, just chatting more, unpacking, giving more insights—the fun stuff. Like the letter, the lens is a best-of-the-best on culture, trends, marketing, etc. What I’m dropping to friends on Slack or finding useful in meetings with brands. <a href="https://ingoodco.substack.com?utm_medium=podcast">ingoodco.substack.com</a>

Society & Culture

Business

This podcast will dive a little deeper into bit of our weekly GOOD THINKING letter. Not a recap or a reading, just chatting more, unpacking, giving more insights—the fun stuff. Like the letter, the lens is a best-of-the-best on culture, trends, marketing, etc. What I’m dropping to friends on Slack or finding useful in meetings with brands. ingoodco.substack.com

This podcast will dive a little deeper into bit of our weekly GOOD THINKING letter. Not a recap or a reading, just chatting more, unpacking, giving more insights—the fun stuff. Like the letter, the lens is a best-of-the-best on culture, trends, marketing, etc. What I’m dropping to friends on Slack or finding useful in meetings with brands. <a href="https://ingoodco.substack.com?utm_medium=podcast" rel="noopener noreferrer">ingoodco.substack.com</a>

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Lore, fun and preciousness: What Nutter Butter is teaching us

Lore, fun and preciousness: What Nutter Butter is teaching us